In general, the Northwest lighting market is somewhat lagging behind the rest of the country. However, in recent years, with the development of the western region and the construction of the northwest city, the total sales of lighting has also increased. Therefore, many lighting companies have not given up this slightly sparse but market-oriented market, but they have fought fiercely in the increasingly competitive competition. It is also because of this group of smoke, the Northwest "war" field has also become one of the focus of the industry.
So, what is the current situation of the northwest lighting market? How do lighting companies find suitable entry points in the Northwest? What are the specific characteristics of the market and trend of lighting sales in the northwest region? Our reporter conducted an in-depth interview investigation on the Northwest market in response to the focus of this series of industry concerns.
The total lighting market is small
Needless to say, in the markets of the five northwestern provinces (Shaanxi, Gansu, Qinghai, Ningxia, Xinjiang), if any of the markets is compared with some markets in the east or the central region, the lighting sales space is still relatively small. This situation first has a considerable relationship with the history, natural environment, population and economic development level of the region: this region is vast, but most of it is desert and desert; economic development is lagging behind and the population is relatively scarce. According to statistics, the total population of the five northwestern provinces is more than 80 million, which is less than the population of a province in Shandong. Secondly, the lighting sales activities in the northwestern region are mainly concentrated in the first- and second-tier cities and some economically active industrial cities, while the lighting in the third- and fourth-tier markets is still at a relatively primitive stage—the sale of basic lighting fixtures.
The economy is relatively lagging to restrict lighting sales
The relative lag in economic development is an important factor restricting the sales of lighting in the northwest. Many areas are still in poverty, such as Ningxia Guyuan in the Loess Plateau, Qingyang and Pingliang in Gansu, and Qinghai Guoluo and Yushu in the Qinghai-Tibet Plateau. Lighting sales in these areas are also extremely backward.
In some areas, because of industrial and mining, tourism, better agricultural and animal husbandry resources, the lighting sales space of second-tier cities is relatively good, such as the Yulin area in northwestern Shaanxi. Because the region has rich coal and gas resources and good industrial development, even if it is on the edge of the desert, its lighting sales are more optimistic. In terms of sales volume, it has surpassed some cities in southwestern Shaanxi and Guanzhong.
Economic warming and regional characteristics have triggered business opportunities
Although there is no small gap between the economy of the northwestern region and the coastal areas and the mainland, the current characteristics of economic growth and regional growth characteristics have also stimulated the region’s spending power in lighting, and can even see the rapid sales of lighting. Increment.
On the one hand, in recent years, a series of urban transformation and new construction projects under the great development of the western region, the improvement of the living standards of urban residents and the importance of family decoration have led to a substantial increase in sales of lighting.
On the other hand, the lighting sales opportunities hidden under the regional characteristics are gradually being valued by people. The Xinjiang Uygur Autonomous Region is deeply inland in Central Asia and is far away from the coastal and Central Plains. However, the sales of lighting not only radiates economically active Xinjiang cities such as Yili, Tacheng, Kashgar, Shihezi and Karamay, but also affects Kazakhstan and Turkmenistan. Central Asian countries such as Uzbekistan, Kyrgyzstan, Tajikistan and Russia also contain business opportunities that cannot be ignored.
Thirdly, the unique humanistic environment in the northwest determines that lighting sales will not be a static model in the region. The attitude and intensity of dealers and consumers accepting lighting brands may be different from other parts of the country, which will also be certain brands. Entering the market has great room for manoeuvre and display.
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