Lightform, Inc., a San Francisco start-up company, has just announced a $2.6 million round of seed round funding from Lux Capital, Seven Seas Partners, several angel investors, and the National Science Foundation.
Lightform's product is a virtual animation overlay on a real object, allowing you to see a virtual AR effect that is virtually superimposed on a real object without wearing any AR glasses.
How did he do it?
The Lightform device automatically aligns and 3D scans the real object and connects to the projector, overlaying the virtual effect around the real object to create a magical AR effect.
If the projector projects light with virtual effects onto the watch or eyeglass rack, there will be a flowing wave effect.
On the black price tag, dynamically project the price of the drink
In fact, this technology (may be referred to as projection mapping) is not new. Microsoft Illumroom may be the best-known projection mapping project. It uses Kinect sensors and projectors to achieve this effect.
However, there are two problems before this technology.
The previous projectors were not only expensive, bulky, but also easily damaged, requiring regular bulb replacement.
At the same time projection mapping involves complex workflows with multiple advanced software, which are difficult to operate and require.
With the development of technology, LED and laser projectors have emerged to make projectors cheaper and easier to use. Under this premise, Lightform said that they can make the projection mapping process more convenient and easier to deploy.
At the same time, Lightform also enables mobile interaction, allowing you to interact with virtual effects. At the same time, Lightform said it would not add haptic feedback to the system.
Lightform expects to offer product pre-orders this summer and plans to provide software that simplifies the deployment of these setup processes. Dodo looks forward to the products launched by Lightform. With such a system, it feels like there are new ways for AR marketing!
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