With the development of the home Internet, the home entertainment industry surrounding television will gradually take shape, and TV screens will also become the hot spots for 2016. As a powerful player in the Internet TV industry, in 2015 it sold over one million TV sets and ranked top among Internet brands. Based on this, DVBCN conducted an exclusive interview with Cool Sky Chairman Wang Zhiguo to discuss the development trend of smart TV.
2015 was a cool year for rapid development. Under the conditions of pure online sales, it has achieved smart TV sales of over one million units and achieved a break-even. According to Mr. Wang’s introduction, in 2015 Coocasure’s core business subscription amounted to nearly 100 million, and the estimated landing amount exceeded 50 million, achieving a qualitative breakthrough.
First, Cooper has become the locomotive leading the industry with strength and confidence.
As Skyworth's Internet brand, Cool Open has been hidden behind Skyworth. Since 2006, Cool Open has quietly provoked the burden of pioneering industry innovation. In 2006, the Cool Open team designed a TV that can be connected to a USB flash drive, greatly enhancing the viewing experience at that time. Today, U disk interface has been Become the standard of global television. In 2007, the Cooca team also designed a TV that can sing K songs. Bringing this experience of singing to the front of the family in the most welcoming way. The experience of singing is better with TV. It is a cool opening for the family. gift. In 2013, the Coocaa brand made its debut for television products. With a transparent backshell design, it set a standard for the distribution of electronic components to the entire industry, and raised the cloth-laying level of the entire industry. In 2014, Cool launched A Series - Smart Screen, which is another high ground built by Cool Open in technology. The A series can seamlessly connect to any Apple product, whether it is iPhone, iMac or iWatch, enabling users to communicate with each other on the smart device and achieve the smoothest transition between the screen and the screen.
In 2015, Cool launched the T-series, Art TV, which is the interpretation of cool technology for home technology. Wang said that in view of Internet entrants in recent years, all of them are playing with low prices and cost-effectiveness. As a result, Coolo decided to customize a high-end, artistic Internet TV.
From a professional point of view, there are four major advantages of a cool TV series:
1, top-level artistic product design, cool open up the design team with 10 years of red dot, IF experience, do the T series design.
2, screen body, using LG's top laboratory screen, rather than LG's inventory.
3, sound solutions, the introduction of JBLA +-level audio solutions. At the same time as the top-level sound, the integrated body is perfectly presented. This is like the difference between an Apple machine and an assembly machine.
4. In terms of functionality, a scalable design has been made, which is also a complete solution for integration.
Wang believes that in the future, the T-series will also become the vane of the television industry, just as it was in the past.
Cool open five advantages
1, Cool open has the industry's strongest team, the integration of Internet + TV experience.
2. The openness of coolness provides a more rapid action space for cool open, quick trial and error and full sprint.
3, cool open standing on the shoulders of Skyworth giants, better quality, lower cost, manufacturing production protection is more force.
4. The accumulation of Internet TV terminals for five years already has the largest number of operational terminals in the industry, and many attempts have been made in the operation of television users, such as the success of direct Hollywood, the first movie and television charging service.
5. Thanks to the dual-brand positioning of the crowd, Skyworth TV users operating cool-cooked covered the 35-55-year-old backbone group. At the same time, the operator's cool-on TV TV users covered young people aged 25-35. The broad coverage of the group sample allows Cool Open's operations to more effectively explore the value of user operations. This is the advantage of integrating Internet brands with traditional brands.
Improve user's viscosity with premium content and products
Wang said that in order to increase the user's viscosity, CoolTV has been trying hard to find the pain points of TV users, to create a more cost-effective reputation products, allowing users to experience beyond the expected experience. In addition, Coocaa will provide continuous updates for CoolTV and Skyworth TV, and differentiated content to enhance the user's usage and activity. In addition to the content of the film and television content, Coocaa will also invest heavily in 2016 to launch sports audio-visual products with partners. Sustaining the user's viscosity with good content and good product is a cool open attitude.
Combining strengths to provide users with rich content services, will expand the game partners in the future
In November last year, Cool developed the 1905 Mango Time A55M smart TV. Wang Zeng said that Mango TV and 1905 movie time has rich video resources and popular variety shows, cool TV hardware, design and Mango TV Content of 1905 is a perfect match. Cooper's cooperation with Mango TV and 1905 can provide a wide range of content services for Skyworth Cool open end users. According to Wang, the current partners are mainly focused on video content, games, shopping malls, education, music, advertising, tourism, and applications. In the future, Kukai will expand cooperation in games. partner.
Second, opinion sharing
2016 is a watershed for smart TV companies
For many years, Skyworth has been a leader in the TV industry. Cool as a content management company of Skyworth, it has been providing content for TV since 2007, and is also the earliest company to enter the Internet TV industry. However, recently in the Internet channels and the media, emerging TV brands have been slamming and bombarding the market with low prices, attracting the attention of many young people. For this reason, Cool Open chose to do Internet TV. First of all, with the strong foundation of Skyworth, the voice of Skyworth is presented to the Internet. Second, the flagship young people's market is effectively complementary to Skyworth's brand.
