At the IFA show on September 6-11, Japanese and Korean companies such as Panasonic, LG, Samsung and other large-scale curved OLED products made the world famous. The outside world seems to be being used by Japanese and Korean companies in the new generation of flat panel display products and technologies. Stepping and stunned. In contrast, the status quo of China's flat panel display industry, whether upstream panel companies or downstream machine manufacturers, OLED products and technology are still in the layout stage.
Then, is the technological leadership of Japanese and Korean companies equal to their competitive advantages? In the view of Ye Honglin, general manager of Changhong Multimedia Industry Group, there is no technical alternative advantage of OLED in the next two years.
Under the continuous high investment of Japanese and Korean companies, OLED has become a new generation of flat panel display technology with a relatively high voice in recent one or two years. After LG, Samsung, Sony and other companies have launched 55-inch OLED TVs, the sound of the LCD TV will fluctuate. .
As a professional in the field of domestic black electricity, Ye Honglin recently agreed with the advantages of OLED products. He said that if you are an ordinary consumer, the most obvious point of OLED TV is that it is thinner than LCD TV. The screen display is better, of course, the price is more expensive, but the characteristics of these aspects can be achieved by LED TV.
Ye Honglin believes that LED TV can now reach a very thin degree, but even if the TV products are as thin as a blade, the attention paid by consumers to this will be reduced to a certain extent; LED TV has also been improved in image quality. At a higher level; as for the curved OLED TV products, it is reported that Samsung has launched a curved LED TV with a size of 64 inches or more, which is expected to be launched in China next year.
"From these perspectives, the substitution effect of OLEDs on LEDs is not obvious, unless the cost of OLEDs in the same size products is about 1.2 times that of LED products. In the next 2-3 years, there is no way to replace LEDs with OLEDs. Ye Honglin said.
However, Korean companies have recently “blood-blooded†on OLED products. Samsung Electronics recently announced a 34% price reduction for its 55-inch curved OLED TV, which is from the original 15 million won (about 84,000 yuan). Yuan) fell to 9.9 million won (about 55,000 yuan).
The price cuts taken by Korean companies have led some people who are alarmed to believe that this is likely to shorten the market life of ordinary LCD TVs.
Ye Honglin still insists on this. "I can't see this in two years." He believes that the price of OLED TVs is still not falling. The real substitution effect requires the price to drop to a certain extent, and the market demand begins to expand. Progress, cost reduction, and this introduction process will take a long period of time in terms of the development of LCD.
In fact, subject to technical costs and prices, OLED TV sales are not optimistic, which is not directly proportional to the high investment of enterprises, and the OLED TVs and other products that are currently seen do not bring fundamentals to consumers. The transformation of life.
Ye Honglin believes that the most fundamental reason is that the emergence of OLED technology is different from the process of CRT over-the-LCD. In the past, from the CRT to the tablet era, the sensory enjoyment brought to people is very direct and intense, and from LCD to LED. , or the sensory change gap to OLED is not very large, this experience will shrink.
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