“What does LED lighting bring to the channel? How do you turn over the small and medium-sized dealers, from the original second and third lines to a larger level, and the big distributors want to rely on LEDs to achieve its brand transformation, It is full of business opportunities and there is a crisis.†Zheng Liyao, general manager of Gaogong LED, said at the “Channel Strategy†summit by Sunshine Lighting.
During the period, Lin Jilin, general manager of Mulinsen Lighting, Lin Yifeng, Chairman of Zhouming Technology, He Wenming, Chairman of Wanbang Optoelectronics, Nie Pengxiang, President of Reed Testing, Zhou Xuejun, Marketing Director of Philips Lumileds Asia, Lu Weidong, General Manager of Yuanhui Optoelectronics Marketing, and Assistant General Manager of Guoxing Optoelectronics Co., Ltd. Xu Zhenfeng, deputy general manager of the lighting branch, expressed their views on channel strategy and development methods.
　　
The competition situation of LED is more interesting in the United States. It has a lot of market segments and there are many channels. Everyone eats their own bowl of rice. In the United States, you can find your own position. It is easier to live a small life. The US threshold, one is a mandatory threshold and the other is a voluntary threshold. The mandatory threshold is safe, not leaking, and safe. The market requires standardization values, and with government subsidies, what requirements must you meet? These requirements are more complex, compared to most manufacturing companies. It sounds like a voluntary request. If you don't do it, you can't sell one product. Sometimes the customer orders with you, he said: I am not buying a few products, but buying a few products that meet the requirements.
During the period, Lin Jilin, general manager of Mulinsen Lighting, Lin Yifeng, Chairman of Zhouming Technology, He Wenming, Chairman of Wanbang Optoelectronics, Nie Pengxiang, President of Reed Testing, Zhou Xuejun, Marketing Director of Philips Lumileds Asia, Lu Weidong, General Manager of Yuanhui Optoelectronics Marketing, and Assistant General Manager of Guoxing Optoelectronics Co., Ltd. Xu Zhenfeng, deputy general manager of the lighting branch, expressed their views on channel strategy and development methods.
　　
(Nei Pengxiang, President of Incentive Testing)
The competition situation of LED is more interesting in the United States. It has a lot of market segments and there are many channels. Everyone eats their own bowl of rice. In the United States, you can find your own position. It is easier to live a small life. The US threshold, one is a mandatory threshold and the other is a voluntary threshold. The mandatory threshold is safe, not leaking, and safe. The market requires standardization values, and with government subsidies, what requirements must you meet? These requirements are more complex, compared to most manufacturing companies. It sounds like a voluntary request. If you don't do it, you can't sell one product. Sometimes the customer orders with you, he said: I am not buying a few products, but buying a few products that meet the requirements.
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