OFweek smart home network News: According to Analysys data shows that the potential market size of China's smart home is about 5.8 trillion yuan, a huge space for development. However, industry experts also pointed out that the current smart home market is in the ascendant, the concentration is still low, and there are no leading companies. According to figures from brand consulting organizations, in the smart home market, even the highest-indicating brand, the prompt rate is less than 5%, and there is a lot of cognitive gaps. It can be seen that this market will create more "unsung heroes" or "rising stars" because everyone has the same starting point. Everyone is trying to lay out and try to find the most suitable way in step by step.
According to GFC’s national retail market monitoring and projection data, the overall retail market for China’s technology consumer electronics, especially the online market, will continue to grow in 2017. The total retail market’s sales in 2017 will increase by 7.1% year-on-year, and the online market will increase year-on-year. The growth rate was 15.1%, and the offline market grew by 4.1% year-on-year, of which the overall retail market for home appliances increased by 5.2% year-on-year.
This shows that market channels and product technology evolution have accelerated consumer acceptance of new home technology products. In 2017, consumers are more inclined to choose mid-to-high-end products with a sense of technology. This also acts in the retail market in the opposite direction, requiring the upgrading of products in each segment, and providing more interesting and creative products that are user-centered. Developers increase investment in technology research and development.
Data shows that the output value of smart homes is expected to reach 2 trillion yuan by 2020, and there is still room for smart homes in the country in the next two years. According to the Ovid Consulting report, compared to smart bracelets, watches, and other novelty and fashionable smart hardware products, as smart home appliances just needed in the home improvement market, it is estimated that by 2020, China's domestic output value will reach 1 trillion yuan. The dividends that consumers may bring will drive related companies to increase investment in R&D in the smart home sector to increase their competitiveness.
According to analysts in the industry, in the era of smart Internet, in fact, both the growth of sales data and the high projected output value of smart homes and home appliances are inseparable from the analysis of big data such as user needs, preferences, habits, and so on. On the basis of diversified needs, relying on the core drivers of technological innovation to improve the quality of life and efficiency are the major directions for the future development of smart homes.
Therefore, Internet giants, traditional household appliance companies, and emerging start-up companies should have a deep understanding of the market from the perspective of users, and lay out from different perspectives, such as hardware, technology, and system solutions, to explore clear business models and industry standards, and build standards and systems around them. Ecological camps have enabled smart homes to be rapidly industrialized and scaled.
Thanks to the upgrading of China's consumer market, the upgrading and replacement of smart home products centered on user needs will become the core underlying driver for the development of the smart home appliance market. According to industry sources, in 2017, there will be a large increase in sales of home appliances online and offline, and the integration of innovative technologies will also bring lucrative profits to all platforms, and this year will also be the rapid development of the smart home appliance market. The important year.
Industry Aspect
Smart home has entered a period of rapid development. In the past two years, smart homes have been highly valued by users, attracting a large number of capital investors and technical R&D teams. Driven by the joint efforts of the Internet, traditional home appliance companies and startup companies, smart homes have gone through the concept, exploration and market start-up period and entered its rapid development period.
At this stage, smart homes are still mainly based on residential buildings. Based on the Internet of Things technology, home ecology maps are formed by hardware, software systems, and cloud computing platforms such as smart home appliances, smart furniture, and security control devices, and users are collected and analyzed for user behavior data. Provide personalized life services.
At present, in China's smart home industry ecosystem, different modules such as hardware, software, and technical support have been segmented and segmented by Internet giants and vendors with different advantages. The advantages of enterprises are complementary, and the trend of cross-border cooperation is obvious. With its own industry chain, cloud computing, big data and other advantages, the company has established a smart home ecosystem platform, through the opening of service resources to attract upstream and downstream enterprises in the industrial chain to gather in the platform.
Domestic companies don't have much advantage in hardware devices such as sensors, chips, and materials that are widely believed to promote innovation in smart home products. Huawei and Xiaomi have the right to speak in their own R&D chips; materials, screens, sensors, etc. In the field, Samsung, Yunsheng Group, Antai Technology, Philips and others may innovate in the field of human-computer interaction and flexible screens in the future.
