On March 27th, the light fashion new student "Golden Fashion brand 2018 set new product launch conference was held in Shanghai Mingshi Street Creative Industry Park. At the meeting, the industry's first set of light fashion appliances was released, bringing a full set of fashionable Home Appliances for young users. Solution: Among them, the commander Weizhen washing machine realized fiber-level cleaning, and passed the lipstick washing activity at the press conference, which confirmed the washing power of the washing machine, fundamentally solved the cleaning problem of stubborn stains, and once again caused users and industry. attention.
Washing lipstick stubborn stains to achieve fiber-grade cleansing
"I just experienced the lipstick on the clothes, I didn't expect the commander Weizheng washing machine to really achieve fiber-level cleanliness." Young and fashionable Miss Li took out the lipsticks of the three brands YSL, TF and Lancome in her bag at the press conference. They painted lip prints on the white shirts. Each lip print became free after washing the washing machine. There is no trace of the film. This not only subverts the traditional cognition of the washing machine, but also proves the leading technical strength of the commander Weizhen washing machine, allowing users to enjoy the ultimate care and care life.
Talking about the background reasons of fiber-grade clean products, the person in charge of the commander said that with the sharp improvement of people's daily life, consumers' demand for home appliances is not from scratch, but from the quality experience. upgrade. The user's requirements for clean washing of the washing machine have also become more demanding. At present, the stains of traditional washing machines in the industry are limited, and many special stains cannot be cleaned in one step, which brings more cleaning problems to users. As a result, the commander Wei Wei washing machine that can clean the fiber was born.
Accurately grasp the needs of users and continuously promote new technologies
It is reported that the washing machine wants to clean the stains on the clothes and needs to coordinate a dozen factors such as water volume, rotation speed and detergent. The washing of all kinds of domestic stains is related to a series of parameters of the washing machine, and the commander Weizheng washing machine accurately grasps these parameters. Taking a lip color printing as an example requires multiple experimental comparisons, and finally the best washing procedure can be formulated. It is necessary to carry out hundreds of thousands of experiments to clean lipsticks of different brands and colors.
“The research process of the commander Weiwei washing machine program is very complicated. We completely treat the same kind of stains such as cream and juice according to the user's use, and we have to deal with it in several situations, that is, dirty and washable, dried and washed, and placed. Washed after three days," the field staff explained. For example, in the case of lip-printing, R&D personnel conducted experiments on more than 150 kinds of stains such as soil stains, lipstick stains, and wine stains. The commander Weiwei washing machine provides users with the best laundry solution for different clothes through different washing programs. It can be said that the commander washing machine through the deep interaction, based on the needs of users continue to carry out subversive innovation, leading the care industry to a higher stage.
It is not difficult to find out that today's home appliance market is changing. The changes in consumer groups and consumer demand are subverting the old consumption thinking of the home appliance market. The pursuit of product quality by users is an unchanging ruler. The commander's washing machine relies on the powerful resources of Haier's top 10 R&D centers, 28 international R&D institutions and more than 300 designers to ensure the leading technical advantages of the products and truly solve the pain points of users. In this regard, the commander washing machine with Haier R & D platform, also innovative one-button knob, cradle soft wash, air wash and other leading technologies, with outstanding performance, let the leading technology hidden under the refined appearance become a precise selling point.
In fact, the birth of the commander Weizhen washing machine is a deep reflection on the pain points of users in the Internet of Things era. It is no longer to treat the product itself in isolation, but to integrate various elements such as products, users and life scenes. New value upgrades. Nowadays, when users buy home appliances, they not only buy the products themselves, but also a life philosophy and a life attitude. The commander's washing machine continues to introduce subversive care products based on user needs and maximizes the shift from supply side to demand side, which leads the washing machine industry to transition to higher value ranges.
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