Of course, a really good TV, with only good hardware and rich content, is not enough. It still needs more sophisticated technologies to truly impress consumers. Recently, the Internet TV brand has made popular recommendations on the concept of good TV, and will also take actions to add these concepts to popular television.
Popular multimedia CEO Zhou Kun
What is the best TV?
First of all, a good TV needs to bring the ultimate experience to the user. In other words, the speed of the TV must be fast, which is also the core selling point of popular TV. According to report, TV has two core technologies. The first is the layout of 880 CDNs in the country, and it contributes 120 yuan per year to the bandwidth cost of each user. The second is the popular P2P technology. The faster the speed, the better the server's cache.
Second, a good TV needs rich content and a good UI system. In terms of content, it has a 98% cinema line in China. This is a leading domestic advantage, thanks to BesTV's popularity as a shareholder of copyright and content. In addition, the popularity of children's programs is also an advantage, with Asia's best education programs, Qiaohu, New Oriental, BBC Preschool, Beva, and Europe's first children's programs, a total of more than 30,000 sets of Nick animation And Disney movies.
In terms of systems, the popular TV FUNUI system is used in popular TV, and the 3.0 version of the UI system will be launched soon. It is understood that the latest version of the system has two unique advantages. One is that any video can be watched at any time to evoke the entire menu, and the menu can be customized; the other is designed specifically for the elderly and children. The interface, when entering the child interface, if entering the other interface must enter the password, so it will not affect the child's learning.
The last is broadcast control technology. Actually, this technology actually embodies a fast word, and it is also a feature and advantage in popular television. The main point of this technology is that when a user is fast-forwarding a video, he will not get stuck and wait. The phenomenon can be implemented in seconds. According to the reporter's understanding, this broadcast control technology is a characteristic technology accumulated by the popular network for 11 years. It can be said that it is one of the largest in the domestic market.
Popular multimedia CEO Zhou Kun said in an interview with home appliance alliance network reporters that whether it is the core technology, content resources, UI system and broadcast control technology of popular television, these are the technical advantages of popular television, can bring very The ultimate experience, so that we do the best TV, not the best hardware, because now consumers are more diverse for televisions, not only hardware but also software.
Exclusive 1200 NBA resources per season
According to the reporter’s understanding, in addition to the concept of three good televisions highlighted above, the popular television also has a complete NBA exclusive copyright and can see 1200 games each season, which is equivalent to 5 or 6 games a day. game. It is worth noting that, in terms of content and operations of the NBA, the popularization will complete the signal of docking to the United States, achieve high-quality broadcast control, and will also completely match all matches in the United States in real time, and without any editing, can provide complete presence. sense.
In addition, the team behind the popular NBA copyright is Shanghai TV and BesTV. It belongs to Shanghai Media Group and has decades of experience in broadcasting and content, so the overall team and experience is very strong and very reliable. of. At the same time, more efforts and innovation will still be put into the future.
It is worth mentioning that as long as users purchase NBA members for a long period of time, they will be presented with popular television. The size and configuration are related to the length of the purchased members. It can be said that it is popular and challenged and innovated in the operation of products.
Zhou Kun pointed out that because a lot of IP resources are popular among us, I believe many are NBA fans. There are only three places where you watch NBA games in China today. One is CCTV5, but there are only a hundred games in each season, and you often see them. Not to. The second is Tencent's mobile, but the experience is very poor, the screen is very small, to see the NBA must have the biggest screen. Then we are popular on Internet TV. We can see 1200 games every season. So now we have 5 or 6 games every season. We will send you a popular TV when you buy an NBA member. We understand that there are 32 million NBA fans in China, so this market is very large. This is the result of 2016. We have 1.9 million monthly active users and 200,000 active daily. This is the first time we have started, and we hope to do better.
Test water O2O perfect channel layout
Of course, popular television has not only made innovations in the operation of products, but also selected innovation in the channels, and is also a very important trend in all household appliances in the future, namely, online and offline mutual integration and common development.
Alibaba founder Ma Yun once predicted the future development of the market. The future of the pure electric trade association will be very sad, it may not be, and the future pure line model will not be. Although e-commerce is still developing at a high speed, there is no support under the line, and there is no coordination with the line. I think e-commerce is taking a long time.
Zhou Kun emphasized that when choosing to open up the offline market, the first thing to look at is the 345 channels. At the same time, it created a miracle in the 30-year history of China’s home appliances and opened up 10,000 customers within four months. The biggest local customers, these customers are all investing in selling popular television, the main reason is because, prevailing can make all dealers get the reward they need. On the other hand, because the future is still the Internet age, and the future of Internet TV will be broader and brighter. Plus the popularity of TV has a very clear advantage, so the layout of the popular TV online market can be so smooth.
However, while popularizing the traditional channels, TV has not yet abandoned the online market, and will enter the Gome channel after the Spring Festival, as well as other e-commerce sites. At the same time, popular NBA TVs have started to test water sales at Tmall. Therefore, they are popular. The layout of television in terms of channels is also very complete.
Therefore, for the future color TV market, whether it is a product or a channel, it is necessary to realize innovation at any time, and at the same time it is necessary to understand how to change, then this brand can survive in the TV field for a long time. Although it is an Internet company popular, and in the past two years, Internet companies have been declining, but the popular can stand out in such a surging war, in all aspects to achieve innovation, this spirit is worth a lot of business learning.
In response, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, pointed out in an interview with a home appliance alliance reporter that in the field of color TVs, regardless of the so-called ecological construction or content subversion, today's color TV industry is brewing a new revolution. Regardless of traditional color TV companies, or Internet TV brands, Internet thinking is integrated into the operation model and product creation. Although the camps are separated, they embrace the Internet. In the future, the winning or losing of the color TV market is not a matter of choice between traditional hardware companies and Internet TV brands. Instead, the new model replaces old thinking and good experience replaces bad products.
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