You may have seen them walking around your home; maybe they have seen them in local shopping malls – it is estimated that Pokémon Go installed on smartphones has 20 million daily active users. These players seem to be everywhere, and tirelessly strive to "take them all."
But the most striking thing about this game is how it brings augmented reality (AR) to mainstream applications. Virtual Reality (VR) completely encloses users in a unique, immersive, computer-generated experience. AR is different, it allows users to provide transparent information content to users while in a real environment.
After installing Pokémon Go, smartphones with high-resolution screens and cameras proved to be the best device for delivering AR to a wide range of users. But the application of AR in the game field may not be the first time consumers have the opportunity to experience this technology. For example, many furniture retailers and home improvement centers offer AR smartphone apps that allow you to see the effects of a new sofa or paint in your room before you buy.
Pokémon Go has been successful, but due to the inherent technical specifications of today's smartphones, it is still a very limited AR application. Although the AR image on the smartphone screen is very impressive, it still does not have the full potential of this technology.
At TI, the team that worked with me has created a number of great solutions that help developers create next-generation wearable displays that include low power, high brightness and contrast, excellent image quality, and fast Refresh rate and low latency DLP® technology.
Of course, it's not easy to balance these technical requirements and bring the first wearable AR display products to the mainstream market. However, other wearable devices for VR and immersion displays have emerged, such as the Avegant Glyph display.
Thanks to the great success of Pokémon Go - more than 100 million downloads and growing - the development of such technologies seems more meaningful than ever - and more likely to succeed.
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