Establishing a professional image of lighting marketers: You have been in the lighting industry for 8 years. Before that, you have been engaged in marketing in other industries for 10 years. What do you think is the difference between lighting industry marketers and other industry marketers? Where is the most lacking place in the lighting marketing industry? Hu Yonghong: The lighting industry, especially commercial lighting, is truly independent. The real marketing and application is relatively late in China. Therefore, the professional marketing people in the lighting industry are generally scarce. The accumulation of experience, especially for the reference and learning experience, is not much precipitation. This also determines the marketing industry in the lighting industry to understand, recognize, There is no other industry that is so mature and easy to grasp. However, on the other hand, it also shows that we still have a lot of room for play and practice. We need to learn from many outstanding marketing partners at home and abroad, and through hard work, I believe that we can establish a professional image of lighting marketers in the marketing field! I like this industry reporter: You have introduced advanced marketing concepts and management methods such as regional exclusive agency, store marketing model, process reengineering and A management model into the enterprise and lighting industry, contributing to the development of the industry. How do you view the past? Performance? Hu Yonghong: In China's consumer goods industry, especially the home appliance industry, the regional exclusive agency and specialty store marketing model has been implemented very early and has flourished. At that time, the dealers of NVC Shenyang and Shenzhen had taken the lead to make an attempt, and the effect was good! I am thinking about this kind of sales method across the country? After careful research and analysis, we believe that it is feasible to introduce regional exclusive agency and monopoly management in the lighting industry. Although the initial risks and investment costs have increased, the corporate brand image soon showed a unique advantage, and This has produced excellent economic benefits, so the model was quickly promoted within the national distribution system. Process reengineering and A management mode are in the process of learning, inspired by other company cases, combined with the characteristics of the enterprise at that time, the management and operation capabilities of the enterprise have been greatly improved. Of course, many companies have followed and implemented these marketing models and management methods, and the overall level of the lighting industry has also been improved. This is the result of joint efforts of all companies. When I am not waiting for me, the rapid development of modern society and the intensification of competition in the industry have prompted me to constantly study and think, and combine today's reality to continuously sum up experience and reflect on lessons. I like this industry and I am willing to make my own contribution to her development. Reporter: In the lighting industry, you are the first to promote the store model, which is now prevalent in the industry. What innovations and breakthroughs do you have in the marketing model of the store? Hu Yonghong: Modern society is an era in which the dissemination and renewal of information and knowledge are quite rapid. Therefore, it is quite normal for a good model to be quickly spread and popularized. Breaking through innovation in the model is exactly what we are thinking about, but This takes a different approach depending on where each company's brand is positioned. For Sidon, our general principle is to design and integrate resources around how we can better and faster meet the needs of our customers.
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