Unpacking is a compulsory course for many people every day. The first step after buying and buying is naturally dismantling and dismantling. Driven by environmental protection concepts and design techniques, packaging is no longer a “garbage†that is out of the box, and it is increasingly becoming part of the product itself. Protection, aesthetics, and cost control. In the design process, the simpler the package, the more difficult it is to consider. Come and listen today, the story behind the DJI product packaging.
Part of the product
In recent years, the rapid development of e-commerce, "buyer show" to replace the personal experience, has become an important part of shopping. “Unpacking†has become a popular post-purchase ceremony and is inseparable from the rise of the pre-sale system. Instagram Instagram, which specializes in photography and aerial photography, said that out of the box satisfies the user's curiosity: "Many products are not available to everyone so quickly, and some potential users who are watching are unpacking to confirm whether it is worth buying."
As the name suggests, the opening of the product is the outer packaging of the product. Aris, a senior packaging designer in Xinjiang, has more than ten years of experience in packaging design. He said: “The product packaging does make a lot of rubbish for the earth, the consumer buys the product, and the rest It will be discarded. Under such recognition, it is the mission of packaging design to protect products with reasonable packaging cost without over-packaging. There is a non-explanatory standard in the packaging industry, that is, the packaging cost can not exceed the product cost. 10%.
But in the gaze of the lens and fans, major manufacturers began to put more energy into the packaging. The internal and external structure can not be damaged, the design should be exquisite and ingenious, and it is best to become a communication medium to convey the appeal of the brand owner.
“Dajiang’s packaging style tends to be minimalist overall. Although UAVs are more complicated in comparison to mobile phones or electronic products, we do not explain too much on the packaging.†Aris’s design philosophy is "Enough is More".
“Of course, we need environmental protection.†As more and more people care about the environment today, consumers want to live a more environmentally friendly life, and businesses need to “help†them to do so.
One way to be environmentally friendly is to make the material degradable. Raw materials are obtained from nature, shaped and shaped by design and processing. The product is packed in this package, and the product is disposed of after recycling: incineration, incineration, and burial. The so-called green packaging is to reduce the use of raw materials in the process as much as possible, or to minimize the damage to nature when handling it.
A sketch of a “御†Mavic Air packaging design
Under such recognition, paper is a good choice. The advantages are light, flexible, recyclable, and mature. Nowadays, the outer packaging of Dajiang products uses cartons. However, because the paper is generally protective in terms of product protection, the structure is relatively soft and easy to break in the fall, and the vibration may cause the product to scratch or wipe out the powder, so the drone with extremely high precision requirements will also be considered. EPP is used as a support.
EPP is a kind of plastic, light in weight, excellent in seismic performance, oil-resistant and heat-insulating, and is the best in terms of protecting the stability of the product. However, in the face of non-degradable problems, DJI's solution is to make the packaging part of the product, enhance the practicality, which can also achieve the purpose of producing less "garbage".
EPP material protection box
诞生The birth of classic packaging
The Dajiang Elf Phantom 4 released in 2016 has a built-in EPP box, which provides daily protection for the drone from moisture and earthquake. At the time of use, there is also a tarmac for drones in places where gravel roads or magnetic fields are severely disturbed. The way the sunrays handle the surface gives the EPP a sophisticated look and feel, and it also matches the tonality of the product.
After the box appears, the package is no longer a "garbage" that is left idle or discarded, but coexists with the product. This design has also been regarded as a classic, and there have been many followers in the past two years.
In the process of packaging design in DJI, the design of the packaging began synchronously after obtaining the basic information of the product and the basic information such as volume and weight. Compared with the rectangular rule of the mobile phone, the irregularity of the drone, the difficulty of fixing the blade, and the protrusion of the handle on the remote control make the packaging designer a headache. Synchronous design also means that designers face high uncertainty. In the concept design stage, there is often only a prototype of the product, and it is necessary to leave enough space to estimate the shape of the accessory, and it can be revised repeatedly to finalize the draft.
Sketch of a drone carrying case storage plan design
But the positive effect of this difficulty is to give product inspiration, packaging difficulties are also the problems faced by consumers. At the suggestion of the packaging team, Mavic Air made the handles detachable, easy to pack and carry, and it was also a breakthrough in user experience. And its EVA press pack was also praised in the Vlog of Casey Neistat: "This bag is really exquisite, and the logo of Chanel is not too much."
Mavic Air's EVA press protector
Casey is a veteran user of drones. His video clips always have an attractive adventure. They are sincere and unique in the world. They are great creators who use video to tell stories. In the heart of the younger generation in New York, Casey Neistat's Youtube channel is called the "Urban Jungle Survival Bible." In many of his videos, there is a link to Mail Time. With nearly 10 million fans and word of mouth, companies all over the world will send a gift to Casey, hoping to appear in the video. The design of the inner and outer packaging of the product is the medium for him to communicate with the product for the first time.
This time, Casey took the drone to an island flight after unpacking his studio, and the Mavic series did not extend the EPP box because of the product's portable positioning. Light and small in the travel and outdoor experience, users are always willing to take it.
Mavic Air carrying bag design sketch
The daily needs of packaging designers need to focus more on environmentally friendly materials, customer perception and packaging stability, considering mass production and cost. Aris is willing to hear feedback from customers and improve their design. It also expects the special edition design to provide more creative space and surprise users.
When you are looking forward to getting the new drone to open, you may wish to slow down, pay more attention to the packaging in front of you, and feel the painstaking efforts and wisdom of engineers and designers. Which product are you most impressed with about DJI packaging? Let's share it in the message area.
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