Han Zonghuai: The journey of the prosperity of Shanghai Lighting City
Release date: 2017-12-29 Source: Guzhen Lighting News Sharing: 
Founded in 1995, Shanghai Lighting City is located at No. 125, Liuying Road, Hongkou District, a famous street in Shanghai. It is a professional store with 22 years of pre-history. The shopping mall covers an area of ​​70,000 square meters, with a total of 138 merchants. It mainly sells lighting, lighting and soft-packing products, with wholesale accounting for 25%, engineering accounting for 25%, and retail sales accounting for 50%. It is founded in Shanghai and even surrounding areas. The earliest, most planned, most comprehensive, and most popular lighting mall.
It is easy to build a shopping mall, but it is difficult to prosper a shopping mall. The newspaper had the honor to interview Han Zonghuai, chairman of Shanghai Lighting City, to have a deep understanding of the back story of the brilliant lighting industry in Shanghai in the past 22 years.
Twenty-two years of hardship on the beach
Shanghai, the magic city of Shanghai, has always been the most modern international metropolis in China. It is the place where the industrial center and foreign capital are the most concentrated. It has the labels of prosperity, development, avant-garde and honesty. As the representative of Shanghai Lighting Mall, Shanghai Lighting City has a long history and a shining gold signboard, which has such an insignificant position in Shanghai and even in China's lighting industry.
Han Zonghuai, chairman of Shanghai Lighting City, can be said to be one of the most qualified people in the lighting and lighting profession. Han Zonghuai has entered the lighting and lighting profession for more than 30 years. Before 1995, it was mainly in Shanghai Guangliang Lighting Company. After 1995, with the planned economy to transform into a shopping mall economy, he has been the chairman and general manager of Shanghai Lighting City.
As a professional lighting store in the lighting profession, Shanghai Lighting City has a glorious history and influence. It has experienced the transformation of the country from planned economy to shopping mall economy. It also ushered in an important transition period from the market economy to the service channel. The key requirements for the requirements and key points of the relevant national and regional guidelines.
At present, the lighting city gathers more than 138 famous lamps brands at home and abroad. It is the most professional brand lighting store in Shanghai and even in the East China region. In recent years, with the constant standards and promotion of the upstream and downstream industrial chain of the lighting and lighting industry, Shanghai Lighting City has said that the innovative requirements of the professional store are the conditions for the entry of the “one product, one shopâ€. Patents, etc.
Shanghai shopping malls have huge potential for consumption. Together, they are also the trend of China's lighting stores. Following the continuous enrichment of domestic lighting products and the changes in consumer consumption patterns, Shanghai Lighting City has also made great adjustments in the past two years. .
Han Zonghuai indicated that in the past two years, new Chinese styles and light luxury items have become popular in shopping malls. In addition to the distinction between major categories, the mall has to create special areas such as new Chinese style and light luxury. Together, with the changes in consumption habits and consumption patterns, the mall is constantly strengthening multi-dimensional strategic cooperation with the source and place stores to build communication and communication between quality manufacturers and competitive distributors.
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