TV prices are rising Why are OLED TVs cutting prices?

From the second half of last year, prices have become the main theme of the TV industry, especially for the low-cost Internet TV, but recently saw OLED TV prices, the pioneer of domestic OLED TV, Skyworth announced a price cut of 3,000 yuan for a 55-inch 4K OLED TV , directly from the 13,999 yuan fell to 10,999 yuan, and high-end LCD TV prices are getting closer and even cheaper.
OLED TVs are not affected by the price increase of LCD panels. The price increase of LCD TVs is mainly affected by the increase in prices of raw materials in the upper reaches, among which the proportion of panels occupies a very large proportion. It is reported that the increase in LCD panels is generally 15%, and other component materials such as copper, Prices of aluminum and other products also continue to rise.
For OLED TVs, the impact of this round of television price increases is not significant because both are completely different display technologies.
As can be seen from the above figure, the TFT-LCD emits light through the backlight unit (Backlight unit), turns on and off through the liquid crystal control, and then displays different colors through different RGB color filters, and the OLED uses organic light. Material, it has self-luminous properties, so no backlight is needed.
As a whole new generation of display technology, OLED TV is currently in the stage of rapid popularization, and panel prices are continuously declining.
OLED TVs are rapidly becoming popular OELD TVs have a series of features that are superior to traditional LCD TVs in terms of self-luminescence, high contrast, fast response, wide viewing angles, and of course, there are also deficiencies. The most embarrassing ones in previous years are low yields and afterimages. And the problem of life expectancy, but as the process progresses, these defects have been improved.
At present, the yield of OLED panels has reached a level close to that of LCDs, and the rate of large-size OLED products has reached more than 80%, laying a foundation for its rapid popularity.
For the OLED panel “ghosting” problem, it is also solved by improving the image quality improvement algorithm and improving the component characteristics. It is said that it is possible to watch 10,000 hours and there will be no image sticking phenomenon.
As for the service life, the current life span of OLED products manufactured by LGD can already be guaranteed to be 50,000 hours or more. This means that if you watch 8 hours a day, you can use it for 17 years, far exceeding the normal use cycle of a TV.
In addition, the OLED camp is growing. BOEs of the upper reaches of the domestic market, BOE and Huaxing Optoelectronics have invested heavily in OLED production lines and increased investment in OLED panels. In November, Skyworth brought China's first self-developed OLED TV. In the era of core-less screen, in addition, at the beginning of the CES, Sony also introduced new OLED TVs, joined the OLED camp, and clearly regarded OLED as an important direction.
Unfortunately, the current size of OLED TV coverage is still relatively small, mainly 55/65 inches, in the trend of large screen, 65 inches is the mainstream choice, but the 65-inch OLED TV and 55-inch price difference is very large, currently Not in the ranks of price cuts, if the price of a 65-inch OLED TV can be further reduced, it would be even better. â– 

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