Jiangsu Province merchants compare psychologically strong Wuxi luxury stores more than 13 cities in Jiangsu Province, a total of 1885 households (except Changzhou, Nanjing). Among them, the largest number of merchants is Wuxi, there are 450, the largest number is because, first of all, the city's economy is developed, consumption levels are high, purchasing power is strong, supporting a huge consumer market; second, the city's lighting market and decoration The number of building materials market is large; once again, the city's lighting market started relatively early, and the market scale gradually expanded. In addition, the city has strong business strength, and some large and medium-sized businesses have multiple branches in different markets. The largest store in this area is Wuxi City, there are 40, more typical Su Ming lighting, octave space, Oriental ornaments and so on. The main reasons for the large number of big stores in the region are: (1) Due to the proximity to Changzhou, market merchants mainly rely on retail and engineering, and there is almost no wholesale. The store is good for retail and engineering; (2) the local economy is developed, and consumer purchasing power Strong, the market and shop grade requirements are higher, the store is left to the customer a better impression, can effectively promote sales; (3) the local large-scale business is generally more advanced, the concept is better, like the operation of the big city (4) local Businesses are more psychological than others, so they are not willing to fall behind, so they compete to open big stores, and one is bigger than one.
The province with the least number of merchants in the province is Lianyungang City, with only 25, of which 5 are big stores. First of all, because the city's economy is underdeveloped, the geographical position is relatively remote, close to the sea, and the radiation capacity to the surrounding areas is weak. Secondly, the city is close to the Linyi lighting wholesale market. Due to its influence, the local market can only do retail business. The total market sales are limited, and the number of merchants cannot be too much. Once again, local purchasing power is limited, business business is limited, stores are too large, stressful, and may even lead to losses. The number of local merchants is small, and the competition in the same market is relatively less intense. Therefore, there are not many situations in which large households compete with each other.
Jiangsu storefront decoration is relatively luxurious in Suzhou and Wuxi. Typical stores include Suzhou Mingdian Lighting, Suzhou Xintianli Lighting, Wuxi City Octave Space and Wuxi City Light Country Romance. The cities where the store decoration is poor are Huai'an and Suqian.
The merchants in Jiangsu mainly understand the manufacturer's information through online inquiry, reading "Guzhen Lighting", communication with factory salesmen and field visits. They mainly purchase goods from Guzhen, Changzhou and Linyi.
According to the survey results, the best-selling categories in the Jiangsu prefecture market include acrylic ceiling lamps, modern lamps, glass lamps and traditional lanterns.
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