2017 is a bumper year for China's air-conditioning industry. Due to the double favorable factors of external high temperature and consumption upgrade, the domestic sales of the household air conditioner market increased by as much as 30%, while the central air conditioner market was more “powerfulâ€, with an overall breakthrough of 45 billion mark, a year-on-year increase of up to 44%. The data is gratifying, but it does not mean that the relevant home appliance manufacturers layout and force the home central air-conditioning market, you can "lie down and make money." Compared with general household air conditioners, home central air conditioners have truly achieved breakthroughs, and there are still many tests to be faced. The road to be experienced is still very long.
Supported by favorable factors such as consumption upgrade, fine decoration share and “coal to electricity†policy, the domestic central air-conditioning market has maintained rapid growth, from 20% in 2013 to 40%. In particular, household central air conditioners increased by 44% in the first half of the year, with a scale of 18 billion. Among them, the multi-line market ranked first in more than half of the market share, with obvious growth in each category, the share increased by 5.1 percentage points year-on-year, and the unit machine share increased by 19.3%.
This seems to many companies that the spring of the home central air-conditioning market is coming, and a new air outlet and growth channel are opening. From the central air-conditioning market in 2014, 70% of the US air-conditioning four families including Carrier and York are firmly guarded, and the pattern has completely changed. Especially in the past three years, China's air-conditioning brand has begun to exert its strength. At present, Midea, Gree and Haier have entered the top five of the market, and the United States is on the top. With the further development of the domestic system, domestic brands are expected to further increase from the current market share of 55.5%.
Faced with such market prospects, mainstream air-conditioning companies have begun to try to integrate unit-unit central air-conditioning air conditioners such as unit machines and even multiple connections into the sales system of household air conditioners. For example, Oaks has begun to integrate home businesses, including integrating channels, sharing media resources, and customer resources. Haier has also integrated household and commercial air-conditioning products, using the network resources of ordinary household air conditioners to boost sales of home central air conditioners. Similarly, Midea is also integrating home air conditioners and home central air conditioners.
However, it must also be clearly seen that the difference between home central air conditioners and household air conditioners is still very large. Home central air conditioning is equivalent to the concept of semi-finished products, whether it is product display or post-installation is more complicated. Although consumer awareness is improving now, how to show more attractive to consumers, how to build new scenes for on-site experience, how to provide better products, design, installation and integration services. These not only require strategic and marketing innovation, but also require more human and material resources.
Moreover, the market demand for household central air conditioners is generally hard demand, basically integrated with home improvement, and has a great dependence on real estate. Although the current increase is large, as the base increases, the growth rate will decrease. The Ovi Cloud data predicts that the growth rate will drop to 26% by 2020. Therefore, it is not only necessary to explore the market capacity, but also to provide post-service and cleaning services, etc., and it is also crucial to produce a continuous brand effect and user stickiness.
In addition, compared to household air-conditioning consumption polarization: one is high-end big brand; the other is low-end low price; household central air-conditioning consumption is currently excessive high-end big brand. Even Gree, Midea, Haier, the giants of China's air-conditioning industry, the brand awareness in the home central air-conditioning market is also low. The reason is that users have high professional awareness of home central air conditioners, so the brands are mostly concentrated in Daikin, Hitachi, Toshiba and other small foreign-funded enterprises. Of course, the stability of their products is also relatively high.
The number is good, the market is improving, and it is an incentive for home central air conditioning. However, the competition in the future is fierce, including the fear that brands, channels, marketing, services and other all-round survival of the fittest have just begun, and no enterprise should be overly optimistic. Keeping vigilant and continuing to innovate is the right attitude in the field of home air conditioning!
A new rule from the Drug Enforcement Administration (DEA) threatens to upend the American hemp industry, and could even result in criminal prosecutions for manufacturers of CBD and delta-8 THC products.
The DEA says the [interim final rule," issued Aug. 20, is simply a matter of adjusting its own regulations to account for changes to the Controlled Substances Act that were mandated by the 2018 Farm Bill (or Agricultural Improvement Act) that legalized hemp and CBD production. The new rule [merely conforms DEA`s regulations to the statutory amendments to the CSA that have already taken effect," says the agency. The new rule doesn`t break any ground, according to the DEA.
But many experts on cannabis and hemp law say the DEA rule creates a potential pathway the law enforcement agency could use to prosecute hemp processors and producers of CBD (cannabidiol) and delta-8 THC (or Δ8THC) products. There are two issues: partially processed CBD, and [synthetically derived" delta-8 THC.
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