Nowadays, even though cost-effective models meet consumers' needs for a short while, prices begin to end and consumers with increasingly full pockets are increasingly pursuing product quality or, more accurately, quality of life. high. Especially for home appliances such as TV, which can enjoy comfortable entertainment at home in a fast-paced life, experience is particularly important.
A while back, TCL launched its high-end sub-brand XESS X3 inorganic trichromatic quantum dot TV in the spring conference. Through TCL's re-innovation of quantum dot technology, this TV showed its full picture quality charm. Not only is the picture quality, but also for the user's needs, the X3 has also improved the technology in terms of sound effects and intelligence.
In terms of price, this TV is different from the high-end products that were sold in the past. It takes a high-quality and affordable route and brings the price of quantum TV to the mainstream price segment for the first time, demonstrating the positioning of “high valueâ€. What kind of experience can XESS X3 bring to high-end consumers?
After the smart wave, television returns to the essence, and the picture quality is king. As a high-end color TV, the TCL XESS X3 is equipped with TCL's newly developed third-generation quantum dot technology.
Quantum-dot TV is a kind of TV that uses the quantum dot technology backlight and is a kind of LCD TV. However, it differs from traditional LCD TVs in that it uses different backlight sources, resulting in many different performances, and the quality and color are more advantageous.
As the "old driver" of QD TV, TCL XESS X3 has brought the industry's inorganic trichromatic quantum dots.
The innovative third-generation quantum dot TV has three major advantages. First, it has a high color gamut and a color gamut coverage of 157% (BT709). In addition, the color purity is pure, and the color purity is improved by approximately 58.3% compared to the conventional LED; It is inorganic, with strong stability, long-lasting color, no color fading, and long-lasting color stability, up to 60,000 hours.
The inorganic trichromatic quantum dots used by X3 adopt a stable and reliable inorganic nanocrystalline material to stimulate pure red, green, and blue primary colors and realize a variety of technologies. The material volume is only one ten-thousandth of that of organic light-emitting materials. The high color gamut, pure color, and multi-color are the unique color attributes of inorganic quantum dots. It makes the picture more colorful, more brilliant color, and can accurately display the true nature of nature.
However, X3 can present high-quality sharpness and color. In addition to being closely related to hardware, software support is also essential. The XHD's QUHD image quality engine is based on TCL's R&D image processing technology, including hybrid dimming technology, sophisticated color gamut control technology, full color reproduction technology, and high-brightness precision control technology, from color, brightness, contrast and stability. Sex and other multiple dimensions create image quality solutions.
This TV adopts the same 4K ultra-high resolution resolution as most of the current TV products, and it cooperates with "high, pure, long" quantum dots.
Through the professional 4K test chart, you can find XESS X3 can display the most detailed part of the text, and the line texture is clear, the details of the color block structure is very clear, the difference with the full HD picture quality at a glance, and black is the most pure, white Bright and intuitive, soft transition.
In the display colors, various colors can be distinguished, even if the colors are similar, you can feel different feelings. The colored ball diagram is gradually colored. This TV can evenly and softly transition without abruptness. Levels and ring band mutations.
Through the 4K test image, the topography above the planet is clearly visible, natural light and darkness alternate, and it shows a clear sense of depth, and the essence of 4K clarity can be fully realized.
In addition, in testing this XESS X3, long-term staring at the TV did not produce much discomfort, and TCL claimed to have a full range of healthy eye protection technology in the color TV industry.
Brightness has also been the weakest link as an important link in TV picture quality. Since the beginning of 2016, a brand new vocabulary in the TV industry has come out and it is the best solution for HDR TV brightness.
The TCL XESS X3 uses advanced HDR technology and keeps the platforms open to create a solution that fully meets HDR standards from hardware, content, and software. At the same time, based on the realization of the overall ecological HDR, combined with Dolby's latest Dolby Vision, greatly increased the TV's brightness, contrast and three-dimensional color gamut, bringing the ultimate HDR experience.
