On September 12, Haier's social interaction platform Shunguan, the international high-end home appliance brand Casarte and Boloni's integrated kitchen reached a strategic cooperation. This is the first case of cabinet-electricity integration cooperation in the field of high-end home appliances, and it also indicates the further expansion of the resource integration path of the Shunwang "Home Ecological Alliance".
It is reported that in the future, all parties to the contract will deploy integrated brand sales, and build on-line and offline omni-channel customized services based on the Yishunwang platform to jointly open a new era of integrated cabinet-electricity customization.
The awareness of integrated kitchens has been popularized under the promotion of consumption upgrades. The positioning of the kitchen as a cooking place has undergone a subversive change. The construction of the kitchen has moved from a functional type to a comfortable stage, and the kitchen equipment has also been upgraded from a simple collocation to a professional production stage with integrated cabinets and electricity.
In fact, it is not easy to realize the integration of cabinet and electricity. Only the purchase of kitchen appliances is easy to encounter the embarrassment of "fighting the kitchen". Therefore, for Shunguang, Casarti and Boloni, the cross-border integration is taking advantage of the trend at this time. As an international high-end home appliance brand, Casarte is committed to creating a one-stop kitchen appliance solution for users; similarly, as a professional home furnishing brand in Italy, Boloni also takes master design + German quality + abnormal environmental protection as its core advantages, and is committed to Users create a whole kitchen + whole house customized high-end lifestyle.
On the other hand, Shunguang relies on real-time user demand data, combined with Casarte's high-end product experience and services, as well as differentiated advantages such as Bolognese master design, high-quality environmental protection, etc., to achieve online and offline omni-channel customized services. Accurately meet the needs of users for integrated kitchen solutions in terms of product design, functional experience, and system matching, and promote the trend of integration of cabinets and electricity.
Provide "Home Enjoy" Comfortable ExperienceIt is reported that Boloni is the first whole-house customization and overall kitchen brand of Shunguang's "Home Ecological Alliance", and will become an important part of Shunguang's one-stop and rich format. After that, Shunguang and Boloni will continue to use Shunguang’s social interaction touchpoints to continue to mine users’ "small data on individual needs" and provide customized services around users.
At the same time, in order to meet consumers’ individualized "home building" needs, Haier Shun visited the "Home Ecological Alliance" and also integrated resources such as home improvement brands, designer circles, designer open platforms, real estate agents, and college student entrepreneurship alliances. Provide personalized customized solutions for the differentiated needs of users. After the plan is determined, it will also integrate resources such as home improvement, building materials, and furniture in the ecological alliance to promote the implementation of the customized plan.
After the "building a home" stage, Haier Shunguang platform will also integrate ecological resources to provide users with a comfortable experience of "joy home". In the customized home environment, relying on Haier's smart home food networking, clothing networking, air solutions and other ecological resources to create the best life experience for users.
According to the person in charge of Haier Shunguang, in addition to focusing on the integration of kitchen cabinets and appliances, Haier Shunguang also has a deep layout in the implementation of customized products and services in all fields. Under the guidance of Haier's “Rendanheyi†model, Shunguang will integrate online and offline stores to ensure the consistency of user experience across all channels. At the same time, it aggregates 1.3 million+ micro-shop owners, 50,000 offline stores and 100,000 communities to connect user demand data in real time. And its integrated global 500 brands and 3000+SKU ecological resources have become an important starting point for Shunwang's high-quality creative realization and customized products to achieve the full-process on-demand production and customized sales of products.
Judging from the resources currently integrated by the "Home Ecological Alliance", from the "building home" stage of home decoration to the "enjoying home" stage of providing ecological services, Haier Shunkan can provide the best solution. According to analysis by industry insiders, in this strategic cooperation between Shunguang and Boloni’s integrated kitchen, the fragmented decoration project has been transformed into an ecological alliance to provide one-stop service for the whole process, showing that Shunguang is a social interaction platform for users. The brand concept of the best life solution.
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