At the same time, machine learning, module identification and other interactive modes make home products more intelligent and networked. This also requires that Wifi, Bluetooth, ZigBee, and other network communication technologies can be universally applied; Baidu, Ali, Lenovo, etc. use their own industry advantages. Big data, cloud computing, speech recognition technology in the industry leader.
Baidu launches a smart home solution with a small family, embeds its own cloud service in home devices, and then becomes a data center, analyzing user behaviors and improving personalized services; Aliyun is also building an ecosystem that aims to make more intelligent. Home manufacturers develop smart products through Alibaba Cloud.
The Internet of Things and artificial intelligence technologies have promoted the systemization of smart homes, and the human-computer interaction model has also evolved toward automatic sensing and feedback. Smart home manufacturers gradually realize the more natural human-computer interaction mode from device control to voice, gesture, and induction through products that pay more attention to user habits, and provide services for elderly, infants, white-collar and other users in multiple scenarios. More comfortable and convenient humane home environment.
Samsung is involved in a wide range of smart home hardware, from televisions, washing machines to vacuum cleaners, etc., all seeking intelligence; in the field of smart kitchens, Fantasy respects people's pursuit of healthy life, launched a farewell hand-washing sink dishwasher, built-in smart menu The intelligent kitchen and bath products such as the high-temperature steamer create a side-to-side interactive kitchen and realize the kitchen world online, opening a chapter of high quality and convenient life for users.
As smart homes evolved from explosive models to systems, system integrators began to take advantage. Haier has promoted its own U-home system platform. Based on this platform, users can realize cross-brand and cross-product interconnection of various household appliances, lighting, and security and other home equipment.
The smart home ecosystem created by traditional home appliances and Internet companies has promoted the development of smart home systems. Users can purchase, install and control smart home products through online platforms such as JD.com, Suning.com, and Tmall.com, Gome.com, Daezhong, Suning, etc., as well as home improvement companies and platforms to achieve safe, healthy, quality, and comfort. , efficient and smart home life.
Viewpoint observation
The consumption growth of high-end smart home appliances has played a crucial role in driving the home appliance market. In the home improvement season every year, home appliance manufacturers and distributors will increase sales efforts to increase sales of color TV sets, refrigerators, and washing machines. In the Ching Ming Festival, the reporter visited various stores in the Beijing area and interviewed the person in charge of the store and the consumers to understand the sales of home appliances and the purchase intention of consumers in the first quarter of 2017.
The reporter interviewed Ms. Wang at the Dazhong Electric Shuangjing store to come to the wedding room appliance. Ms. Wang said that she prefers to choose smart appliances when she purchases home appliances. Her concept of the future home is that equipment and people can get rid of mechanical control, and more through voice. , Gesture interaction, to achieve control of the TV, air conditioning, lighting, temperature and humidity, paintings, etc., to achieve a high quality and efficient life.
Mr. Niu, who purchased at the US-China Xibahe Store, told reporters that he would often pay attention to the smart devices related to the safety and health of the elderly. He hopes to set up a heart-felt care equipment for his home and can achieve remote health monitoring, one-touch alarm service and other functions, so that he can feel at ease to let the elderly at home.
Consumption upgrades have made people more and more diversified and personalized for smart home appliances. One of the shop owners who declined to be named told reporters that in addition to the purifiers in the first quarter of this year, offline color TVs, air conditioners, ice washing and kitchen appliances The sales of Weifang Electronics did not reach expectations, and there was a certain decline in some categories compared with last year. The growth rate of domestic home appliance market slowed down.
In response to this phenomenon, various sales promotion activities have been conducted in various stores and online. In April home improvement season, in addition to offline launch activities, Gome Online Mall launched 4.18 Burning Screen. From April 14th to 18th, there were mobile phone venues to register a draw to win a 2000 yuan coupon, and a home appliance special event was full of 4,000 minus 418 events. Recently, LeTV also officially launched the “Red 414 Ecological E-Commerce Festivalâ€. During the 4.14 period, LeTV's total TV inventory will exceed 750,000 units.
In addition, Suning Tesco also launched the 4.18 Home Appliances 3C Shopping Carnival, which brought together more than 5,000 brands through nearly 4,000 Internet stores. It can be seen that the cooperation between e-commerce companies and brand manufacturers will become an important attempt to improve the consumer experience.
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