Chen Tianqiao: breaking the cocoon into a butterfly
Chen Tianqiao is prone to change and dares to take risks. In the days when he was called the richest man, he always kept pushing and leading the transformation of Shanda Company. Nowadays, he is also an idol entrepreneur who has learned to be low-key and humble.
Over thirty years old, as a father, with white hair on his head, Chen Tianqiao has now become calm, restrained and low-key. His figure seems to have been away from the media for a long time. "Thank you for your kindness, but I haven't received any interviews in a few years." Chen Tianqiao told "New China" in an email.
Nowadays, it seems that the high-profile and powerful Chen Tianqiao can no longer be found. At that time, the momentum was like a rainbow. Shanda, which entered the Sina and "Sandbox", seemed to be gone forever. The acquisition of Sina and the "Sandbox" swept the news across China The event is much more stimulating than free games and Shanda's steady rise in performance and a record high in history.
"Today, Shanda has an average of 400,000 online games. Now China Telecom stipulates that Internet cafes charge an hourly fee of 2-4 yuan, Shanghai costs 6 yuan, and 400,000 users contribute 800 to 1.6 million yuan per hour to China Telecom. The income is 20 million to 40 million yuan a day, and about 10 billion yuan a year. "
The sudden arrival of Fortune comes from the "Legend" game that has enchanted more than 60 million registered gamers in China.
In 2004, Shanda had 300 million registered users worldwide, with an average of 2.3 million simultaneous online users every day. That year, at the age of 32, Chen Tianqiao was called the richest man in China; that year, Chen Tianqiao's daughter was born happily-"For me, the title of father is much more important than the richest man." Chen Tianqiao said.
Although Chen Tianqiao is already a wealthy man, his life is not very casual. He still insists on working from 10 am to 10 pm every day. The once glory seems to have gradually made Chen Tianqiao forget. He, who belongs to the idol entrepreneur, has learned to be low-key and humble.
The real development of Chen Tianqiao started with the online game "Legend", but before he started his legendary life, he was also tempted-tempted by various opportunities to make money.
In 1999, 26-year-old Chen Tianqiao and his brother Chen Danian founded the Shanda Network in a three-bedroom, one-room house in the expert building of the Shanghai Pudong New Area Academy of Sciences. At this time, Chen Tianqiao was always "good at" discovering new money-making opportunities. Soon, Shanda was extensively involved in the development and operation of online interactive entertainment communities, the development and service of instant messaging software, and online animations and comics. And launched the online virtual community "Heaven Return to Valley", a few months later, there were actually about 1 million users registered, and by China.com, the latter invested 3 million US dollars to control the grand.
In the spring of 2001, South Korean Actoz company was looking for a network operator for its "Legend II" game. "Legend II" is a novel "online role-playing game". Sensitive Chen Tianqiao and Actoz hit it off, and obtained the exclusive agency of "Legend II" in China for 300,000 US dollars, and decisively delinked from China.com. The $ 300,000 was left by China.com on a stock-by-share basis, and Chen Tianqiao could be described as a wreck. In November 2001, "Legend II" went online.
"Legend II" allows tens of thousands of players to play a role in the virtual game space, open and close, and forget. In jargon, the game "Legend II" is extremely "sticky". Players invest time and money in the virtual world, and Shanda counts money in the real world. A month later, the number of people online at the same time quickly exceeded 400,000, and the investment was fully recovered.
In 2002, Shanda ’s revenue and net profit reached a staggering 326 million yuan and 139 million yuan; in 2003, revenue and net profit nearly doubled from the previous year, reaching 633 million yuan and 273 million yuan, respectively. At the end of 2003, a total of 236 million game accounts were registered, including 11.2 million active people; the peak online number was nearly 1.2 million; the 9,500 servers across the country can accommodate 4.3 million people online at the same time. According to IDG data, Shanda occupies half of China's online games in 2003.
The sudden accumulation of wealth gave Chen Tianqiao a feeling of ascending to the sky and losing his center of gravity.
The staff of Shanda was only about 100 people at the time, but the daily income of "Legend" has exceeded 1 million yuan. This number makes Chen Tianqiao very excited and exciting. He often wakes up from his sleep and thinks about his magical two years. The pressures encountered in the process-public opinion, companies are in crisis at any time (the company has no content autonomy and insufficient operating experience), and personal values.
On May 13, 2004, Shanda was listed on the NASDAQ. This is not a good time for new shares to go public. Chinese concept stocks are experiencing a cold snap. Chen Tianqiao suffered greatly within 24 hours of the IPO and did not close his eyes. After repeated trade-offs, he made a decision and notified the US listing team by telephone: "Reducing the issue price, lowering the price from US $ 13 per share to US $ 11. At the same time and reducing the size of the listing by 50%, the company will lose 20 million dollars. "
But the shrewd Chen Tianqiao has his wishful thinking. "After going to the market, with our growth rate of more than 20% per quarter, we will definitely be recognized by investors soon, and we can obtain funds through refinancing." In October of the same year, as expected by Chen Tianqiao, the share price of Shanda Networks rose sharply. At this time, Chen Tianqiao decided to refinance, "Of course I started the newspaper on the afternoon of October 8, I called Goldman Sachs, I said you one Within a week, the convertible bond must be completed. The other party said that there is no one week in the world, and I said that if we ca n’t complete it, we wo n’t hire you. â€In the short week, Goldman Sachs Did it.
"Within a month, we spent the money on the holding of upstream content providers. Within half a year, from listing, quarterly reporting, financing, and acquisitions, we completed within half a year. There is a grasp of the rhythm. If you take any step, you are not accurate, or you lack money or lack of places. People will only talk when you see that you have money. How can you talk to you when you have no money? So I think here The focus in the first stage and the rhythm in the second stage are our understanding of the entire enterprise at different stages and the essence of the enterprise. "
Fast pace has become Chen Tianqiao's signature trick. Chen Tianqiao once spent nearly 2 billion yuan and successfully acquired 19.5% of the shares of Sina, China's largest portal, in just 43 days, becoming the largest shareholder of Sina, subverting the pattern of the Chinese Internet. Prior to this, Shanda had successively acquired nearly 10 companies in North America, Japan and China; in 2004, Shanda's expansion pace was further accelerated, setting a record of completing six capital operations within two months.
In the eyes of Shanda employees, Chen Tianqiao is a person with clear thinking, strong execution, and high IQ and EQ. Even when the company initially had only 30 employees, Chen Tianqiao often showed his ambitious strategy.
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