At present, there are as many as 15 Internet brands on the entire market, and next year it will surely shrink under a highly competitive situation. Wang said that 2016 is a watershed for smart TV companies, and some brands that cannot be supported will disappear. In the future, in the family, Internet TV not only acts as an interactive center for information and entertainment, but also hosts a variety of life platforms such as family health and education. Smart TVs will surely become the window for families to access rich Internet content.
Where there is interaction is the entrance, the entrance to the smart family will be a decentralized system.
In recent years, where is the entrance of smart homes in the future? As for Wang, it is believed that the interaction is the entrance, and the interactions are basically based on the screen. Therefore, mobile phones and televisions are the entrances of smart families. . The positioning of both mobile phones and televisions is different and each has its own advantages. The mobile phone is private, portable, remote, suitable for personal control. The TV is a public screen, the whole family shares, the screen is large, more suitable for information display and interaction. In addition to these two screens, other devices may also have some screens and also support interaction. In the future, the smart home entrance is a decentralized system and will not be concentrated on a single device.
Take the big screen operation platform as the core to realize the realization of the big screen economy
According to Mr. Wang, Coolcore’s core profit comes from the operation of the main screen from Skyworth and Coolpad’s large-screen platform. At present, everyone is exploring the big screen operation. The basic idea is how to transfer valuable and good content to users and achieve value conversion. However, the practice is different. Some manufacturers are anxious and face enormous pressures to lose money. Many users do not like the content, such as the 30-second boot ads and endless charge tips, overdraft user needs to quickly realize.
At present, Cool Open is very cautious in doing some trials, hoping to find a better way, a better way to achieve a win-win situation with the user. At the press conference in November this year, Coolopen proposed an upgrade of the operating concept. Through the new smart screen, the use of hardware + app mode to enhance the liveliness of the big screen, so that the big screen really become loved and used by users. In this way, we can truly realize the realization of the big screen economy.
III. Looking forward to 2016, efforts will be made to enhance the market's recognition of the value of large screens.
Mr. Wang said that in 2016, Coolcom will in-depth explore new businesses that can bring big screen value, continue to strive to enhance the market's recognition of the value of large screens, and continue to strengthen refined operations based on user data and resource data. Precise pushing and recommendation of user's content, strengthening the deep association between user's content, and constructing a new media platform with integrated large-screen products. Finally, Wang Quan revealed that in 2016 Coolcom will focus its efforts on operations and triple its operational revenue.
2015 was a cool year for rapid development. Under the conditions of pure online sales, it has achieved smart TV sales of over one million units and achieved a break-even. According to Mr. Wang’s introduction, in 2015 Coocasure’s core business subscription amounted to nearly 100 million, and the estimated landing amount exceeded 50 million, achieving a qualitative breakthrough.
First, Cooper has become the locomotive leading the industry with strength and confidence.
As Skyworth's Internet brand, Cool Open has been hidden behind Skyworth. Since 2006, Cool Open has quietly provoked the burden of pioneering industry innovation. In 2006, the Cool Open team designed a TV that can be connected to a USB flash drive, greatly enhancing the viewing experience at that time. Today, U disk interface has been Become the standard of global television. In 2007, the Cooca team also designed a TV that can sing K songs. Bringing this experience of singing to the front of the family in the most welcoming way. The experience of singing is better with TV. It is a cool opening for the family. gift. In 2013, the Coocaa brand made its debut for television products. With a transparent backshell design, it set a standard for the distribution of electronic components to the entire industry, and raised the cloth-laying level of the entire industry. In 2014, Cool launched A Series - Smart Screen, which is another high ground built by Cool Open in technology. The A series can seamlessly connect to any Apple product, whether it is iPhone, iMac or iWatch, enabling users to communicate with each other on the smart device and achieve the smoothest transition between the screen and the screen.
Pictured: Cool open chairman Wang Zhiguo
In 2015, Cool launched the T-series, Art TV, which is the interpretation of cool technology for home technology. Wang said that in view of Internet entrants in recent years, all of them are playing with low prices and cost-effectiveness. As a result, Coolo decided to customize a high-end, artistic Internet TV.
From a professional point of view, there are four major advantages of a cool TV series:
1, top-level artistic product design, cool open up the design team with 10 years of red dot, IF experience, do the T series design.
2, screen body, using LG's top laboratory screen, rather than LG's inventory.
3, sound solutions, the introduction of JBLA +-level audio solutions. At the same time as the top-level sound, the integrated body is perfectly presented. This is like the difference between an Apple machine and an assembly machine.
4. In terms of functionality, a scalable design has been made, which is also a complete solution for integration.
Wang believes that in the future, the T-series will also become the vane of the television industry, just as it was in the past.
