Mobileye Sales Director: EYEQ4 products are put into mass production in 2018

Unlike other companies, we have chosen an unusual path. On the technical route, we chose the vision-based ADAS direction. We believe that this way of using the camera to obtain information is the most indispensable and important source of input for smart driving in the future.

On March 13 this year, Intel announced the acquisition of Israeli driver assistance system development company Mobileye for $63.54 per share in cash, for a total price of $15.3 billion, which is 35% higher than the market value of Mobileye, the highest amount ever written by Israeli technology companies. An acquisition transaction.

"This transaction has not yet been completed, because it is still waiting for the approval of the US Securities and Exchange Commission." David Oberman, global sales director of Mobileye, told 21st Century Business Herald that Intel values ​​its leading position in ADAS products.

The so-called ADAS (Advanced Driver Assistance Systems), which is the advanced driver assistance system, is one of the smart car technologies actively developed by car manufacturers in recent years. It is an advanced process for unmanned technology in the future. The main function of ADAS is not to control the car, but to provide drivers with information on the working conditions of the vehicle and changes in the environment outside the vehicle, and to warn of possible dangerous situations, so that the driver can take early measures to avoid traffic accidents. .

Mobileye's pre-installed products are SoC's chip EYEQ series and software loaded on it. By the end of 2016, Mobileye's front-loading solution was applied to 237 models of 20 OEM OEMs. The automakers that have reached an agreement with them include BMW, Chrysler, Ford, and General Motors. Mobileye's current after-loading products are mainly based on visual camera-based ADAS.

According to David Oberman, the front-loading products currently on sale are mainly EYEQ3, and the next-generation EYEQ4 is expected to be put into mass production in 2018. In China Mobileye is currently mainly developing and developing the automotive front-loading market and the after-loading market.

Autopilot technology three specialties

"21st Century": Intel's high premium acquisition, which point is most important to Mobileye?

David Oberman: Mobileye is the industry leader in ADAS and smart driving, which is recognized by everyone. Our technology has been developed for 18 years and our vision ADAS R&D center is the world's largest R&D center.

Unlike other companies, we have chosen an unusual path. On the technical route, we chose the vision-based ADAS direction. We believe that this way of using the camera to obtain information is the most indispensable and important source of input for smart driving in the future.

Our products are mature and market proven. From a global perspective, many car manufacturers in various countries, including China, have carried out a large number of road tests on our products. So we can adapt to different markets.

Mobileye has a very large share of the world in the field of ADAS. We have 28 equipment manufacturers worldwide and we have a total of 17 million vehicles loaded into our system.

Our autopilot technology has three main abilities: the first level is perception, and Mobileye will provide an 8-camera solution that monitors and manages the vehicle's entire body through an 8-camera, and it will work with other sensors. For example, radar, lidar, together constitute a more perfect solution.

The second level is the information of the map. In addition to conventional GPS navigation information, we also need to develop a series of maps that can be used for autonomous driving. This function developed in-house is called Road Experience Management (REM, the road experience management data generation function).

Our REM is to detect and discover some road information related to driving on the road, including road signs, indicated steering or arrows on the road, pavement materials, traffic lights and traffic signals, etc., all of which are collected on traditional maps. Form a new map layer called REM.

This information is shared by different car manufacturers and then used on different autonomous vehicles. The amount of data required for the REM map is not very large, about 10 KB per kilometer, but the information needs to be very precise.

We collect accurate information related to driving. The acquisition of this information is through crowdfunding. All the vehicles that run on the road and load our system can collect relevant data and send it to the cloud. Although the data provided by each car or each driver is very small, such a map can be formed very quickly because of the large installed capacity.

The third level is our driving strategy. All of these vehicles, whether they are autonomous or manual, work together. For example, just like on the road, a car needs to be changed into the traffic, and the driving strategy should be done. For example, if two cars have their own directions to turn, what kind of driving strategy should be used to make them safe and effective.

The two examples just mentioned are very simple, but the reality scene is very complicated. What we have to do is to make our system as smart as the human brain, to identify different road conditions and make the right driving decisions.

Will be responsible for Intel's autopilot business after the merger

"21st Century": From the perspective of Mobileye, why choose Intel, not other chip makers like NVIDIA?

