"Take a small goal tentatively. In the field of smart video, we will achieve the third place in the world in two to three years."
Recently, Peng Xiaodong, director of Huawei's EBG China cloud communication solution sales department, was interviewed by A&S and asked if Huawei's ambition in the field of smart video is "the world's first", he said. (Note: According to statistics, the top three global security monitoring are Hikvision, Bosch, and Dahua)
Peng Xiaodong said that 2018 is the first year of development for Huawei security. In the field of smart video, Huawei will continue to invest. Before the end of this year, Huawei will release nearly 100 cameras for the mainstream market. In the future, we hope that Huawei's brand, concept and technology can be widely accepted in the security circle.
Just as the industry believes that Huawei’s sword is ranked third in Dahua, Yin Jun, president of Dahua’s Advanced Technology Research Institute, responded to Lei Feng’s network: Today’s security market capacity continues to expand, and it has risen to urban-level management applications and intelligent Internet of Things. . In the future, companies with certain accumulations in technology and market will gain greater market share.
In this regard, he also believes that "Dahua will only go faster and faster on this channel. Dahua will use its market share and performance growth to prove its promising innovation and growth. From the third to the second, It is also the goal of Dahua’s current efforts, and believes that time can give the most powerful proof in the future."
According to the latest global security revenue data last year, Dahua shares jumped from 4th in 2016 to 3rd in 2017, with a revenue of 2 billion US dollars, which is more than 100 million US dollars compared with the second Bosch. .
Then the reporter asked, does that mean that the future global security market will be Haikang, Dahua, Huawei lined up, Yin Jun said that this needs to see how fast Huawei develops.
Huawei's small goalHuawei, who has been cultivating security for six years, really has the strength of the third place in global video surveillance within three years?
"Have".
For this "small goal" of Huawei, Professor Zhu Mingchu, a senior security expert, gave his opinion very positively. In addition to Professor Zhu Mingchu, many security industry people also give similar views.
Wisdom Eye CTO Wang Dong told Lei Feng. Huawei has close ties with telecom operators. For the construction of safe cities and smart cities, Huawei has many natural advantages, mainly reflected in three points:
Based on Huawei's operators, terminals, and enterprise services, Huawei will have a good grasp of customer relationships and customer needs for security-related To G;
At present, Huawei's relevant channels should be relatively smooth, and the marketing level is relatively large, and there is no disadvantage;
At present, Huawei HiSilicon has a core control position in the smart front-end camera, and has a natural advantage in supporting its own products and supply costs. In addition, Huawei's own servers also have natural cost and customization advantages.
In Wang Dong's view, security is just one of Huawei's many businesses. Huawei's "small goal" is not difficult to achieve, and its strategic positioning determines how deep and how far its security business can go.
Jin Zhaolong, general manager of Suzhou Keda Intelligent Business Unit, agrees with Wang Dong. "In terms of the current situation, Huawei definitely has this strength. Whether it can reach the top (the third in the world) depends on whether it focuses on security."
Jin Zhaolong pointed out that the market for smart cities is very huge. Although everyone has a lot of propaganda, the landing has just begun, and the starting lines of the players in the track are actually almost the same. Among the core market components of smart cities, Huawei has a natural advantage. In terms of the integration of mobile and IoT data, Huawei's layout in mobile wireless operators and future 5G industrialization is taboo; the most worth mentioning The Huawei's horizontal integration capability and ecological environment cultivation ability are very strong, and many security manufacturers can't match it.
Everything has dialectical existence.
Senior technical experts who have worked for Dahua and Huawei respectively told Lei Feng. "Huawei wants to be among the top three in the world for three years, it is impossible!"
"In contrast to Dahua's shares, Huawei is more dominant in terms of technology, and its talent pool is more adequate. On the industry level, Dahua has been defending security for many years, and customer accumulation and understanding of security business are in place. Products and services are more able to meet customer needs, especially in the past year or so, Dahua has begun to work on the overall solution.
At present, the most profitable part of the security industry is still the front-end equipment. From lens to optical to ISP to algorithm integration, Huawei's accumulation is weak, and this is precisely the advantage of the old security giants."
"Intruder" HuaweiAlthough Huawei has a long period of stagnation in the security industry, as early as 2012, there are related voices spreading in the industry, but it has been loud and rainy.
Looking back on the past, Huawei security has been tepid in the industry, the main problem can be summarized into three points:
Insufficient investment in the security industry in the early stage, which made it impossible to really settle down to understand the industry. Therefore, there are blind spots in the understanding of customers in many industries, such as customer needs in the segmentation field;
As far as product richness is concerned, the gap between Huawei and traditional security companies is still large;
Huawei does not have the advantage of supply chain. Some of the devices related to traditional video images, such as lenses, have insufficient supply capabilities, and there is not enough accumulation in electromechanical control.
From the recent series of actions of Huawei, the security of this piece of meat, Huawei has decided.
Recently, at the 2018 series of activities of Huawei China ICT Ecology, Huawei released the new concept of “software-defined†security and Huawei's new generation of intelligent cameras, including IPC6681-Z20 4K ultra-high-definition star-level infrared smart dome, IPC6285-VWZ- LPR 4K ultra-high-definition star-level integrated micro-mount camera, M2221-FL (8-32mm) 2 million super star face capture soft-light camera;
In addition, Huawei also produces high-definition decoders, video cloud nodes, video content management platforms and other products, which can provide end-to-end video surveillance services for security customers.