From content creation to distribution and playback, Dolby Vision is an end-to-end solution that has received strong support from Hollywood front-line directors, major movie companies and distributors, and global TV manufacturers. At the CES 2017 show earlier this year, Dolby announced cooperation with four of the world's leading television manufacturers. This has allowed Dolby Vision to expand the number of global TV manufacturers to seven. We know that the hardware requirements of Dolby Vision are high. XESS X3 is still one of them.
Dolby Vision allows the TV to display more colors with a brightness that is 40 times higher than that of an ultra-high definition TV signal. The most important is that it can display many details in the shaded part of the picture as well as better depth 2D and 3D images.
The XESS X3's full ecological HDR is bright?
Through the comparison of ordinary 4K video and 4K+HDR video, it is found that:
HDR video scenes are brighter. Both the scenery and the colors of the objects are more real, especially the flame part in figure 2, and the colors are consistent with the actual colors. In addition to the colors, the details are clearer. In the picture of the ordinary 4K video, a feeling of “mistiness†is felt in the picture 1, while the video with HDR is clear.
The most striking aspect of this picture of the cave is the sense of hierarchy. The bright part is pure and the dark part is deep. It is very good to modulate the context of the picture. It is like seeing it in person, from near and far, to the majestic atmosphere. .
High-quality HDR technology can give users a bright and clear viewing experience. In combination with the superb performance of Dolby Vision, moving colors, black and white discernment, and grasp of details are all in sight. Hollywood-based blockbusters are just around the corner.
Many people like to go to the cinema. The huge screen of the movie theater can bring a strong visual shock. The ultimate sound effect of the cinema is also an explosion. Combining the audio and the visual, it has achieved this sacred place. How can we move it into the home? X3 Inorganic three-color quantum dots and ecological HDR brought a breakthrough in picture quality. In order to provide users with audio-visual experience, the audio quality of the X3 has also been greatly improved.
The XESS X3 teamed up with international audio giant Harman Kardon to create a high-end audio configuration. At the same time, DTS audio processing technology was used to optimize Harman's sound quality. The combination of the two can restore the top audio quality of the cinema without sacrificing it. Through the development of smart scenes to enrich the user's listening experience, let us see and hear the sound effects.
The attractive sound quality is derived from the high-configured four mid/low-pitched speaker units in the audio system, and two high-pitched speaker units, which give the user a full range of exciting performance. The 0.6L speaker mentioned that the 40W sound output power was just like In general, the ultimate sound quality is not compromised.
While equipped with professional audio, it is also equipped with a professional tuning solution. It can tune out the most suitable acoustic sound according to the choice of different students and users. Professional audio and professional tuning combine to provide a complete professional Sound solution.
At the same time, the X3 is also equipped with a special night mode. It is mainly used for night and near people's rest periods. Even at a small volume, it can maintain the loudness and sharpness of dialogue. If there is a sudden increase in sound, the system will automatically suppress it. There will be no sudden noise to break the quietness of the night.
The high-quality audio system is not only exclusive to TV. With the Bluetooth Solo technology on the X3, you can use a Bluetooth connection between your mobile phone and your TV to use the Harman Kardon audio as an independent audio device. Even if you turn off the TV monitor, you can still use it. Think of the sound from your mobile phone and enjoy HIFI enjoyment.
Open the main interface of X3, first presented to us is a new brand new TV + OS 3.0 intelligent system, the new UI interface is further flattened, and the manipulation steps are simplified, and the user's operating experience is optimized.
TV+OS 3.0 system through scientific research and big data services, to achieve 5 seconds of ultra-fast boot, full voice control, custom UI and other innovative designs to bring joyful visual enjoyment and operating experience, but also to XESS X3 bring a new interactive experience Promote.
Speaking of the interaction of smart TVs, everybody's mind should first appear as “voiceâ€. At the spring conference of various manufacturers this year, the latest intelligent voice technology of their own TVs has been demonstrated, and voice interaction can be said. It is a master of smart TV.
