In the first half of the year, the color TV industry was under heavy pressure. According to data from Aowei Cloud Network, China's domestic color TV retail volume was 21.81 million units in the first half of the year, a decrease of 7.3% year-on-year. Somewhat gratified is that retail sales reached 74 billion yuan, a year-on-year increase of 4.3%. The reason why the volume depreciation rises depends mainly on mainstream high-end TV companies represented by Hisense in implementing the high-end large-screen strategy, which drove the increase in the average unit price of color TVs.
In the field of high-end products, laser TVs, quantum dot TVs, and OLED TVs are the three major types of products that are being pushed by mainstream TV brands. However, from the perspective of market feedback, laser television has the fastest growth rate. Ove Cloud Network data show that in the first half of the year, sales of laser TVs increased by 235%, while quantum dot TVs and OLED TVs increased by less than 100%, respectively, 44%, 96%, far lower than the increase in laser television.
The popularity of laser TV has attracted more and more manufacturers' attention and involvement. In addition to the leader, Hisense, Changhong, Xiaomi, Kansang, nuts, Ai Luowei and many other brands began to join the laser TV camp.
From the perspective of market structure, Hisense still has a dominant position in this market. According to data from Zhongkang, in the first half of the year, in the 80-inch and above 85-inch laser TV market, Hisense has firmly secured the top position in the industry, with sales volume reaching 36.53% and 57.50% respectively, and sales share accounting for 40.92% respectively. , 54.78%. In June, Hisense's laser television volume and share of the first rate exceeded the 50% mark, which means that the market sells two 80-inch or larger large-screen televisions, including one from Hisense. More than half of the dividends of the big-screen market have been harvested by Hisense.
The laser TV market as a whole is growing at a high speed, but at the same time as the overall market growth, Hisense may continue to widen the gap with its rivals. In the first half of the year, the average growth rate of the laser TV industry was 235%, which is already higher than other types of products. However, the growth rate of Hisense laser TVs is as high as 365%, which is much higher than the average growth level of the industry. This will inevitably lead to further expansion. Brand distance.
The color TV industry is transforming and upgrading to the high-end and large-size industries. Judging from the average size, in the second quarter of 2017, the industry’s average size has approached 50 inches, and has grown at a rate of about 2 inches per year. According to the judgment of the industry, the large-size borders are constantly being refreshed. The 55-inch that is currently selling the best is no longer in the large-size category, and 65-inch or larger can be called a large size.
Constrained by the current cost and technological level of large panel cutting, the selling price of large-size TVs has risen to geometric figures, for example, 100-inch LCD TVs have reached a sky-high price of several hundred thousand yuan. Laser TV is born for large size, whether it is the 4K display effect that has been achieved, or the extremely high cost performance compared to LCD, OLED, let the blue-ray market of laser television have unlimited imagination.
With the constant breakthrough of Hisense's laser television technology, manufacturing and operation, and the joining of many internet brands such as millet, micro whale, and nuts, laser television is expected to speed up the process of market popularization and dominate the high-end large-size TV market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In the field of high-end products, laser TVs, quantum dot TVs, and OLED TVs are the three major types of products that are being pushed by mainstream TV brands. However, from the perspective of market feedback, laser television has the fastest growth rate. Ove Cloud Network data show that in the first half of the year, sales of laser TVs increased by 235%, while quantum dot TVs and OLED TVs increased by less than 100%, respectively, 44%, 96%, far lower than the increase in laser television.
The popularity of laser TV has attracted more and more manufacturers' attention and involvement. In addition to the leader, Hisense, Changhong, Xiaomi, Kansang, nuts, Ai Luowei and many other brands began to join the laser TV camp.
From the perspective of market structure, Hisense still has a dominant position in this market. According to data from Zhongkang, in the first half of the year, in the 80-inch and above 85-inch laser TV market, Hisense has firmly secured the top position in the industry, with sales volume reaching 36.53% and 57.50% respectively, and sales share accounting for 40.92% respectively. , 54.78%. In June, Hisense's laser television volume and share of the first rate exceeded the 50% mark, which means that the market sells two 80-inch or larger large-screen televisions, including one from Hisense. More than half of the dividends of the big-screen market have been harvested by Hisense.
The laser TV market as a whole is growing at a high speed, but at the same time as the overall market growth, Hisense may continue to widen the gap with its rivals. In the first half of the year, the average growth rate of the laser TV industry was 235%, which is already higher than other types of products. However, the growth rate of Hisense laser TVs is as high as 365%, which is much higher than the average growth level of the industry. This will inevitably lead to further expansion. Brand distance.
The color TV industry is transforming and upgrading to the high-end and large-size industries. Judging from the average size, in the second quarter of 2017, the industry’s average size has approached 50 inches, and has grown at a rate of about 2 inches per year. According to the judgment of the industry, the large-size borders are constantly being refreshed. The 55-inch that is currently selling the best is no longer in the large-size category, and 65-inch or larger can be called a large size.
Constrained by the current cost and technological level of large panel cutting, the selling price of large-size TVs has risen to geometric figures, for example, 100-inch LCD TVs have reached a sky-high price of several hundred thousand yuan. Laser TV is born for large size, whether it is the 4K display effect that has been achieved, or the extremely high cost performance compared to LCD, OLED, let the blue-ray market of laser television have unlimited imagination.
With the constant breakthrough of Hisense's laser television technology, manufacturing and operation, and the joining of many internet brands such as millet, micro whale, and nuts, laser television is expected to speed up the process of market popularization and dominate the high-end large-size TV market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Circuit Board Pcba,Pcba Circuit Board Assembly,Electronics Pcb Pcba,Pcb Assembly Pcba
Full Industrial CO.,ltd. , https://www.iotaindustrial.com