In the current domestic television industry where competition has become more and more concentrated, the number of suddenly emerging Internet TV brands has risen to around 20 in the past two years. Together with traditional TV brands, a total of more than 30 TV brands compete in the domestic TV market. Its intensity can be imagined. But what is the real strength of the TV field as the next “mouth†of Internet development?
Although brands such as LeTV and Storm have adopted the capital approach and concept packaging model, it seems that the development is in full swing. However, in the author's opinion, if the user scale cannot be formed, it is only a “passive water†and “rootlessâ€. Therefore, the number of users is extremely important for all Internet brands. This is the reason why Internet companies are eager to develop users by means of "hardware free" or "losing sales". Among the TV brands that currently exist, the largest number of users on the network may only have the greatest real power in the traditional Kaishin Telecom and Internet brands.
How do you say this?
Hisense is a traditional television giant. According to market share, it currently ranks first in the domestic market and third in the international market. Currently, Hisense TV has nearly 20 million active users, including 2.7 million overseas users, and the daily live rate has increased to 44.5%. Hisense's previous development focus was on market development and user experience. From now on, it will prepare to strengthen user operations.
CoolOpen is an independent online subbrand of Skyworth, a traditional TV giant. Coolcom was founded 10 years ago. It is doing technical and user operations within Skyworth. Therefore, it may be more effective than Hisense in terms of the strength and effectiveness of its operations. . Kukai is currently positioned as an Internet TV brand, but because it shares the advantages of Skyworth's creation, technology, channels, services, etc., there are other Internet brands that do not have the advantage in terms of hardware. At the same time, Coolopen itself is a multi-media platform operating company, currently operating over 17 million television terminals, the number of monthly active users over 8 million, the average daily PV is greater than 200 million, in 2017 the big screen is expected to revenue 500 million yuan.
Since Hisense and Coolopen have the largest number of offline and online operators, they have an infinitely-exploitable big data analytics gold mine with an imaginative follow-up. In particular, Coocaa has already begun to use its big data advantage to publish the strategic development direction of “non-ecological big contentâ€, and its prospects are even brighter.
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