XESS X3's voice interaction function is also very intelligent. After matching the remote controller with the TV, press and hold the voice button on the remote controller to speak the content or application you want to open. The TV can be based on your content and Share, quickly extract the content you want, eliminating the need for manual search, it is convenient for the elderly and children at home.
Of course, in addition to voice, this X3 also has a variety of interactive features, one of which is WeChat. Wechat Internet is very convenient to use. It only needs to scan the QR code on the TV. Focusing on "TCL Micro TV" can be used in the WeChat interface after binding. You can see there are various video resources in the interface. And we can directly order movies, TV dramas, variety shows, animations and other content directly through mobile phones, and we can also watch the system recommended content, which is very convenient to use.
After successful on-demand, only tap and play to enjoy the wonderful video. In addition to relying on the WeChat platform, the X3 also has its own APP. We can download it through the scan code or the application store on the mobile phone. TCL multi-screen interactive features and WeChat interaction is not very different, when the mobile phone and TV are in the same network, you can bind, and you can still video on demand. The magical place of this APP is that it can also be used as a remote control, which is very convenient.
The advantage of WeChat screencasting and screencasting APP is not much to say, and it can be seen on-demand and on-screen. But to say that the X3 interactive application is the most satisfying, non-family ring, this application can scan the TV-side QR code binding input family number can invite binding.
This application is very suitable for traveling, traveling, sharing the videos and albums on your mobile phone to your family through TV, sharing the joy of life with your friends and relatives. What's more, this application can also carry out video chat and zero distance.
Family Circle Binding Family Number
Family Circle Photo Sharing
The family circle video chat X3 can be said to be more than just a television. It provides people with a variety of ultimate viewing experiences such as high-quality picture quality and content, and it also makes the connection between TV and people more intimate. Today, with the development of intelligence, countless interactive functions are gradually being tapped. While TV is carried on the viewing function, it also connects thousands of families. It is no exaggeration for people to use it as the core entrance to a smart family.
Looking at the above, we can see that the TCL XESS X3's viewing experience is excellent. Its full-scale HDR, 4K ultra-high-definition quantum dots, rich colors, and impressive sound quality have established achievements in image quality. Although the hardware is good, but there is no high-quality and rich content support, it is like a skeleton without flesh and blood, that is not a complete life.
TCL, as a traditional hardware manufacturer, is strong in hardware, but its content control is not behind. China National Grid understands that this XESS X3 is equipped with Tencent video and can provide more than 600 hours of genuine resources, 150,000+ hours of HD content, 130,000+ hours of TV dramas, and 100000+ hours of entertainment resources, a selection of massive resources, and a lot of drama. addiction.
In addition, the video content is also divided into seven major areas, including corporate cinema, Ding Theatre, NBA, HDR zone, 4K zone, DTS zone and DOLBY zone. Facing customers with different consumption concepts, we believe that X3 can Let it be satisfied.
TV drama people's name
Movie Westward Volt
NBA games
Comprehensive Tucao Conference
Anime Pokemon As the most high-quality video app in China, Tencent has rich resources and high quality. It also has the intention to promote self-made drama strategies and hopes to create high-quality Internet content with unique competitiveness. This year, that is, in 2017, Tencent has said that the proportion of self-produced video content will be greatly increased. The next drama may be here, let us wait and see.
However, there is no such thing as a lunch, some very high-quality resources, such as Penguin Theatre, Ding Theatre, NBA area, etc., all need to pay a certain membership fee to normal viewing.
In terms of content, in addition to the support of Tencent video, X3 itself has its own uniqueness, that is, "global broadcast." The global broadcast is a home theater-style terminal exhibition platform launched by TCL, and the most attractive place must be the first theater.
According to reports, the lack of screens for domestic films and traditional theaters, and the issue of theater lineups have caused many types of films not to be taken into account. Hundreds of movies cannot enter the theater every year, accounting for about two-thirds of the total production of movies. And in a fast-paced life, many consumers basically do not have time to go to the cinema to watch the movie and miss the schedule alone to stay in regret.