At the same time, as the needs of users and the changes in the scene, when a giant has absolute voice in the market, in order to build a higher barrier to entry, the extension of upstream and downstream is essential.
From the market action in the past year, we can see that Huawei, as the leader of security IT, is consciously building its own security ecosystem.
After the activities of the ISV cooperation and exchange meeting of the public security industry at the beginning of last year and the China Eco-Partners Conference in August, Huawei announced in September that its own grand feast, the Huawei All-Joint Conference, announced its cooperation with Eastern Net and Multidimensional. Tongxiang, Gaoxingxing, Huazun Technology, Shangtang Technology, Yihualu, Essa Data, Yitu Technology, Zhongsheng Yihua, established the China Pingan City Video Cloud Partner Open Alliance.
For the addition of Huawei security, Cheng Hao, the founding partner of Yuanwang Capital, which is well-known in the security industry, is all natural. First, Huawei has 2B/2G (enterprise/government-oriented) genes; secondly, security has synergy with Huawei's cloud strategy. (Huawei public cloud entered the board later, and Alibaba Cloud has a big gap; the private cloud market is the main force, and video is a very large private cloud). As for whether it can achieve the third place in the world within three years, in the short term, this is a "ambitious" goal.
If security is a business that Huawei must win, then in the security circle where Haikang and Dahua double giants occupy absolute leadership, what is the "power" of Huawei to set this goal?
Many industry insiders analyzed the Lei Feng network. Huawei is undoubtedly important for the security industry. Without the underlying platform built by Huawei's HiSilicon, China's security monitoring vendors may face a very chaotic situation, various technical support and product interaction. And standardization.
In addition, from the perspective of system openness, the systems of traditional security companies such as Haikang, Dahua and Yushi are relatively closed. These camera manufacturers combine hardware and software, and the data output by the camera has its own format, which is incompatible with the data of other manufacturers, and only their respective systems can recognize and read. If the public security department wants to call their data, they will charge the public security department separately, and Party A is not happy.
Furthermore, for the construction of video clouds, it has always been a chimney, and the infrastructure between the various departments is independent of each other, and the data of the police types and the video data between the regions cannot be shared. Based on this, many Party A are currently considering how to avoid duplication of basic construction. Therefore, most projects are unified, unified, and unified operations in the city. This allows data resources to be shared and computing resources to maximize utilization.
In this case, the public security department does not want to be subject to a certain manufacturer. In contrast, Huawei's open cloud platform advantage is reflected in Huawei's Openstack open architecture, which allows any camera data to be transmitted for unified analysis.
Taking Wuxi Xueliang Project as an example, Wuxi City is the first demonstration city of Xueliang Project in China (the first batch has 48 projects). In terms of construction, the project won the bid by Haikang, but at the same time, due to the comprehensive consideration of the project leader of Wuxi City, Huawei security monitoring cloud is favored. Therefore, the video cloud platform of the entire Wuxi Snow Project is provided by Huawei, and the camera is provided by Haikang.
From this point of view, the profits of traditional security vendors such as Dahua and Haikang are around the camera. After collecting the data, they need to transmit data, store data, and then use the data to do some post-services. Therefore, from the business extension of traditional security vendors. Said, want to provide customers with a package of solutions, cloud platform is an important support for follow-up services.
Traditional security vendors such as Haikang and Dahua have good reputation and good post-operation and maintenance capabilities in front-end security hardware devices based on cameras, but they are built on the bottom of cloud platforms, massive data processing, and high-performance computing. There is still a lack of capacity. Huawei has obvious advantages in the construction of cloud platforms and high-performance computing and data processing.
The security surveillance video cloud field is a market segment that Huawei will not let go. It is a market segment that Huawei has seen, done, and has few competitors. At present, the security monitoring cloud has been mentioned in the company's secondary department ( The company has four first-level departments, which are aimed at operators, enterprises, consumers and cloud customers. Huawei's internal department ranks about 5-6, and the secondary department is a more important department.
It is worth noting that the shortcomings of ground forces that have been criticized by Huawei have been strengthened this year. Take Wuxi as an example. Huawei has two teams in Wuxi for 17 years and will increase to 13 in 18 years. At the same time, Huawei's security performance in Wuxi increased by more than 113% in 2017.
Strengthening barriersMost of China's security giants were founded in the early 21st century. At that time, China experienced more than 20 years of baptism in reform and opening up, and there is a need for a safer way to safeguard the security of the country.
For the industry, that is the golden period of the development of the security industry, foreign companies began to retreat, the major security manufacturers in the market call, the wind and move, quickly share a piece of food. Haikang Dahua grew up in this environment and began to accumulate users at this stage.
The story after that is that they attacked the city all the way. In the era of analog to digital, they fought a price war, quickly circled the land, and continued to eat small fish, standing at the top of the world security pyramid.
After a few years of the most comfortable days, an industry insider analyzed Lei Feng. It has always been that the security industry is doing GR (government relations) business, and deep customization based on customer demand has failed to establish. With its own technical barriers, it is difficult to make breakthroughs in technology leadership and forward-looking.
Therefore, Huawei's invasion is a breeze – as long as the needs of both the supply and demand are mastered, and then with its own strong GR, innovation, and technical capabilities, the channel can be accumulated in a short period of time.
At the moment, for the traditional security vendors, the more pressing situation is that their main business is facing Huawei's invasion. Dahua and Haikang must find ways to consolidate the city and seek better differentiated competitiveness, product planning and strategic direction.
Whether this "small goal" of Huawei can be achieved. Perhaps, for the traditional security industry, the wolf is really coming.
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