At present, plant lighting is mainly used in agricultural breeding, including plant production, aquaculture, microalgae cultivation, edible fungus production, etc. "In addition to agricultural breeding, in fact, ornamental plants LED lighting is also gradually entering the market." Yang Deli, chairman of Shenzhen West Deli Technology Co., Ltd. (hereinafter referred to as "West Deli") predicted that domestic breeding lighting in the next few years The LED replacement market will reach 30 billion yuan.
Despite such a promising market prospect, LED plant lighting needs to be realized for a long period of time in the future.
"At present, the field of more plant lighting applications is commercial. It takes at least 5 years for plants to enter the home and decoration field." Yang Deli said that at present, there are many factors restricting domestic LED plant lighting.
According to the statistics of the High-Tech LED Industry Research Institute (GLII), the output value of China's LED plant lighting in 2011 was about 300 million yuan, of which more than 90% was exported. The LED plant lighting factory is currently in the cognitive and running-in period in the Chinese market, and the next two to three years will be a period of rapid rise in the LED plant lighting market.
New entrants have a low chance of success
In 2010, the State Council issued the first document "Several Opinions of the Central Committee of the Communist Party of China on Increasing the Coordination of Urban and Rural Development and Further Strengthening the Foundation of Agricultural and Rural Development", which clearly stated that it is necessary to actively support the transformation of agricultural development methods and improve agricultural science and technology innovation and promotion capabilities. This paper document has also been interpreted by major agricultural research institutes as a policy leader for the development of China's LED plant lighting industry. Many companies are targeting this market.
According to GLII statistics, as of the end of June 2012, there were about 40 domestic LED plant lighting companies with a certain scale. As early as 2009, there were only two or three companies engaged in LED plant lighting. "China is the fourth largest plant factory in the world, and the future of LED plant lighting is promising." An industry source said, or based on optimistic judgment on the future market scenario, since 2009, the number of domestic LED plant lighting companies has increased year by year .
"These newcomers only see the high gross profit of LED plant lighting." In Yang Deli's view, although the current gross profit margin of LED plant lighting exceeds 100%, there are not many successful cases. "The success rate is only single digits."
The reason is that the current domestic plant lighting market model is based on the cooperative development between the enterprise and the Academy of Agricultural Sciences, that is, the scientific research institute finds some professional LED plant lighting companies, and everyone jointly formulates some standards for product development.
"If you do not have certain channels and resources, it is difficult for new entrants to participate in market competition. LED plant lighting involves multi-disciplinary fields, including semiconductors, spectroscopy, biology, etc., and these fields are completely different industries, LED lighting companies It must be lacking. "Yang Deli said that LED lighting companies need at least three to five years of accumulation to successfully enter the field of plant lighting.
In fact, in overseas markets, many foreign LED manufacturers have already been arranging agricultural lighting, and market competition is quietly proceeding. On the one hand, with the development of LED technology, governments of various countries have taken LED agricultural lighting application as an important development direction and actively deployed. On the other hand, some resource-scarce countries represented by Japan, with their strong support for the plant lighting industry, are also rapidly promoting the development of the local market.
"With the improvement of agricultural environmental protection requirements, the progress of technology, and the decline of prices, the plant lighting market will soon usher in a new round of growth period." You Liantian, general manager of Taiwan's plant lighting representative enterprise Li Laideng, predicts that the plant lighting market will There is an outbreak.
Take Lilaiden as an example. In 2011, the company's revenue from plant lighting factories was NT $ 100 million. In the first half of this year, the company received a foreign government order of approximately NT $ 100 million.
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