Ctrip teamed up with Cheng Chengniu

This week's online travel staged Duojiao Love. After 12 hours after Yi Long joined hands in the same journey, Ctrip rushed to invest in the same process, share a share of the pass, and discuss where to go. Some people had dark positions and others had seen fires across the shore. The story was difficult to distinguish between true and false, and finally the enemy became friends, and the wine talked with joy.

Coherence darkness

In this incident, Tong Zhiwang CEO Wu Zhixiang was named the best actor in the industry. This side, in conjunction with eLong high-profile, the two sides reached an exclusive cooperation agreement on the payment of inventory and tickets for the hotel; on the other hand, they welcomed the entry of Ctrip and received a $220 million cash dowry, and all the Ctrip tickets are now on the same inventory. The same process will continue to take the road of independent IPO.

“The entire cooperation was confirmed within two hours and the contract drafting was completed within one week.” Wu Zhixiang said that on the evening of April 19th, Ctrip and the Tongcheng high-level team met and no one would have thought of signing the contract so quickly.

It is reported that at present, the same process will continue to fulfill the strategic cooperation agreement signed with eLong, and the two will not affect each other. Through this investment, Ctrip will become the second largest shareholder of the management team after the same process.

As a result, Ctrip will indirectly acquire eLong’s group-buying hotel business by performing a pay-as-you-go service that is not particularly outstanding, while eLong will continue to tell the old story of “hotel” and will also rely on the “ticket” as the traffic entrance. Cut into the leisure and holiday travel market. Tongcheng avoids shopping with the ticket market to ensure profitability and smooth IPO.

Ctrip reentry cattle

Ctrip left with the same right way cattle. The release document released by the Tourism Network on the 29th also shows that Ctrip will invest 15 million U.S. dollars in shares, and will also receive a transit board seat.

It is reported that Tueniu Tourism submitted to the Securities and Exchange Commission of the United States the F1-A public offering supplement. The document discloses that the financing scale of the company's initial public offering was reduced from 120 million U.S. dollars to 101.2 million U.S. dollars.

At the same time, the document disclosed that on January 27, 2014, Tuniu Tourism.com had agreed to purchase C$15 million of Class A common stock and Qihoo 360 to purchase Class A common stock of US$5 million on Ctrip.com. Ctrip has been granted the right to designate and appoint a person to join the board of directors as a new director immediately after this release.

Tuniu CEO Yudun sent an internal e-mail, said this round of subscription means that we are optimistic about the development prospects of Tueniu, Tueniu cattle will remain independent operations.

Art Dragon

Art Dragon's situation at this time is a bit embarrassing. Two weeks ago, Yi Long and Tong Cheng held a strategic cooperation conference in Beijing. Yi Long CEO Cui Guangfu talked a lot about Ctrip's "comfortable experience": to focus on one point, not to fight one stop, and said The two sides can reach cooperation because Wu Zhixiang finally wanted to understand this truth.

Tongcheng and eLong have many similarities. They have a common rival, Ctrip, and have a common shareholder, Tencent, and each has its own outstanding business. In the past few years, Cui Guangfu has been trying to persuade Wu Zhixiang to use eLong's style of play, and he hopes that eLong will be able to share the same process and fight against Ctrip, but Wu Zhixiang does not agree.

The advantage business of donkey mother is also the ticket. In the ticket competition between Tongcheng, Ctrip and donkey mother, the donkey mother can also retain her seat. Now she has become a “two-way” VS donkey mother. The donkey mother may not have any chance of winning.

Online travel pattern has been set

In Baidu's first-quarter earnings conference call, Baidu CEO Robin Li made the first response to the rumors of where to go and Ctrip.com's remarks. In the eyes of people in the industry, Li Yanhong's statement ended with rumors.

As a result, the online travel pattern has become clear.

Ctrip.com's previously announced 2013 financial report showed that Ctrip had revenue of 5.4 billion yuan last year, an increase of 30%, and a net profit of 998 million yuan, an increase of 40%. This set of data means that although the online travel market has suffered fierce price wars in the past year, leading companies in the industry can still maintain strong growth because the market space is still huge—data shows that the current penetration rate of online travel in China is less than 10%. .

According to the “2013 China Online Travel Booking Industry Development Report” issued by CNNIC, the current online travel booking market presents Ctrip and two major competitions. In 2013, the user share reached 33.9% and 22.1% respectively. The eLong, Taobao travel, etc. in the second camp, the user share is between 5% -10%.

The huge market space and the basic stereotypes of the online format have all contributed to the development of online travel resources, and have also contributed to the overall blooming prosperity of online travel market segments.

Tickets rich in the same process, visa-based process, are the targets of the industry giants. Even if you are just starting out and want to solve the “pain point of the tourists on the ground after booking”, you may also become a sweet potato in the future.