Three major operators in the domestic 3G mobile phone market have become more competitive

When the industry is still concerned about the iPhone 4's fight for war, China Unicom apparently did not "hang a tree to hang", has worked with the former mobile phone giant Nokia to cultivate high-end 3G mobile phone market. Competitors China Telecom and China Mobile are also active and they are starting to tap their own advantages. In the future, the competition in the domestic 3G market will become more intense.

Unicom continues to develop high-end market

The high-end 3G mobile phone market has always been the focus of China Unicom. Apart from the “fat” of iPhone 4, China Unicom will also look to Nokia’s new mobile phone C7.

After China Unicom announced the launch of the new deal for the iPhone contract plan, its new agreement for the iPhone contract will be released to users. According to the new user agreement, it clearly states that Unicom's 3G iPhone contract plan is a bundled product of the communication service and the mobile phone. The user must use the USIM card and the number in combination with the iPhone, otherwise it cannot enjoy Unicom terminal subsidy.

It is reported that the new version of the agreement is called “China Unicom's 3G iPhone Contract Plan Business Agreement” and is a supplemental agreement to the “China Unicom Mobile Services Customer Access Service Agreement”. The difference between the new iPhone contract plan policy and the previous one is the increase in the number card, pre-stored calls and iPhone terminal binding. China Unicom related persons explained that during the signing of the agreement in the network, if the user's card is separated, the iPhone and the corresponding SIM card and number are not bundled, Unicom will have the right to cancel the preferential policies for the customer, ie the number of the handset is shut down, and the mobile phone locking.

China Telecom Completely Deploys the Market

Compared to China Unicom only made a fuss about high-end areas, China Telecom is making a full-scale deployment. After launching several high-end mobile phone packages including the Samsung I909 and HTC T9199, China Telecom Beijing (hereinafter referred to as “Beijing Telecom”) announced that it has launched a ZTE R750 mobile phone package for users with mid-range spending power. Mobile phone package 2280 yuan, including dual-network dual standby phone ZTE R750 mobile phone, while giving away 2280 yuan calls.

Beijing Telecom said that the ZTE R750 100% phone bill to be returned to the mobile phone package policy, the price of 2208 yuan mobile phone package, including dual-network dual standby mobile phone ZTE R750 mobile phone, a total of 2280 yuan free calls. This 2280 yuan free credit will be credited to the account every month. There is no limit on the minimum monthly consumption. You can enjoy the free gift if you choose a special package. The amount of the promotional credit is based on the user's usage in the previous month, and is deducted from the previous month's consumption in the proportion of 40%. The entire call can be consumed within 36 months.

According to the analysis of market research institutions, at present, China is in the early stage of 3G popularization, and the attention of 3G mobile phone users has been rising. It is the type of mobile phone with the largest increase in all types of mobile phones. At the same time, fashion crowds and high-end consumer groups are the pioneers in using 3G. This has resulted in high-end mobile phones and thousands of 3G mobile phones being sold on the market, but not many mid-range 3G mobile phones. Prior to this, Beijing Telecom launched a Huawei C8600 mid-range mobile phone package at the end of September and was welcomed by the market. This time, Beijing Telecom’s ZTE R750 mobile phone package, once again launched, is targeting the mid-range market crowd.

China Mobile Increases TD Bidding

Recently, China Mobile issued 6 million TD mobile phone tender results, and 12 TD mobile phones with CMMB mobile TV function were selected from 7 mobile phone manufacturers in China, and all foreign mobile phone manufacturers were eliminated. This indicates that China Mobile has made another step in improving the entire TD industry chain.

It is reported that Huawei has released six thousand yuan price of CMMB mobile phone products, including the use of 2.8 inches capacitive screen T2251 +, full keyboard T2311 and straight CMMB mobile phone T5211 and other products. With entry-level pricing and full-form products, TD-SCDMA mobile phones with built-in CMMB mobile TV capabilities have finally become "toys" that everyone can afford.

At present, the utilization rate of China Mobile's 3G network is still less than 10%, which is mainly due to the lack of popularization of terminals. With the acquisition of 6 million TD-SCDMA terminals completed, Bian Yannan, deputy general manager of China Mobile's planning department, said that it will be fully put into the market in 2011. By then, China Mobile hopes to increase the utilization rate of the network to 20%.