[PConline Information]
In January 2013 at the Consumer Electronics Show (CES) in the United States, "Hyun Screen" laser television won the "Future Product Award."
On September 10, 2014, Hisense Electric launched 100-inch laser theater products with independent intellectual property rights.
On November 18, 2014, Sistar officially announced its laser TV optical engine in Shenzhen.
......
In the past two years, in the television industry, in addition to the existing LCD TVs and OLED TVs of the next era, there is also a kind of “TV†that is slowly re-entering the market. This is a display device that uses laser as a light source. : "Laser TV."
At the beginning of the article, several fairly representative news about laser television were selected. In addition to these manufacturers and other manufacturers or independent research and development or cooperative development, they all entered the market of laser television. Well, Now the question has come: Why does laser television suddenly burst into flames, causing major manufacturers to all go in this direction?
First: Policy reasons
In early September 2012, the Ministry of Science and Technology prepared and issued the “12th Five-Year Special Plan for the Development of New Display Technologyâ€, which will upgrade the laser display to a strategic position. It is proposed that the laser display technology will be vigorously developed during the 12th Five-Year Plan Period. This is the basis of the Ministry of Industry and Information Technology. The "development of laser display features display technology" included in the "12th Five-Year" development plan of the electronic information manufacturing industry is another important guidance document to encourage the development of emerging industries. The introduction of a series of national guidelines and policies has undoubtedly created favorable conditions for the development of laser display technology.
"New Type of Display Technology Development "Twelfth Five-Year" Special Plan" about the laser display part of the screenshot
For the research and development of these major technologies, if it is simply a company to do it, it will inevitably consume a lot of manpower and material resources and it will be difficult to produce results in a short period of time. Now it is led by the relevant national departments, and it is specifically established, with policies, funds, etc. The support of the parties will inevitably be more effective. Therefore, major manufacturers have all started their own research and development plans for laser display technology.
Summary: Because China's display technology in the research and development lag, leading to China's TV manufacturers have missed the "from the CRT era to the era of tablet", although after a period of chase, domestic TV manufacturers accounted for the bulk of sales, but Most of the cost of the LCD panel in the entire LCD TV is still earned by foreign LCD panel makers. Therefore, in this post-plate era, the country adopted the opportunity of the “Twelfth Five-Year Plan†to use display technology as a national major scientific research plan and vigorously support it. It is to change the situation that “technology is lagging behind and suffers from big losses.†Laser display technology has The current blowout development.
Second: the role of benefits
From the TV industry in 2009 to the era of flat-screen TVs from the CRT era, from the beginning of the plasma, LCD two hegemony, and later the LCD dominate; from 720p to 1080p, and now to 4K Ultra HD, in this five During the year, there have been several technological updates in the television industry. Each time, it has driven a wave of large-scale sales, and has become an important booster for major companies' profits.
In the past year or two, we can see that after several major changes, the development of LCD TVs has reached a bottleneck. Both in technology and in the market, the development speed is not as good as before. Manufacturers' sales growth curve can be seen. According to a quarterly report on DisplaySearch LCD TV LCD TV value chain & analysis quarterly reports and large-size TFT (Thin Film Transistor) panel shipments, TV panel makers shipped 257 million units in 2015, only 2% more than in 2014. Billion 49 million increased by 3%.
2013-2015 LCD TV Panel Shipment Plan (Unit: 1 Million) (Source: DisplaySearch)
The decrease in upstream shipments indicates that the planned production of TV makers in the downstream has decreased. The reason for the reduction in production is a large part of the reason for the decrease in sales volume, which is similar to the “domino effect,†which ultimately results in It is the profitability of the entire industry that will decrease upstream and downstream. At that time, what do the vendors generally do? Intensify promotion efforts, exchange prices for sales, develop other profit growth points... and new technologies and new products are definitely a magic weapon that stimulates sales, so laser display technology as a new technology will become ineffective. The temporary "helpful grass" of the lesser manufacturers.
Summary: With the support of new technologies, the pressure on manufacturers in marketing will be reduced accordingly. The market strategy can be changed from man-made manufacturing topics and manufacturing of gimmicks to the popularization of new technologies. Therefore, laser display technology is selected for research and development. To a certain extent, it is also the market's drive to manufacturers.
Finally: The Impact of the Market
Although there are two major functions in front of them, the ultimate goal of R&D and production is to sell them. There are no consumers and no audience. Everything is useless. This aspect will start with the advantages of laser display technology. Because of the suspension of production of plasma panels, people have left projection and LCD TVs for the selection of large-screen display devices in the market. For projectors, there are always shortcomings such as short lamp life, insufficient brightness, and LCD TVs. One of the solutions, but its high price is not affordable for most people.
The price of the large-screen LCD TV
Everyone can learn from major merchants that the larger the size of LCD TVs, the more expensive the price will be. Consumers will have to deal with their high prices in addition to the high prices, but also have to bear the burden of special customization. Time costs. In this regard, the advantages of laser television are obvious. Take the example of the 100-inch laser theater of the listed Hisense Group, the price of which is 69999 yuan is only about half that of LCD TVs of the same size, and there is no need to use custom production methods. Want to buy buy.
Probably schematic diagram of laser imaging
In addition, friends who can display devices in such a large place are generally quite demanding in terms of picture quality. LASER TV is a semiconductor-pumped solid-state laser working substance that generates continuous laser light of three wavelengths of red, green, and blue as the light source of the color laser television. The three-primary laser scanning image is controlled by the television signal. The color gamut coverage can theoretically reach more than 90% of the human gamut. Moreover, because there are already many manufacturers of laser display technology has its own intellectual property rights, so the advantages of the adjustment in the parameters, the laser TV module provider billion Star even put forward in the conference quality "on-demand" One concept, which is quite attractive to movie lovers.
Summary: Although the current industry development situation, laser television technology to become a true market there are still many ways to go, but because of the support of the country, the interests of the drive and consumer demand, manufacturers This technology is very important. This is the real reason why laser television has suddenly become so popular that it has become obscure. We hope this time, "China created" will not disappoint us again.
Chamber Cold And Thermal Shock Test Chamber
Chamber Cold And Thermal Shock Test Chamber,Cold Thermal Shock Test Machine,Battery Thermal Shock Test Chamber,Thermal Performance Testing Test Chamber
Wuxi Juxingyao Trading Co., Ltd , https://www.jxymotors.com