At the 2008 Macworld conference, Apple founder Jobs took the world's first Macbook Air (MBA) from the brown paper bag to alarm the global computer users, and announced the birth of the legend. The MBA is listed on the 10th anniversary of this year. It is said that Apple will launch a new low-priced version of Air notebook in the second quarter of the year. It is expected to set off a new wave of ultra-thin notebooks. Acer and ASUS will take over.
In recent years, Acer and Asus have regarded ultra-thin notebooks as the focus of hard work, and juxtaposed with popular e-sports. In 2016, Acer launched a thickness of less than 1 cm. Swift 7, ASUS constantly refurbished the ultra-thin limit of the notebook. The title of "the world's lightest and thinest notebook".
The MBA is making a comeback, and it is possible to target the mainstream market below 30,000 yuan ($1,000), and confront the PC makers such as Acer and Asus, and set off a new wave of ultra-thin notebooks.
In recent years, Apple has focused on high-priced, high-performance routes in the notebook market. The 12-inch MacBook and MacBookPro series are the mainstays. After 2014, the MBA series models will be discontinued. In 2016, 11 MBAs will be discontinued, leaving only The 13-inch model, interpreted by the outside world MBA may gradually fade out of the Apple Mac product line.
On the occasion of the tenth anniversary of the MBA, Apple’s performance has been reversed, and the second season is preparing to launch a low-priced MBA.
The industry pointed out that Apple decided to let the MBA continue, the key reason is the "price."
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