According to Voice of China’s “Yangguang News†report, just over a year ago, those e-books that advertised on television all day seemed to have disappeared. Not only is television advertising invisible, but in many stores' electronic goods windows, the booths for selling e-books have almost disappeared. What is the reason that makes the once popular e-book market become today's depression? Let's connect with Voice of China reporter Zhang Mian cotton:
Moderator: According to what you have learned, what kind of attitude do dealers have towards the coldness of today's e-book market?
Reporter: An e-book distributor stated that last year's e-book speculation was a matter of artificial speculation. In fact, market demand has not been inspired and changed. However, tablet PCs represented by the Apple iPad are more diversified for some needs. The attractiveness of consumers has digested the potential market for most e-books. In particular, the iPad's price cuts have caused the current e-book market to basically stall. As a result, many e-book makers stopped the production of e-books since the fourth quarter of last year. Gradually exit the market.
From another perspective, in addition to the increasing number of domestic cottage brands, Apple iPad suddenly swept the domestic tablet PC's share of nearly 80% within a year, it should be said that in advance digest the potential market of domestic tablet computers and e-books, and smoothly It took over the domestic e-book gift market, which also caused the bubble-filled domestic e-book market to start crashing. Liu Yingjian, chairman of Hanwang Technology, once said that if the e-books are sold in the traditional way, the end market should be greatly impacted, and the latest data released by Analysys International also shows that although the domestic e-book market sales volume in the fourth quarter of last year It broke through 300,000 units to 317,800 units, but sales in the first quarter of this year fell to 303,200 units, representing a negative growth of 4.28% for the first time.
Moderator: How do experts view the current development of the e-book market?
Reporter: Analyst Analyst pointed out that although the market price of e-books has decreased, the price advantage compared to tablet PCs and other products is not obvious. In addition, domestic users have not changed their reading demand and payment habits. The e-book terminal has a low profit margin, and the market has lost the opportunity and value of the entry. The EDO related person in charge of the e-book market has recently expressed a sense of confusion and wait-and-see attitude.
The head of EDO is even less optimistic that although the global e-book market may increase from 12 million units last year to 25 million units this year, the domestic e-book market will be maintained at the maximum level of 1 million units last year. Most of the domestic e-book manufacturers basically have no room for survival.
Moderator: According to what you have learned, what kind of attitude do dealers have towards the coldness of today's e-book market?
Reporter: An e-book distributor stated that last year's e-book speculation was a matter of artificial speculation. In fact, market demand has not been inspired and changed. However, tablet PCs represented by the Apple iPad are more diversified for some needs. The attractiveness of consumers has digested the potential market for most e-books. In particular, the iPad's price cuts have caused the current e-book market to basically stall. As a result, many e-book makers stopped the production of e-books since the fourth quarter of last year. Gradually exit the market.
From another perspective, in addition to the increasing number of domestic cottage brands, Apple iPad suddenly swept the domestic tablet PC's share of nearly 80% within a year, it should be said that in advance digest the potential market of domestic tablet computers and e-books, and smoothly It took over the domestic e-book gift market, which also caused the bubble-filled domestic e-book market to start crashing. Liu Yingjian, chairman of Hanwang Technology, once said that if the e-books are sold in the traditional way, the end market should be greatly impacted, and the latest data released by Analysys International also shows that although the domestic e-book market sales volume in the fourth quarter of last year It broke through 300,000 units to 317,800 units, but sales in the first quarter of this year fell to 303,200 units, representing a negative growth of 4.28% for the first time.
Moderator: How do experts view the current development of the e-book market?
Reporter: Analyst Analyst pointed out that although the market price of e-books has decreased, the price advantage compared to tablet PCs and other products is not obvious. In addition, domestic users have not changed their reading demand and payment habits. The e-book terminal has a low profit margin, and the market has lost the opportunity and value of the entry. The EDO related person in charge of the e-book market has recently expressed a sense of confusion and wait-and-see attitude.
The head of EDO is even less optimistic that although the global e-book market may increase from 12 million units last year to 25 million units this year, the domestic e-book market will be maintained at the maximum level of 1 million units last year. Most of the domestic e-book manufacturers basically have no room for survival.
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