[Text / high-tech LED Zhao Hui] After tasting the rich returns brought by M&A media companies, Lianjian Optoelectronics is accelerating the M&A layout in the advertising media field.
On the evening of November 23, Lianjian Optoelectronics (300269.SZ) announced that it planned to pay 642 million yuan in cash and 56.09 million shares at 23.5 yuan/share, and purchased a total of 1.96 billion yuan to acquire four companies to improve the digital outdoor media group industry chain. layout. At the same time, the company plans to raise 1.12 billion yuan in matching funds.
It is worth noting that although the four companies are located in various parts of the North and the South, there are regional media advertising companies as well as national media companies. But its main business is focused on media advertising.
This also shows that the outdoor display manufacturer, Lianjian Optoelectronics, insists on building “Digital Outdoor Media Groupâ€, and the combination of software and hardware is constantly accelerating.
The four companies acquired were: acquisition of 88.88% shares of Shenzhen Lima Network Technology Co., Ltd. for RMB 800 million, acquisition of 100% shares of Shanghai Litang Marketing Management Co., Ltd., and RMB 364 million for acquisition of Shanxi Huasheng Culture Communication Co., Ltd. 100% shares, 300 million yuan to acquire 100% shares of Ocean Shipping Culture Co., Ltd.
Shenzhen Lima provides Internet search engine-based marketing services for corporate customers. Its main business model is “Advertising Strategy + Advertising Technology + Advertisingâ€.
Huaying Culture is a media provider of regional outdoor advertising based on the Taiyuan market. It will develop customer communication strategies based on the communication needs of customers, combining the characteristics of various types of media and the characteristics of different media. An outdoor media resource network that provides advertising services to customers.
Litang Marketing is a professional enterprise providing event communication services, providing offline business activities to provide customers with integrated business chain integration services, including marketing strategy and event planning, activity specific design and design, event site operation and management. .
Based on its third-party outdoor media resources integrated across the country, Ocean Shipping provides one-stop outdoor advertising solutions to customers and launches outdoor advertising agency publishing services.
This is not the first time that Lianjian Optoelectronics has acquired an advertising media company.
As early as 2012, Lianjian Optoelectronics began to aim at the media transformation, set up a joint venture culture of wholly-owned subsidiaries, and expanded to the downstream outdoor LED network; in 2013, it invested 860 million to acquire time-sharing media and lay out outdoor media.
At the beginning of 2015, Lianjian Optoelectronics spent 950 million yuan to acquire the asset restructuring of Utopus Public Relations and EasyCard, which was approved by the China Securities Regulatory Commission and opened the channel for digital communication.
"The future will be an endogenous and extensional development model. The endogenous aspect will develop the existing LED display business and outdoor advertising business. In the future, the main focus will be on the advertising media field. The continuous merger and acquisition will be in line with the company's strategic direction. There will be competition in the industry. The standard of force." Prior to the establishment of the company's development model.
The multiple acquisitions have also brought lucrative returns to Lianjian Optoelectronics. In 2014, the time-sharing media acquired by Lianjian Optoelectronics realized a net profit of 103 million yuan, while the net profit realized by Lianjian Optoelectronics in 2014 was only 134 million yuan.
In the first half of 2015, Lianjian Optoelectronics realized a revenue of 284 million yuan in public relations media business, accounting for 43.49% of the total revenue of Lianjian Optoelectronics, nearly half of which was near.
For the development of the future advertising business, Zhong Juying said, “Developing the existing business and gradually increasing it. In the future, the target of M&A will continue to be added (M&A is mainly in the advertising media), and the profit in the advertising business is larger than that in the LED display business. â€
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