Near the end of 2017, major industries entered the year-end inventory moment. Zhongyikang released the latest data of the washing machine market in 1-52 weeks. Haier ranked first with 29.9% market share. Little Swan and Siemens ranked 2nd and 3nd with 18.5% and 13.4%. The top 3 brands occupied 61.8% market share. It can be seen that the washing machine industry is highly polarized and the stronger the stronger. Market data is the most direct reflection of consumers' brand recognition, and may also provide a favorable reference for consumers to purchase washing machines.
TOP1: Haier
As the leading professional brand of sanitary care in the world, Haier has always been in the leading position in the industry. With outstanding performance in product quality, technological innovation and after-sales service, Haier washing machine has a good reputation among consumers. According to the latest data released by Zhongyikang, as of December 24, Haier washing machine's cumulative market share in 2017 was 29.9%, ranking first in the industry. Among the TOP10 models sold, Haier has 6 seats, and the top 4 products are Haier.
At present, Haier washing machines have five R&D centers in the Americas, Australia, Japan, etc. There are 23 manufacturing bases at home and abroad, which can gather the world's leading R&D resources in the first time, and produce differentiated and high quality according to the needs of local users. product. The high-end products such as Haier's clean-free washing machine and direct-drive washing machine developed by the company are not only recognized by consumers around the world, but also lead the development trend of health and intelligence in the industry.
TOP2: Little Swan
Founded in 1998, Little Swan is also a well-developed washing machine brand in China. According to Zhongyikang data, in 2017, Little Swan's market share was 18.5%, occupying two seats in the sales TOP10 model and holding the second place. After the acquisition of Little Swan in the United States in 2008, the development speed has increased and it has been recognized by users in the low-end market.
TOP3: Siemens
In recent years, with the rise of domestic brands, overseas brands have been cold in the Chinese washing machine market. With the reputation of the old German companies, Siemens still has won the favor of many domestic consumers. According to Zhongyikang data, Siemens remained the third in the industry in 2017, with a market share of 13.4%, a slight decline from last year. Siemens entered the Chinese market earlier, has a very strong user base, and has been launching new products in recent years. If consumers love overseas brand products, Siemens is a good choice.
TOP4: Panasonic
In the late 1970s and early 1980s, Panasonic entered the Chinese market, which once occupied 20% of the Chinese home appliance market. However, with the strong rise of Chinese home appliance brands, market share has continued to decline. Data show that as of December 24, Panasonic has a market share of 8% in the washing machine and has fallen to 10 in the refrigerator and air conditioning market. At present, Matsushita Washing Machine has launched high-end products such as Romeo roller and washing and drying machine, trying to make a breakthrough in this market.
TOP5: beautiful
The beautiful brand and the Little Swan brand are collectively called the beautiful washing machine, but compared with the little swan that started the washing machine, the recognition of the US brand washing machine market is slightly inferior. Zhongyikang data shows that the US brand washing machine market share is 5.8%, an increase of 1 percentage point compared with last year, and the growth is slow. But with its strong R&D resources and the professional R&D team of Little Swan, Midea's branded washing machines still have a lot to offer, and it is also a good choice for consumers to buy washing machines.
TO6: Sanyo
Hefei Sanyo is a Sino-Japanese joint venture company established in 1994. The Sanyo washing machine uses the Japanese Sanyo brand, but all materials, technology, personnel and equipment are Chinese. When it first entered the market, Sanyo washing machine was welcomed by users because of its high degree of cleanliness and low noise. However, with the rise of domestic brands, Sanyo washing machines have become more and more marginalized. According to Zhongyikang data, Sanyo washing machine's cumulative market share in 2017 was 5.4%, a decrease of nearly 1 percentage point in the same period last year.
TOP7: Bosch
Bosch Home Appliances entered the Chinese market in 2004. Its product range covers refrigerators, washing machines, integrated kitchen appliances and all kinds of small household appliances. It has established a nationwide sales and service network in more than 600 cities in more than 30 provinces. Loved by consumers. Among them, Bosch washing machine as a high-end German brand, in product performance and after-sales service are good. According to Zhongyikang data, Bosch washing machine's cumulative market share in 2017 was 3.9%, compared with the same period last year.
TOP8: Samsung
Samsung Electronics is the largest subsidiary of the Samsung Group and was established in South Korea in March 1938. In recent years, due to the explosion of mobile phones, sales of Samsung products in China have been declining, and washing machines have also been affected. According to Zhongyikang data, Samsung's cumulative market share in 2017 was 3.7%, down 0.9% from the same period last year. Despite the decline in sales, the Samsung washing machine is popular among young people because of its beautiful appearance and good performance.
Top9: Whirlpool
Whirlpool Appliances Group, founded in 1907 and headquartered in the United States, is the world's largest manufacturer of large household appliances. The world's first wrinkle-removing and deodorizing active laundry system comes from Whirlpool. Whirlpool washing machine design, materials and manufacturing processes are very sophisticated, is the world's first brand of care, but with the rise of Haier, Little Swan and other brands, Whirlpool's sales are not as good as before. According to Zhongyikang data, in the domestic market, Whirlpool washing machine's cumulative market share in 2017 was 3.7%, lower than the same period last year. After all, it is an old brand, and there are still many users who recognize it.
Top10: LG
Founded in 1947 in Seoul, South Korea, LG Group is the creator of the first washing machine in Korea. Before 2015, LG's domestic sales were very high, but it has fallen rapidly in the past two years, and the ranking has fallen to tenth. According to Zhongyikang data, the cumulative market share of LG washing machines in 2017 was 1.7%, down 1.3 percentage points from the same period last year. As far as products are concerned, LG washing machines perform well in terms of intelligence and mute, and the price is relatively cheap.
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