The Beidou satellite navigation system is a global satellite positioning and communication system developed by China itself. It is the third mature satellite navigation system after the US Global Positioning System (GPS) and Russia's GLONASS. In the past, China's domestic satellite navigation chip market was mostly occupied by foreign manufacturers, and the emergence of the Beidou system made this monopoly phenomenon gradually improved.
The three-legged pattern of the Beidou chip market
Qualcomm, Broadcom and MediaTek, which entered the Beidou market earlier, are targeting the mass consumer sector. Qualcomm has partnered with Huawei to launch a mobile phone with Beidou function, and Qualcomm also announced that it will cooperate with Samsung to launch Beidou mobile phone. At the end of last year, Broadcom officially announced the launch of a 5-in-1 navigation positioning chip for mobile phones, tablets and wearable devices. The Beidou chip launched by MediaTek is similar to the above two applications in the field.
At the level of domestic chip companies, as the industry has just started, domestic chip companies are limited by factors such as process and price. In the market development, they mainly use the industry application market, such as public security, military, emergency rescue, ocean, surveying and mapping. There are two considerations for this kind of market positioning: First, because the industry market has relatively low power requirements, domestic chip companies can give full play to the advantages in product performance. Second, at present, the above-mentioned special industry applications, domestic chip companies have innate local advantages. In addition, domestic chip companies have begun to exert their strength in the automotive field.
From the current point of view, the entire Beidou market pattern presents a three-pronged situation. In the mass consumer market dominated by mobile phones and tablets, Qualcomm, Broadcom and MediaTek are the main representatives. In the application market of specific industries such as public security, finance, and military, the domestic chip companies are represented; in addition to the mobile phone tablet, the mass application market is represented by ST.
The Beidou market has a huge space to expand, and local manufacturers have a lot to offer.
In view of this, the Zsouth new product launching event hosted by the South of Starry Sky was held in Shenzhen as scheduled. In line with the mentality of understanding the development status of private enterprises in the industry, the editor of Electronic E-Friends Network interviewed Mr. Hua Zhibin, the general manager of Starry South.
Hua Zhibin said that the southern part of the starry sky is a local private enterprise. In order to make Beidou a positioning system that ordinary people can use, it has been focusing on providing GPS/Beidou dual-mode chip solutions.
Recalling the hardships on the road to entrepreneurship, Hua Zhibin is full of emotion: "The navigation chip industry is not good, the light GPS single-mode chip is very difficult to do. The difficulty of adding dual-mode chips after the Beidou system is greatly improved. Therefore, few domestic manufacturers have the power to enter the industry. We have this confidence and have the ability to do it well before we venture into this industry."
Hua Zhibin emphasized that local enterprises, especially private enterprises, want to get rid of the "shadow" of foreign manufacturers' monopoly on the industry, and they are bound to open up their own path, and the south of the starry sky has passed the necessary "detour". I also found a "Yangguan Avenue" that suits me. At the beginning of the establishment of the starry sky, due to the development of the car front-end navigation chip, it has a higher starting point, but over time, the south of the starry sky has found that its market share is far less than expected, so it begins Another way out. After trying to enter the consumer market, the south of the starry sky has achieved a proud record of rapid development.
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