In the past year, air-conditioning sales have been hot, with multiple indicators reaching record highs. However, by 2018, the air conditioning market may show an adjustment trend.
Strong production and sales last year
Aowei cloud network analysis report pointed out that last year, domestic household air-conditioner retail sales climbed again, the retail sales volume was 193.1 billion yuan, up 26.4% year-on-year, and the retail volume was 56.14 million units, up 23.1% year-on-year, and if the sales volume of the engineering machine market was large. Incorporating it, last year, the installed capacity of household air-conditioning products was nearly 80 million.
This means that the domestic air-conditioning market has hit a record high last year, both in terms of retail volume, installation volume and shipment volume. The domestic household air-conditioning market has been very popular in the past year.
According to the data of the securities analysis agency, the sales performance of the white-light giants, Haier, Gree's home air conditioners and commercial air conditioners are excellent. Among them, the annual sales volume of Midea and Haier exceeded the growth rate of the overall sales volume of air conditioners, and the growth rate of Gree's external sales exceeded the growth rate of overall sales.
Gree's annual sales volume was 45.99 million units, a year-on-year increase of 27.61%, of which domestic sales were 34.23 million units, up 32.47% year-on-year, and 11.76 million units were exported, up 15.29% year-on-year. Midea's annual sales volume was 34.69 million units, up 44.78% year-on-year. Wantai, an increase of 83.24%, export 14.49 million, an increase of 12.9%; Haier annual sales of 11.47 million, an increase of 49.57%, of which 8.79 million domestic sales, an increase of 54.54%, export 2.68 million, an increase of 35.34 %;
The price increase trend remains for one year
The prices of raw materials represented by copper, aluminum and steel have risen sharply in the past year, which has brought cost pressure to many home appliance companies, as well as air-conditioning products.
Last year, there was a wave of price increases in the household air-conditioning market. Not only the direct price increase, but also the upgrading of the product structure has pushed the average price up.
According to the statistics of Ovi Cloud, the average retail price of household air conditioners reached 3,825 yuan, an increase of 8.4%. From hang-up to cabinet, from fixed speed to frequency conversion, from three-level energy efficiency to first-class energy efficiency, the sales prices of air-conditioning products have risen in different degrees.
Future volume and price may not fly together
The reporter noted that with the upgrading of consumer demand, air-conditioning intelligent, high-end, segmentation, customization is unstoppable, air-conditioning leading companies are also actively adjusting product structure, increasing the proportion of high-end products, Gree, the United States, Haier three major The giants insist on pushing high-end products and high pricing strategies.
Experts analyze that with the increase in high-end products and the continuous rise in raw material prices, the rise in the unit price of air conditioners will remain, or even trend.
Regarding the trend of air-conditioning sales in 2018, the head of the US air-conditioning department expressed a cautiously optimistic attitude toward the reporters of the Nanfang Daily: "It is difficult to say that the weather factor must be considered."
The cautiousness is not unreasonable. Although the domestic air-conditioning market has shown a year-on-year high growth momentum for two consecutive years, according to statistics, by the end of December last year, the inventory of the air-conditioning market reached about 43 million units. The air-conditioning industry, which is carrying such huge inventory, is still full of developments this year and beyond.
[Extended reading]
- The limelight is no longer! Air conditioning industry may enter adjustment period
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