David Oberman: This decision was not made at my level, so I don't know the reason behind it. What I can mention is that Mobileye and Intel have cooperated on many projects as early as possible. For example, in cooperation with BMW and Intel in 2016, there will be road test products available in the second half of this year, and the amount can be started in 2021. Production.

"21st Century": After being acquired by Intel, will your future business model and foreign cooperation strategy change?

David Oberman: Intel has made it clear that they won't change much after they come in. So far, the information we have learned is that Intel has acquired us, but Intel's Automated Driving Group (ADG) has arrived in Mobileye.

Therefore, all the companies related to autonomous driving are responsible for the specific business. After we entered Intel, it was definitely a good thing, because Intel has other resources to guide us to help us make the original things better and better.

"21st Century": After the acquisition, what new plans do you have in this field?

David Oberman: Not so far.

Stick to the camera with a monocular camera

"21st Century": There is a view that the monocular camera technology is suitable for the stage before the automatic driving of the L4, and the stage after the automatic driving of the L4 is more suitable for the binocular camera technology. What do you think of this view? What is your layout in the binocular camera technology?

David Oberman: We are taking pictures with a monocular camera, and countless pictures are superimposed to build a 3D image. This is our technical approach.

The biggest advantage of a monocular camera is that its distance can be seen long enough. If you use a binocular camera, there are two problems. One is that you can only see a certain distance. Second, the two cameras must focus on one point at a time to form an image. Such a focus requires high technical requirements. . Therefore, we insist on using a monocular camera.

The autopilot technology we are using now is actually using a trinocular camera. This is a combination of three: one is conventional; one is fisheye, wide enough, on the driving recorder; and one is Narrow, can see the farthest. So the combination of three cameras helps us adapt to all situations.

In the future, on some projects, we are considering returning to a camera solution, but functionally to meet the requirements of these three cameras, it is a high-definition HD camera.

"21st Century": How does your autopilot solution solve the leap from the L3 (L3 is the autopilot of the limited scene) phase to the L4 (L4 is the advanced autopilot) phase?

David Oberman: From L3 to L4, from Mobileye, we will provide autopilot solutions through the above three technical pillars. Of course, we can't do without other technologies, such as V2X and V2V. At the same time, government involvement and management are also very important.

Actively deploying the Chinese market

"21st Century": What layout do you have in the Chinese market?

David Oberman: Our strategy is currently mainly in two directions. The first is the pre-installation market, which provides our EYEQ chips and software to OEMs through TIer1 suppliers. SAIC, FAW, and Southeast Auto have already had specific cooperation projects with us and some production models have been released.

The second category is the aftermarket. For example, long-distance passenger transport and hazardous chemicals transportation, and tourist passenger transport are our targets. Moreover, transportation of buses and dangerous chemicals has been highly regulated by the Chinese government, and there are related policies and regulations to promote the application of ADAS.

In addition, we are also discussing cooperation with Chinese 4S stores and dealer groups, insurance institutions and governments.

Among them, the government, we have cooperation with the Highway Science Research Institute of the Ministry of Communications, as well as the bus groups in Beijing, Shanghai, Shenzhen and other places.

"21st Century": There are also many companies in China that are in the field of automatic driving. Do you know anything about it? What are you optimistic about?

David Oberman: I have seen the news, but I don't know much about the specific projects and details. I really don't know how to comment.

We see the driverless one. At least so far, the concept is relatively new, and each family has definitions, practices, ideas, and strategies. In this field, we need to have a shared concept, so we have a cooperation platform with Delphi, it is also shared, if other car manufacturers are interested, we are willing to provide solutions.

"21st Century": You once said that in the driving field, the car will eventually be smarter than people. What time do you expect this day to come?

David Oberman: I believe no one can give an accurate answer. Because there are too many challenges, all aspects, including the technology itself, include the entire environment. For example, ethics. Even if a car is really smarter than a person, it has the possibility of making mistakes. Caused casualties. How do the eyes of the masses look at this problem, or how the government treats such things. So there is no accurate time point at present, but this is a matter of joint efforts and simultaneous advancement.

Aspire

Aspire Vape pen, Manufacture Aspire Vaporizer, Aspire Vape pod

Shenzhen Xcool Vapor Technology Co.,Ltd , https://www.szxcoolvapor.com

Posted on