Breaking news: Samsung's 2018 target to ship 320 million smart phones

【World Wide Web Reporter Zhang Zhiying】 Samsung has taken the haze of the 2016 Galaxy Note 7, and the Note 8 released several months ago has been successful. Recently, sources pointed out that Samsung plans to sell at least 320 million mobile phones by 2018.

It is understood that this news is the supplier recently broke the news to TheInvestor, Samsung plans to sell 320 million smart phones this year. They chose to set a moderate sales target mainly because of the saturation of the smartphone market.

Samsung also said that although they will not further increase handset shipments this year, they will focus more on high-end devices and future folding screens. This also means that Samsung's main plan this year is to further upgrade its own product line, while ensuring the stability of sales. This also proves that Samsung will have a big move this year on the foldable screen device.

It is worth mentioning that, in addition to smart phones, Samsung also hopes to succeed in other mobile device products. It is reported that the company intends to reach the shipment of 40 million feature phones, 20 million tablets, and 5 million wearable devices.

According to reports, the Galaxy S9, Galaxy S9+ and Galaxy Note 9 are expected to be released this year, and some of these devices will be unveiled in advance at the CES show in January. As a matter of course, before the official release of the product, the content of various news accuracy will follow one after another. But not all Samsung products will be sold around the world. Samsung will sell customized products with specific markets for specific major markets such as India and Indonesia.

According to a recent report by market research firm TrendForce, in 2018, global smartphone production will reach 1.53 billion units, an increase of only 5%, which is lower than the 6.5% growth rate in 2017. In 2018, the global smartphone production growth rate may decline.

Foreign media pointed out that Samsung hopes to resist low competition from other rivals. Although Samsung is facing fierce competition in the Android smart phone market, Samsung is facing fierce competition in the Android smart phone market, especially from China’s low-priced handsets such as OnePlus, Huawei and others. The threat, but Samsung's advantage is that it still has the space and ability to increase the price of equipment.

However, according to TrendForce report data, as a market leader, the production capacity of Samsung smartphones increased by 3% in 2017, and may drop by 3% in 2018. The reason is: "Samsung has encountered great challenges and fierce competition from competitors, including Apple in the high-end market and many Chinese Android mobile phone brands."

In the face of new business development, following Amazon, Google, and Apple's development of artificial intelligence-based products and services, Samsung will continue to invest in artificial intelligence.

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