Facebook will use artificial intelligence and hire 4,000 people to filter ads to improve platform security

According to "Fortune" magazine Beijing time on May 25, Facebook plans to prevent the government and inflammatory editors from interfering with US elections. One of the measures is to show users more information about political advertising.

Facebook said on Thursday that it will now require advertisers to disclose "paid for by" in all Facebook and Instagram ads related to election or political issues, similar to TV political advertising. The move is intended to prevent Russia from disrupting the 2016 US elections. At the time, Russian-related entities promoted through Facebook advertising in order to create dissatisfaction among the American public.

In addition, Facebook launched a searchable public archive for storing all online political ads on Facebook and Instagram. People can search this database for specific political topics, see the amount of presentations generated by a particular political ad, the cost of advertising, and the age and gender at which the ad is viewed. For example, when searching for "immigrant" keywords, people will see a series of political advertisements related to the topic.

KaTIe Harbath, Facebook's director of global politics and government outreach, told reporters that the Facebook network archive will store each political ad record for seven years, covering a six-year term of the Senate and others. The country’s regular six-year electoral cycle.

Facebook plans to launch this political advertising archive in other countries in the future. Rob Leathern, director of product management at Facebook, said that "paid for by" disclosure would help people know "who paid for advertising" and prevent the information from being overwritten by Facebook's home page name.

So far, Facebook's searchable political ad files contain only ads since early May and will be added to the application programming interface (API) for use by outside researchers and programmers to develop autonomous applications.

Facebook also plans to hire 3,000 to 4,000 people to screen online ads to determine if they are essentially political ads. Leserne said the employees are part of Facebook's plan to recruit 20,000 employees by the end of the year to improve platform security.

Facebook will also use artificial intelligence tools to automatically screen online ads to determine if they contain political content.