In recent years, the domestic home appliance channel industry has undergone tremendous changes, and the era of the big home appliance chain is gone. The most obvious change is the explosion of online channels.
The share of the e-commerce market has been increasing year by year in the past few years. In 2012, the e-commerce share of the entire home appliance market accounted for only 6%. By the first half of 2017, the share of the home appliance e-commerce has expanded to a quarter of the overall market. Channels are the top priority for home appliance companies. Small home appliances are more popular with e-commerce due to their small size and low unit price, especially new-type small home appliances such as blenders, vacuum cleaners, electric coffee makers, and bread machines. E-commerce channel sales The proportion is more than 70%.
Taking the vacuum cleaner industry as an example, as of October 2017, the sales of e-commerce for puppy vacuum cleaners increased by more than 50% year-on-year, and driven by this, the annual sales growth rate even reached 75.2% year-on-year. The emergence of wireless vacuum cleaners has promoted the change of users' cleaning methods. On the surface, it is just that the wires are from there to nothing, but behind them is a new cleaning concept.
According to industry data, compared with traditional vacuum cleaners, wireless vacuum cleaners are more popular with online consumers. In the past two and a half years, the growth rate of e-commerce sales has exceeded 40%. From the user's point of view, more and more people are willing to spend a little time every day for simple cleaning, that is, they can be used after being picked up, which can effectively avoid the accumulation of dust and dust mites, and free up a lot of rest time for the weekend. The advent of wireless vacuum cleaners has brought convenience to life. From a product perspective, wireless makes the cleaning range no longer limited. Whether it is a bedroom, kitchen, or car, as long as there is a dusty place, it can be easily solved with a wireless vacuum cleaner. It is worth mentioning that to meet different cleaning environments, The wireless vacuum cleaner is also equipped with a brush head that can cope with a variety of complex environments, a lithium battery with super endurance, a high-speed motor that provides large suction power, etc. It can be said that under the premise of convenient use, it is no less than the traditional wired vacuum cleaner, which is also wireless The reason why the product is soaring all the way.
As of this year's Double 11 event, it is not difficult to find that wireless appliance cleaners are the dominant venue for small appliances on various platforms. It is believed that the sales of wireless cleaners will increase significantly compared to 2016. What is different from last year is that the wireless mite removal instrument, which belongs to the wireless vacuum cleaner market segment, has sprung up, giving female users a new understanding of mite removal.
The reporter immediately chose a product to investigate, and found that a lot of mites accumulate in the beds we live every day. Citing the most frequent words in user reviews is "If you don't smoke, I don't know, my bed is so dirty", white flocs , Entangled hair and floating dust, although the mites are invisible to the naked eye, these dirty things are indeed surprising.
Technology has changed lives, online channels have become mainstream, and under the general environment of offline transformation, we can make better products in order to gain a foothold in the industry. We must always believe that no matter how good marketing methods are, we ca n’t compare to talking products. What kind of products will be born in 2018, we might as well wait and see.
Guangzhou Chengwen Photoelectric Technology co.,ltd , https://www.cwstagelight.com