Global e-commerce development will show growth

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At the beginning of 2010, 100 e-commerce CEOs in China looked forward to the development trend of e-commerce. In the survey of e-commerce industry development trends in the next three years, 87 CEOs believe that China's e-commerce will show a rapid development trend in the next three years. The 13 CEOs believe that the pace of e-commerce development will tend to be flat. Most CEOs are optimistic about the future of e-commerce. With the rapid development of Internet technology, the rise of Internet users, the trend of online shopping, the development of global e-commerce will show a growth trend.

As an important industry in the modern service industry, e-commerce is known as "sunrise industry, green industry" and has the characteristics of "three highs" and "three new". "Three highs" means high human capital content, high technology content and high added value; "three new" refers to new technologies, new formats and new ways. The flow of people, logistics, capital flow, and information flow "four streams in one" is a summary of the core value chain of e-commerce. The e-commerce industry has the advantages of market globalization, continuous transaction, low cost, and intensive resources.

E-commerce can be divided into various forms according to the different subjects and customers. However, at present, B2B, B2C and C2C are the main forms, of which B2B is the most important application form. According to the trade-oriented main body, it can be divided into sales-side control type, purchaser-controlled type and neutral third-party control type.

The development of global e-commerce is "three pillars", showing a sustained high-speed growth trend. Looking at the global e-commerce market, the development of various regions is not balanced, showing the "three pillars" of the United States, the European Union, and Asia.

The United States is the first country in the world to develop e-commerce, and it is also the country with the most mature e-commerce development. It has always led the development of global e-commerce and is a mature and developed region of global e-commerce. The development of e-commerce in the EU started later than in the United States, but it has developed rapidly and has become a leading region in global e-commerce. As a newcomer to the development of e-commerce, Asia has a large market potential, but its development speed and its share in recent years are not ideal. It is a region of continuous development of global e-commerce.

Global B2B e-commerce transactions have always dominated. Since 2002, it has continued to grow at a high speed. In 2007, the global B2B transaction volume reached 8.3 trillion US dollars. It is expected to maintain a growth rate of more than 40% in the next few years, to B2B in 2010. The transaction volume will reach 26 trillion US dollars, an increase of more than 30 times than in 2002.

China's e-commerce development momentum continues to increase

1. The status quo of China's e-commerce

The development of China's e-commerce presents a typical block-like economic feature. The southeastern coastal areas are relatively developed regions, the northern and central regions are fast-developing regions, and the western regions are relatively backward.

Since 2005, the transaction volume of China's e-commerce market has grown steadily. In 2007, the scale of China's e-commerce market exceeded 1.70 billion yuan. In the next three years, China's e-commerce investment market will continue to grow and explode. China's e-commerce investment market will usher in a new round of development climax. On the one hand, the promulgation of the national “Eleventh Five-Year” e-commerce development plan in 2007 marked the government's overall layout of e-commerce has been formed; on the other hand, the application of e-commerce in enterprises and the promotion of economic and social development are increasingly obvious.

In 2007, China's B2B e-commerce transaction volume was about 1,250 billion yuan, an increase of 25.5% over 2006. At present, the concentration of the B2B market is relatively high. In the comprehensive website, Alibaba has accounted for nearly 70%. In 2007, the total revenue of China's B2C website was about 5.22 billion yuan, a year-on-year increase of 33.5%. B2C is the main form of e-commerce for traditional enterprises. With the improvement of online shopping environment and the improvement of e-commerce of enterprises (especially large and medium-sized enterprises), B2C will have a great development and become the future in the overall scale. The mainstream of online shopping. In 2007, China's C2C transaction volume was about 41.04 billion yuan, a year-on-year increase of 90%; C2C is the main form of online shopping in China, but the penetration rate is still low, less than 30% of the total number of Internet users.

In addition, the central government has issued a series of e-commerce policies and regulations to promote the rapid development of e-commerce, and policies and regulations have certain inheritance.

2. Development trend of e-commerce

(1) The development environment of e-commerce will continue to improve and the driving force for development will continue to increase.

With the further improvement of the market economic system, the efforts to promote the transformation of economic growth mode and structural adjustment will continue to increase, and the demand for e-commerce development will be stronger. E-commerce will be widely used in all areas of production, circulation, consumption and social life. This will promote the application awareness of e-commerce in the whole society will continue to increase, policies, laws and regulations concerning e-commerce will continue to be introduced, and the policy and legal environment for e-commerce development will continue to improve. At the same time, it also promoted the construction of e-commerce support systems such as logistics, credit and electronic payment, and the internal driving force of e-commerce development continued to increase.

(2) E-commerce applications will reach new breadth and depth

With the implementation of the Eleventh Five-Year Plan for E-Commerce Development, e-commerce will be further promoted and applied in various sectors of the national economy. The volume of e-commerce transactions has shown a steady and continuous growth trend; in terms of regional development, e-commerce in the southeastern coastal areas such as the Yangtze River Delta, the Pearl River Delta and the Bohai Rim continues to grow at a high speed, while the radiation power is gradually increasing, which will promote the eastern and central western regions. Coordinated development; in the application of enterprises, under the guidance of the policies of the state and governments at all levels, with the assistance of the e-commerce service industry, the development of non-payment e-commerce to payment-oriented e-commerce and the development of collaborative e-commerce will be promoted. Deepen the application level of enterprises.

(3) The deep integration of e-commerce and industrial development has been continuously increased, accelerating the formation of a new trend of economic competition

In the case that comprehensive e-commerce websites have occupied most of the market in the comprehensive B2B field, more and more industry e-commerce websites have sought the development of specialized sub-sectors outside the integrated website market. E-commerce is in-depth integration with traditional industries, and the two promote each other and coordinate development.

(4) The e-commerce service industry is booming and has gradually become a new growth point for the national economy.

With the development of enterprise supply chain e-commerce and international e-commerce, it will drive the development of e-commerce service industry, and the e-commerce service chain from e-commerce service to low-end technology link to mid-end support link to high-end application link China's nodes are full, and a new perspective of e-commerce service industry is taking shape, which will become a new growth point for the future national economy.