In order to solve many pain points, the global broadcast “Syncline Cinemas†is dedicated to achieving free viewing on the TV side of movie theaters within the period. Users can obtain the latest movies for viewing at a relatively low price. Generally, a movie is charged at RMB 5, The price is very high.
Not only that, the global broadcast content system can be used in conjunction with big data services to effectively push TV terminal clients according to their portraits and achieve personalized customer service. This kind of movie watching experience that allows you to stay awake and still knows your thoughts is heart-warming.
As the core of home entertainment, smart TV not only serves as a viewing function, but also represents the entertainment life. The rich living environment is also built around television. The quality, sound quality and content of the XESS X3 provide a great advantage in the viewing experience. However, as a member of the smart TV, how does the X3 perform?
Applications are one of the determinants of whether smart TVs are good or not. X3 has high-quality content and strong application capabilities, including games, education, shopping, and karaoke.
IHS data and forecast for the first quarter show that large screens have increasingly become the mainstream of global consumption. Since 2014, TVs with a size of 55° and above have been increasing each year. The share of the 55-59 segment in 2014 is less than 10%. By 2021, the IHS forecast will increase to 20.1%. 75-79 size segments are replicating this trend, and 80-inch and above size segments are clearly starting to force.
To say that big screen TVs are the most addictive in addition to watching movies, the answer must be a game. Especially for the younger generation, watching play games at home has become the habit of many young people. The game has become an indispensable element, which is an indispensable part of life and entertainment.
XESS X3 game content is very rich, there are regular racing, chess and cards, puzzles, etc., more eye-catching is actually there are somatosensory games. (X3's RC801 series remote control has somatosensory function)
There are even dancing games with exquisite images. The characters in the girls all have very good shapes but they need to be equipped with a dance mat. If you have a chance, it is worth trying.
In addition to the more common game content, the X3 must feature somatosensory games. Somatosensory games are popular in European and American countries and are introduced into Asia and Europe. The user can hold the somatosensory remote controller and control the movement of the character in the game through his own body movements, so that the player can "full-body" into the game and enjoy a new experience of somatosensory interaction.
Somatosensory games are loved by a wide range of users. Apart from entertainment, they are also an essential tool for interaction among family members. When they are free, they can spend time with their own partners or children and the elderly, exercise their minds, exercise and enhance communication. Presumably everyone is very curious, what about the X3's somatosensory game? The reviewers made some attempts.
The video is a kind of shooting game, picking up the ball, lifting it up, shooting it, and through the video, we can feel the flow of this action. In addition to the quality of the game itself, it also thanks to the X3's new generation of MS838A machine. The core, equipped with 34 cores, 2GB of memory, is upgraded on the basis of the 6A828 movement, and is highly efficient and practical.
Although X3 is very good at playing, it is not bad at teaching. As TV is the third screen of computers and mobile phones, education has become an important part of this third screen in addition to entertainment. X3's educational content is very rich, with children, primary school, junior high school, high school ages of different ages of teaching materials, but also like the animation paradise, the college entrance examination countdown to mention classes, all the school class and other after-school counseling.
In many families nowadays, parents and their elders often cannot help children with extra-curricular education because of problems such as work, and TV education can not only allow children to perform in a relaxed atmosphere. The big screen is more real and the content is also rich and interesting. Reading knowledge while infusing knowledge.
TV can also be shopping? Yes XESS X3 also has a shopping mall, online shopping no longer stare at the small screen, big screen shopping is not only clear classification of goods, if you are interested can also directly watch the ads, see the effect, simple and convenient, and discount Much more.
Enjoyable and clear enjoyment, rich colors, and powerful ecological HDR have given this new product X3 sufficient connotation. Today, in the upgrading of industrial structure, the high end is not only reflected in the comprehensive picture quality, but simple and avant-garde, and full of scientific and technological sense. The appearance is another heavyweight plus item.
