The 2018 CES (International Consumer Electronics Show) will be held in Las Vegas, USA from January 9th to 12th. Automated driving, 8K TV, voice assistance... In addition to these big hits that have long been pushed into the limelight, China's largest omni-channel retailer Suning Yun will also be based on the theme of “Smart Retailâ€, with no shop, smart home, and AR. A wave of high-tech such as Tesco made a grand appearance at this CES.
“In fact, the United States is very surprised by China’s innovation in the retail industry.†With the rapid development of China’s retail industry, the executive vice president of Suning Cloud Business IT Headquarters and the president of the Suning Technology Institute participated in many years of CES and was proud of Jiang Xu’s speech.
According to introduction to Jiang Xu, the US retail industry is still in the stage of online and offline competition, and offline retail is being strongly impacted by e-commerce. However, China has already stepped into the era of smart retailing with online and offline integration, and said to Jiang Xu that “black technology†such as unmanned shops, voice assistants and AR shopping, which have gradually entered the lives of Chinese people, is also very forward in the United States, although the United States The technology and theories are very strong, and they are very powerful in the new technology field. However, the application of new technologies in traditional industries is far inferior to China. "Because the Chinese people have been particularly fond of trying new things, coupled with national policy support for innovation, everything will naturally follow."
For example, he said that the US e-commerce logistics efficiency is not high in China, because all are third-party logistics companies, rather than self-built team, because the labor base in the two countries is not the same, the United States does not have so many shuttle courier in the streets . Looking at the unpopular battlefield in 2017, Amazon was the first to debut, but in the end it was Suning eBay biu, which has now opened five stores, and last month was also awarded “2017 New Retail Innovation TOP List · New Species Award."
(Photo: Suning unveiled at the 2018 CES
When asked about the specific contents of this exhibition, “our booth is an unmanned shop†and introduced it to Jiang Xu. “There are imports and exports, and many items are displayed in different locations in the store. The entire exhibition stand is a feeling of a shopâ€. . Users only need to complete registration and tying the face after Suning Finance, they can enter and leave the uninhabited shop without barriers. In addition to “brushing the face†in and out and paying, the user can also experience “off-hookâ€, “big data accuracy recommendationâ€, etc. Black technology.
(Photo: Big Data Accuracy Recommendation System in Suning Tesco Biu Shop)
Explain to Jiang Xu, “This is the result of face recognition and big data calculations. Imagine if you look at a commodity in a traditional store, the clerk comes to tell you that it is playing a 30% discount. Can you buy it? After doing precise pushes to enhance customer experience through big data guidance, this is one of the concrete forms of smart retail."
According to reports, under Suning's smart retail system, no one shops rely on big data to make more personalized services. “The cutting-edge technology products on display at CES have been rapidly realized with large-scale production. With smart technologies as a means to meet the individual needs of individual users in various aspects and at various levels in a variety of scenarios, this It is wisdom retail," Jiang Xu said, "in the future, smart retail will understand your needs better than you."
For example, if you enter the store system, you will know who you are and recommend it to you. Under this model, the power of future smart retail is indeed unthinkable.
According to reports, no one shop is just the form of this exhibition. In the booth, there is also the AR Easy Promo launched by Suning. You can put virtual products into the real physical space. The goods are just in front of you. In addition, Su Xiaoyu and Yan value. Tests, PPTV laser TVs and other "black technology" products will also go abroad, at this CES debut.
(Photo: Suning presents CES 2018 with smart retail)
From electrical appliances to wearable smart devices, from robots to drones, to hottest driverless technologies, it is no exaggeration to describe CES with “what is popular?â€, “CES is a benchmark, every year. The changes of CES represent the changes of this industry, as well as changes in the industry hotspots, can predict the industry's trends in the industry for at least one year in the future, and Jiang Xu unambiguously expressed his expectations for this year's CES. He also mentioned that CES is not only an exhibition, but also a platform for exchanges and meetings, ranging from exhibitions to conferences.
"On January 10, Suning will publish a smart retail white paper at the CES Forum," and Jiang Xu also revealed that it may announce a heavy cooperation with the international giants, and the specific contents will be kept confidential.
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