One-third of the beef volume will turn into water, and the ice cream will always be melted and then frozen. - These cold knowledge about refrigerators, many consumers do not understand, and even less to solve.
On March 9th, 2018, during the annual home appliance event AWE2018, Jingdong, the largest home appliance retailer in China, and Whirlpool, which has a history of 107 years, held the theme of “beauty and taste, everyone†at the AWE New International Expo Center in Shanghai. New product launch conference, Sun Zhitao, general manager of the ice washing business department of Jingdong Mall Electronic Entertainment Group, and Ai Xiaoming, president of Whirlpool (China) Co., Ltd. jointly signed and launched the Whirlpool series of refrigerators specially designed to solve the above-mentioned "cold knowledge". .
Sun Zhitao (first from left), general manager of the ice washing business department of Jingdong Mall Electric Appliances Division attended the Whirlpool Frozen Age Series Refrigerator Launch Conference
The age of freezing, as the name suggests, is the meaning of freezing the age, that is, the face that can be solidified at the most beautiful moment. The biggest feature of the frozen-aged refrigerator that will be launched in Jingdong is that it keeps the food in the most fresh state, so that the ice cream is no longer melted, the beef moisture is no longer lost, and even in the experiment at the AWE exhibition site, a live The fish is placed in the freezer and waits for 30 minutes to freeze successfully. However, after thawing, it is still a live fish!
This is due to the transformation of Jingdong's hundreds of millions of users' big data into executable consumer insights, which not only conveys consumers' behavioral preferences to the enterprise, but also participates in the design and R&D process of the enterprise, combined with Whirlpool's centuries-old accumulation. The creative ability of Huipu is the “Sixth Sense Intelligent Control Systemâ€, which can accurately perceive subtle temperature changes, automatically sense the internal temperature change of the refrigerator, and automatically adjust to achieve the best indoor environment for food preservation, so that the heart is delicious. Its place. At the same time, the inverter compressor and the PI control algorithm are precisely combined to lock the water and nutrients, and the refrigeration and preservation are realized. The unique foaming technology makes the “volume ratio†larger, bringing the aesthetic and practical double experience, slim machine Underneath is an unexpectedly large capacity that allows users to put in more things.
The frozen age series, which is specially equipped with the “Special Space for Skin Care Productsâ€, became the first refrigerator product to be “customized†for female consumers.
Liu Qiangdong, Chairman and CEO of Jingdong Group, pointed out in the "Fourth Retail Revolution" that the era of unbounded retail will come. Unbounded retail redefines the boundaries of the industry, the relationship between people and businesses, and redefines costs, efficiency, and experience on the basis of knowing, knowing, and knowing. This means that based on personalized data such as user data and algorithm customization, Jingdong's partners can accurately capture the most personalized needs of users and give consumers a sense of warmth than "you know you."
A frozen-age refrigerator is a typical case. According to Jingdong's sales data, female consumers are increasingly becoming a "new force" for home appliance consumption. The sales of home appliances that they liked, whether they are "face value" or function, have a "light luxury". On the other hand, in the daily life, many female consumers are accustomed to put the frozen-age refrigerator in the refrigerator, but once the crisper is not covered, it is likely to be contaminated and the maintenance value is greatly reduced. In response to such consumption pain points, the frozen age series became the first refrigerator product to be “customized†for female consumers. Not only industrial design is more in line with women's aesthetics, but also special “spare space for skin care productsâ€, which can accurately maintain the storage temperature of cosmetics. And humidity, but also to isolate other tastes, to ensure that the quality is not degraded, so that female users of Amy can have "Queen's exclusive environment."
As the largest home appliance retailer in China, which accounts for more than 60% of the home power grid purchase market (source: Industrial and Information Technology Department, CCID Research Institute 2017 Home Power Grid Purchase Analysis Report), JD.com is committed to finding and introducing it globally. As a strategic partner, the quality home appliance brand has deep cooperation in supply chain coordination, smart logistics, artificial intelligence technology, service management, etc., and mutual empowerment, to jointly explore personalized products, through its own big data analysis and artificial intelligence. Accumulate technically, incubate the most competitive products, and optimize the product structure of the home appliance market with the most favorable price, the most powerful resource investment, the most reasonable manufacturer support policy, and the highest standard of innovative services. The era promotes the upgrading of industry quality.
"As an industry leader, we have the responsibility to lead the healthy development of the industry, promote the upgrading of home appliance quality consumption, and meet the increasing demand of consumers for high-end, intelligent and personalized home appliances." Sun Zhitao said at the press conference. "In addition to the frozen-age refrigerators introduced today, in 2018, Jingdong will share our advantages in technology, logistics, services and big data with Whirlpool and more partners under the theoretical guidance of unbounded retail. Offering a more gorgeous high-end smart quality home appliance feast and a better consumer experience!"
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