Today's TV experience is getting better and better, satisfying the people's pursuit of content and quality, and adding a pleasing appearance to the “experiential packageâ€. For a family, TV is not only inward but also Outward, everyone wants a guest to appreciate a sentence when they come to visit.
The XESS X3 can be a very tasteful TV. It is designed for simplicity and modern comfort. For users with a fast-paced lifestyle, a simple and comfortable style must be the best choice. The simple style pays more attention to the function and space organization, and it is also very wild for many younger home layouts.
The simple style of the design is bound to pursue the ultimate thin, it is understood that this TV in the "0.1mm structure have paid a huge investment in technology and technology", so that the overall thickness of the body than the previous generation of products, a full 60% weight loss , And do not affect the picture quality, popular frameless design and slim body to create a model of technological aesthetics.
The external expansion sound is a bold design of this TV. Most of the sounds are on the back of the TV and hidden inside the body. However, the X3 runs counter to this, but it still keeps the sound space as much as possible. The forward setting of the six pronunciation units also ensures that the sound is not reflected in the transmission process and can be directed into the ear, and that the experience of sound quality will also rise to a higher level.
Simplicity is not only positive, but the same is true for the backplane. The backboard with the "Smart cube" back storage design can effectively organize messy cables and numerous interfaces, and there is no need to worry about having a "tail crane" behind you.
There is a groove in the lower part of the backboard that almost crosses the backplane. It is used to organize the wire. Place the power supply, network cable and other kinds of wire here. Then use the cable management magic on the appropriate slot according to the position of the socket. Stickers (supplied), easy to solve the wire problem.
In the interface position of the backplane, there is a USB2.0 interface, a USB3.0 interface, three HDMI interfaces, antenna input, AV input, digital / analog audio output, etc., to meet the needs of most families, and unlike some TV, its interface is on the edge of the backboard, very convenient for everyday use.
The X3 mermaid's base is made of high-density alloy material. The tough rigidity not only ensures the stability of the TV structure, but also the light gold background color perfectly matches the cold black tone of the TV.
X3's RC801 series remote controller is as full of sincerity as TV. It is made of aluminum alloy material. It is moderate in size, very comfortable to hold in the hand, and the number of buttons is relatively small, but each button is very practical, such as voice Input, synchronous cinema, signal source switching, etc., can be reached with a single key.
Looking at the complete body, the XESS X3's face value is still very high, deep black, with a light gold frame base, smooth and non-redundant backplane, simple and luxurious, reflecting the ultimate charm of modern technology, Can be described as full of ingenuity.
TCL XESS X3 not only has high face value, but also uses quantum dot material as one of the future panels. The quality of the picture is clear, and the color is bright. It combines the whole ecological HDR, brightness, resolution, color gamut, gray scale and other indicators. Reaching a high level, especially with Hollywood-based Dolby Vision, is even more icing on the cake.
In addition to the full force of picture quality, the company will create a complete home entertainment space, combine the international audio brand Harman Caton, and DTS sound processing technology to finally complete the double experience of audition.
The full sensory experience also needs rich content to add to the icing on the cake. Tencent's videos and global broadcasts strike together. The millions of hours of genuine resources and the latest cinema movies are all in hand.
Content-rich applications, experience games to let the family move together; large-screen education allows children to learn in joy; TV shopping to watch convenient, big screen peace of mind. Not only that, it also has a variety of interactive applications, people and machines, people and people are not far away.
As a high-end TV product, the X3 gives people a very good experience, whether it's quality, sound quality, content, entertainment, life, interaction, etc. The core concept of user experience is that this TV performs very well. For all types of high-end user groups.
In the first half of the year, TCL’s largest mega-promotion event will present consumers with more affordable QD TV products including X3 during the upcoming May holiday. By then, consumers in Suning, Gome, Wuxing Electric, RT-Mart and other online and offline channels can purchase new products. Consumers who plan to redeploy in the near future should pay attention as soon as possible and seize the opportunity to take the lead.
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