The market is changing, and consumer behaviors are changing. More and more post-90s have replaced those born in the 1980s as the main decision-makers and purchasers of household consumption. In this process, the demand for smart homes has increased significantly, while the sensitivity to prices has generally declined. Compared with "economical benefits", the new generation of consumers also pay more attention to "smart convenience". Products such as smart locks and smart speakers have become synonymous with "quality life" in the minds of post-90s. Words such as "one-key solution" and "smart remote control" are frequently mentioned, which also reflects the era of consumption upgrades. Smart home products with intelligent and high-tech content are the mainstream development trend.
The rapid development of artificial intelligence technology provides the possibility for the implementation of smart homes. Just like electricity 100 years ago and the Internet 20 years ago, artificial intelligence technology is also changing the smart home industry. Artificial intelligence technology allows smart homes to abandon mobile phone remote control, separate from human control, and truly realize automatic, self-learning, and self-sensing, so that the home has the ability to read people's minds. When the user finishes a tiring day of work, he returns to his home and is deployed by artificial intelligence. The door, the hot water in the bathroom, the air conditioner in the living room, the lighting... everything can be automatically identified and turned on without control, and the user is only for enjoyment center. At the moment, nothing can reveal the current smart home industry more than the word "opportunity". Just like Jiang Haiqing, CEO of Fluorite Networks, said: "The concept of smart home has gradually penetrated the market, appearing in various forms in life, and the opportunities for smart home have emerged."
Combining with the status quo of the smart home market, comprehensively considering industry development trends and financing activities, the "Smart Home Equipment Industry Market Outlook and Investment Analysis Report" of the Foresight Industry Research Institute predicts that my country's smart home market will reach 90.8 billion yuan in the next five years. (2017-2021) The average annual compound growth rate is about 48.12%, and the market size will reach 436.9 billion yuan in 2021.
For smart home companies, 2018 is a period of momentum and an outbreak. This year, smart home no longer stays at the level of public opinion attention. Smart home players such as Baidu, Google, and Amazon have moved from the initial testing stage of technology and resume to the practical stage of fighting the industry and landing. From the corporate development trends, it can be seen that Chinese companies are actively expanding the territory of smart home products, striving to develop interconnected smart overall solutions.
In 2017, crossovers from different industries, such as the Internet, traditional home furnishing companies, and communication giants, joined in, and the investment amount of tens of billions of dollars at every turn was creating a wonderful chemical reaction in the smart home market. Looking forward to the future, competition in the smart home market will depend on product quality. The stronger the foundation, the more likely it is to gain the brand premium and the trust of home users. In order for smart homes to enter thousands of households, companies also need to do a good job in quality control, channel, and service.
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