About the future of the Internet of Things

The IoT solution has revolutionized the industry with technology. The monitoring and data acquisition system combined with the Internet of Things will significantly reduce manufacturing costs as it uses WLAN to interconnect, manufacture and sell. According to Gartner, the IoT installation base will reach 26 billion in 2020, and the revenue will increase by more than $300 billion.

As Fabrizio BiscotTI, research director at Gartner, said, “The deployment of the Internet of Things will generate a lot of data that we need to process and analyze in real time. Real-time processing of large amounts of IoT data will increase the workload of the data center while leaving suppliers with new security. And analytical skills." As a life trend, where is the opportunity for the Internet of Things for marketers?

About the future of the Internet of Things

Future IoT helps sell things

As we all know, the Internet of Things has the function of collecting data and analyzing feedback. By reporting this information to decision makers, the company can take appropriate measures at the appropriate time and continuously adjust the promotion strategy according to market feedback. The Internet of Things enables marketers to get everything they want to know in real time, rather than through outdated and biased research data, such as through access to the IoT wearables, marketing Da Niu and marketing Wang Wang can easily get complaints from users , praise, advice, or competitor information. The Internet of Things can even provide real-time information such as “user preferences and slots” for businesses. Don't struggle in market research, the Internet of Things will help you free yourself from redundant work.

How it works: Intel can provide its leading 3-D imaging and emotional tracking from Curie and RealSense for faster, more real-time feedback collection.

A truly personalized one-on-one experience

It is difficult to achieve a true one-on-one experience in current marketing. Although companies and marketers can obtain users' massive user information through social platforms and filling out forms, there are still some errors in the marketing matching process. Accurate and one-on-one personalized experience.

According to Acura information, in the era of the Internet of Things, when smart devices and customers are connected, the relevant behavior data of customers will be collected, detected and analyzed by smart devices. The future Internet will be very personalized, marketing personnel and enterprises. Different customer experiences can be made for each customer based on the collected customer behavior data. Because of this, product marketing and services will be completely subverted, and one-on-one experience will really fall on customers.

Customer data will be more accurate and convenient to use

In the past, when we were doing user data analysis, the data sources available for reference were relatively simple. Basically, gender, geographic location, and simple behavior data, but with the development of the Internet and the increase of smart devices, user data that marketers and enterprises can collect. It will be more extensive, making customer portraits more accurate.

The relevance of advertising effects is more precise

In the past CES2015, we saw smart desk lamps, smart door locks, smart kettles and other products. The customer data collected by these devices will be more perfect and accurate, and more behavioral characteristics of customers will be described. For example, the target customer's living habits and preferences, through this data, facilitates the management of the company and the marketing staff, for the marketer, the data is easier to analyze the customer characteristics than the previous data.

At present, many companies and marketers are feeling more and more difficult to do marketing. What banner advertisements, pop-ups, EDM pushes, leaflets, etc., even if the ads are put out, the company does not know how effective? Whether these users really care about the brand, whether it is our loyal users, etc., in addition to knowing how much to sell or not to sell, it is not clear why it is good or bad to sell, so many times the company has half of the money when advertising Not sure about the effectiveness.

Conversely, in the era of the Internet of Things, companies will know if their marketing ads are effective and will be more closely linked to user relationships. Information data obtained by using smart devices can be used to understand the user's attribute portraits through technical analysis. These results can be used to make personalized content push, rather than blunt and user-independent content, so that users can find their own suitable time within a limited time. Content, making advertising push more accurate and cost-effective.

Personalized service will be more suitable for users

In 2014, we saw too many smart wearable devices on the market. Many people started to buy related products, smart watches, smart bracelets, smart scales, etc. These smart devices can detect us well. Physical exercise, blood pressure, and other physical functions. Maybe in the future, when we are going to do something, our smart devices will help us make an appointment or make a reminder.

When doing these things, it is the inspection of the enterprise brand service capabilities. Through these intelligent devices to monitor and collect data, the company can be more humanized and precise in the after-sales service, otherwise the service personnel will cost time. To communicate, this will also reduce the user's troubles and save time, and personalized service can promote users' trust in enterprise services and increase user viscosity.

In the future, as more and more devices can connect with our lives, marketers will definitely understand user life and behavioral specifications in more detail. The results generated by these data can enable marketers to personalize the delivery of marketing content and services to users.

Government policymakers and business leaders cannot take it for granted that China will naturally enjoy the growth dividend brought by the Internet of Things. To transform the vision and imagination of the Internet of Things into real growth, leaders must create conditions to achieve the penetration of the Internet of Things and achieve application development in different industries.

The universalization and diffusion of a general-purpose technology in the economy is not only a long process, but also a broader frontier and a far-reaching impact. It requires not only the spread and diffusion of technology itself, but also the extension of growth, innovation and financial support. Fields and industries. Policymakers need to create conditions in a timely manner and seize opportunities to lead the Internet of Things to drive industry growth.

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