According to data from Trendforce, in the first quarter of 2017, Samsung surpassed Apple to once again dominate the smartphone market share. Interestingly, Samsung's S8 has not been released in the first quarter. However, most of Samsung's achievements come from the contribution of low-end devices. “Samsung’s high-end smart phone sales are lower than expected because consumer confidence in the brand has not been restored (Note 7 incident.) However, Samsung performed well in the low-end and mid-range markets. The handset guarantees Samsung’s shipments and contributes significantly to Samsung’s overall smartphone production.â€
Trenforce also expects that Samsung and other Android handset makers will experience a downward trend in sales in the coming second quarter as consumers are waiting for the upcoming iPhone 8.
"The major brands like Samsung, LG and Huawei have all started to sell this year's flagship phones, but after entering the second quarter, market demand will remain relatively low as consumers are holding their money and watching the 10th anniversary of the rumored iPhone. Before the half year comes, smart phone sales will be very flat."
In other words, this will also significantly affect Samsung's latest flagship Galaxy S8 sales.
"Samsung also released this year's flagship device, the Galaxy S8, in the second quarter. However, the sales of the phone will be significantly affected by the next-generation iPhone."
Although Apple’s market share also dropped from 20.3% in the fourth quarter of 2016 to 16.9% in the first quarter of this year, Trendforce said (RED) iPhone helped slow down the downward trend.
"Apple released the (RED) iPhone 7/7 Plus in the first quarter of this year, which can be considered as a sequel to last year's Black Edition. The color strategy seems to have worked and helped Apple gain a certain market share."
As Apple plans to release a new model in the third quarter, it is expected that the iPhone will experience a normal quarterly decline in the second quarter of this year.
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