Cool open five advantages
1, Cool open has the industry's strongest team, the integration of Internet + TV experience.
2. The openness of coolness provides a more rapid action space for cool open, quick trial and error and full sprint.
3, cool open standing on the shoulders of Skyworth giants, better quality, lower cost, manufacturing production protection is more force.
4. The accumulation of Internet TV terminals for five years already has the largest number of operational terminals in the industry, and many attempts have been made in the operation of television users, such as the success of direct Hollywood, the first movie and television charging service.
5. Thanks to the dual-brand positioning of the crowd, Skyworth TV users operating cool-cooked covered the 35-55-year-old backbone group. At the same time, the operator's cool-on TV TV users covered young people aged 25-35. The broad coverage of the group sample allows Cool Open's operations to more effectively explore the value of user operations. This is the advantage of integrating Internet brands with traditional brands.
Improve user's viscosity with premium content and products
Wang said that in order to increase the user's viscosity, CoolTV has been trying hard to find the pain points of TV users, to create a more cost-effective reputation products, allowing users to experience beyond the expected experience. In addition, Coocaa will provide continuous updates for CoolTV and Skyworth TV, and differentiated content to enhance the user's usage and activity. In addition to the content of the film and television content, Coocaa will also invest heavily in 2016 to launch sports audio-visual products with partners. Sustaining the user's viscosity with good content and good product is a cool open attitude.
Combining strengths to provide users with rich content services, will expand the game partners in the future
In November last year, Cool developed the 1905 Mango Time A55M smart TV. Wang Zeng said that Mango TV and 1905 movie time has rich video resources and popular variety shows, cool TV hardware, design and Mango TV Content of 1905 is a perfect match. Cooper's cooperation with Mango TV and 1905 can provide a wide range of content services for Skyworth Cool open end users. According to Wang, the current partners are mainly focused on video content, games, shopping malls, education, music, advertising, tourism, and applications. In the future, Kukai will expand cooperation in games. partner.
Second, opinion sharing
2016 is a watershed for smart TV companies
For many years, Skyworth has been a leader in the TV industry. Cool as a content management company of Skyworth, it has been providing content for TV since 2007, and is also the earliest company to enter the Internet TV industry. However, recently in the Internet channels and the media, emerging TV brands have been slamming and bombarding the market with low prices, attracting the attention of many young people. For this reason, Cool Open chose to do Internet TV. First of all, with the strong foundation of Skyworth, the voice of Skyworth is presented to the Internet. Second, the flagship young people's market is effectively complementary to Skyworth's brand.
At present, there are as many as 15 Internet brands on the entire market, and next year it will surely shrink under a highly competitive situation. Wang said that 2016 is a watershed for smart TV companies, and some brands that cannot be supported will disappear. In the future, in the family, Internet TV not only acts as an interactive center for information and entertainment, but also hosts a variety of life platforms such as family health and education. Smart TVs will surely become the window for families to access rich Internet content.
Where there is interaction is the entrance, the entrance to the smart family will be a decentralized system.
In recent years, where is the entrance of smart homes in the future? As for Wang, it is believed that the interaction is the entrance, and the interactions are basically based on the screen. Therefore, mobile phones and televisions are the entrances of smart families. . The positioning of both mobile phones and televisions is different and each has its own advantages. The mobile phone is private, portable, remote, suitable for personal control. The TV is a public screen, the whole family shares, the screen is large, more suitable for information display and interaction. In addition to these two screens, other devices may also have some screens and also support interaction. In the future, the smart home entrance is a decentralized system and will not be concentrated on a single device.
Take the big screen operation platform as the core to realize the realization of the big screen economy
According to Mr. Wang, Coolcore’s core profit comes from the operation of the main screen from Skyworth and Coolpad’s large-screen platform. At present, everyone is exploring the big screen operation. The basic idea is how to transfer valuable and good content to users and achieve value conversion. However, the practice is different. Some manufacturers are anxious and face enormous pressures to lose money. Many users do not like the content, such as the 30-second boot ads and endless charge tips, overdraft user needs to quickly realize.
At present, Cool Open is very cautious in doing some trials, hoping to find a better way, a better way to achieve a win-win situation with the user. At the press conference in November this year, Coolopen proposed an upgrade of the operating concept. Through the new smart screen, the use of hardware + app mode to enhance the liveliness of the big screen, so that the big screen really become loved and used by users. In this way, we can truly realize the realization of the big screen economy.
III. Looking forward to 2016, efforts will be made to enhance the market's recognition of the value of large screens.
Mr. Wang said that in 2016, Coolcom will in-depth explore new businesses that can bring big screen value, continue to strive to enhance the market's recognition of the value of large screens, and continue to strengthen refined operations based on user data and resource data. Precise pushing and recommendation of user's content, strengthening the deep association between user's content, and constructing a new media platform with integrated large-screen products. Finally, Wang Quan revealed that in 2016 Coolcom will focus its efforts on operations and triple its operational revenue.
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