In order to further expand the company's business scale in South China and attract elite talents in the industry, Hong Kong Zhenmingli Group Co., Ltd. China South China Operation Center was jointly organized in June 2010 in Gangxia, Futian District, Shenzhen. Building 19, Block A, was officially established, and plans to establish a subsidiary company Yinyu Lighting Shenzhen Branch in the future to absorb superior resources and co-ordinate the entire South China market.
Entering Shenzhen to expand its influence
Zhennanli Group Co., Ltd. South China Operation Center will be responsible for the market development and daily operation management of the entire South China region of the group company, recruiting more LED industry technical talents and business elites to join, which marks the true Mingli Group's market in China. As well as the strategic importance of the South China market, as well as the joint superior resources, it provides a more direct and professional service strategy for the South China market.
Zhenmingli Group has always been mainly engaged in the export market. Its reputation can be said to be resounding overseas. With its excellent product quality and high cost performance, it has become a high-profile reputation in foreign markets in Europe and America. In recent years, Zhenmingli Group has gradually increased the speed of domestic market expansion, implemented the strategic thinking of parallel development of international and domestic markets, and achieved good development achievements. At present, Zhenmingli Group has opened 27 offices in China, forming a relatively complete sales and service network in the four regions of South China, East China, Northwest China and Northeast China. The performance is expected to reach RMB 500-600 million, and it will account for the business volume. The goal of the group company's total business volume of 25% is moving forward. The establishment of the South China Operation Center is one of the important plans for the Group's strategic implementation. It won the bridgehead of the domestic LED industry in Shenzhen, the largest LED industry base, attracting more elites from the industry to create brilliance and continuing the Zhenmingli Group's domestic Good brand reputation.
Shenzhen City, Guangdong Province is the largest LED industry base in the country. The number of LED industry enterprises and the output value of products occupy half of the country. It is an important production base and trade center of LED in China. At present, Shenzhen has basically formed a relatively complete LED upstream and downstream industrial chain and supporting capabilities, and the development foundation is good. In terms of the number of enterprises, there are more than 1,000 LED lighting companies in Shenzhen, accounting for about 50% of the national semiconductor lighting companies. Shenzhen and its surrounding areas have formed the largest domestic electronic information industry supporting market, showing a strong industrial supporting advantage. 90% of the necessary parts and materials for LED product manufacturing can achieve local procurement and peripheral procurement. At the same time, Shenzhen is one of the earliest establishments of “National Semiconductor Lighting Engineering Industrialization Baseâ€. It has very rich LED industry talents and LED packaging and application technology at the domestic advanced level. It is a demonstration base for China's LED industry technology innovation and an important LED. Product development and production base.
Building a large LED showroom to showcase future life
At the same time as the South China Operation Center in China was established, a large LED exhibition hall was jointly launched in Shenzhen Union Square and Shuisong Building, and officially entered the design and construction stage. The design of the LED showroom is more than 2,000 square meters, showing all the customers and designers the company's LED products and various production and life situation lighting displays.
As a fourth-generation light source product, LED has more than 50%-80% energy saving and energy saving compared with traditional lamps such as incandescent fluorescent lamps, environmental protection and mercury-free, 100,000 hours long life, small size and easy design, low maintenance cost and rich colors. Today, advocating a low-carbon economy around the world is the best choice to replace traditional lighting fixtures. However, due to the fact that market propaganda needs to be strengthened and the unit price of products is high, the one-time investment is too large. The general public still has doubts about LED products, and the LED market is still developing. Therefore, in the layout of South China, Zhenmingli Group copied the exhibition mode of the group company in Heshan, and carefully built the LED lighting application showroom to promote the popularization of LED lighting products.
LED Lighting Application Showroom in Union Square, mainly for ordinary customers and DIY customers, showcases various production and living lighting scenarios and the company's eight major series of LED products in 2010, including LED bulb series, T5, T8 LED tube series, LED Panel light series, LED ceiling light, LED track light, LED downlight series (the latest model), LED flexible neon series and AC LED patch light strip (the latest model). At that time, these bright and bright LED lighting products with no light ring will be displayed in the exhibition hall of Shenzhen Union Square, combined with a variety of lighting scenarios, to show the charm of LED lighting, the true strength of the world.
The LED lighting showroom at the Shuisong Building will be designed primarily for architects and lighting designers, with a professional vision of architects and lighting designers to create a professional “light experience center†for lighting designers in a wide range of lighting fixtures. There is an intuitive optical and aesthetic experience outside the model data.
Finally, I wish the Ming Mingli Group and China's regional performance will rise steadily, and climb the new business peak to create a more brilliant future!
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