Before the iPhone 10th Anniversary Edition, Apple's developer conference attracted much attention. In addition to developers, consumers hope to smell a new version of the iPhone from this conference. After a lapse of four years, Apple once again released new hardware products on WWDC. It is worth mentioning that this new hardware product, the smart speaker HomePod, however, compared with Amazon, Google, Microsoft, this new category has late.
In the past May, Microsoft and Google held a developer conference, both of which made a big bet on AI. Microsoft believes that the important thing is the ubiquitous cloud and the ubiquitous AI; while Google is from Mobile First" to "AI First". Unlike the two repetitive emphasis on "AI", Apple has almost no mention of "artificial intelligence" (Apple's words are deep learning and machine learning), highlighting Siri's deep learning and releasing a smart speaker. .
Apple, which has always been regarded as the benchmark for innovation in the tech world, seems to be out of date at this developer conference.
3 major categories of hardware: How much market space can you give it?
As mentioned before, since 2013, there have been no hardware products on WWDC, and the consumer has waited for a wave of hardware products to be released.
With the upgrade of macOS, Apple further upgraded the iMac standard and released a new iMac, which includes screen display, graphics card, processor, etc. In addition, two new iPad Pros were released, which are 10.5 inches and 12.9 inches respectively. In addition to retaining the advantages of the previous version, it also added a lot of new features. It can be seen that Apple still maintains an optimistic attitude towards the iPad series.
But the data shows that Apple's iPad shipments in the first quarter of 2017 were 8.9 million units, a decrease of 1.4 million units compared with 10.3 million units in the same period last year, a drop of 13%, which is also the third consecutive quarter of shipment declines. Although Apple has repeatedly added some new features and accessories to the iPad, such as Apple Pencil or keyboard, it has not changed the trend of falling shipments. How long will Apple's stick to the iPad last?
Not surprisingly, Apple released a new hardware category - the smart speaker HomePod. Apple said that there are already a lot of smart audio devices on the market, but it has not achieved its original design purpose in terms of intelligence. Therefore, Apple has been launching HomePod for many years. In addition to intelligently detecting the size of the room for smart music playback and good sound quality, HomePod can also use HomeKit to control the home.
However, from the introduction of Apple, it does not see any substantial difference between HomePod and Amazon's Echo, Google's Google Home, and Microsoft's invoke. The addition of Microsoft and Apple will ignite the smart speaker battle. However, data from market analysts show that Echo, which was launched by Amazon based on Alexa Voice Assistant two years ago, has already occupied 70.6% of the market. Apple is not only late, but also has more competitors, wanting to spend the remaining 23.8%. A share of the share is still facing a huge challenge.
Four major OSs: those trivial upgrades that are slower than half a beat
Apple's traditional four systems: tvOS, watchOS, macOS, iOS upgrades, although the same core technology, but each achieved a unique design development. For tvOS, Cook can be said to be a sentence, some feel soy sauce, but Cook announced that Amazon joined Apple TV.
For watchOS, it is explained in detail. In terms of functions, Apple added Siri to the dial, which can automatically display the information flow from Siri. Of course, for the most meaningful sports functions of smart watches, Apple also made some adjustments, such as automatically identifying sports items, and receiving tasks. System praise and so on.
However, for smart watches, although Apple has achieved the number one position in the market, the performance of the entire smart watch market has been tepid. StrategyAnalyTIcs statistics show that the penetration rate of smart wearable devices in China in 2016 is only 2%. Xu Zhijun, Huawei's rotating CEO, replied when answering questions about the disappearance of smart watches - "I don't like wearing watches, and I have never been optimistic about this market. Is there any need for this thing in the future? I don't understand the smart phone." Why do you have a smart watch?"
For the Mac, which Cook called "The Soul and Heart of Apple," a new system upgrade was also made and named "High Sierra." Apple said that the new macOS Safari is the fastest browser in the world, 80% faster than Google Chrome, and can achieve intelligent tracking prevention, blocking ads; in addition, the photo application has been classified according to time, keywords, etc. And added face recognition. Of course, the corresponding hardware product iMac also carried out some parameter upgrades, such as memory, processor and so on.
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