What may happen must happen. The most important competition takes place between us and our imagination.
- Thomas Friedman Internet TV may defeat traditional TV? A few years ago, almost all mid- to high-end users and traditional TV giants with core technologies dismissed this assumption. However, in the process of Internet TV growing from "cheap TV" to "almighty TV", some people have felt the pressure.
Recently, an article titled Interpretation of the Extinction History of Internet TV! 2017 TV industry has successfully attracted the attention of the entire Internet TV circle. It is not difficult to see that after removing the “industry perspectiveâ€, the author pointed out that the direction is very obvious: deliberately distinguish TV makers as Internet TV makers and traditional TV makers, target spearheads to Internet TV, and treat traditional TV makers at every turn. Hold on to the cloud.
In fact, there has been no shortage of voices to sing Internet television.
It is tempting to say that, in the process of continuous decline, the pattern of Internet TV has gone from strength to strength, even exceeding the influence and sales scale of traditional TV in the consumer market. After being questioned by the outside world, Internet TV continues to show great abilities. It is interpreting a realistic version of Exodus.
Earlier data showed that Internet TV reached a penetration rate of 27% in 2012. Ovid Consulting has made predictions based on this and expects this figure to soar to 89% by 2015. At that time, this data was used by many people in the industry as "wishful thinking." In the near future, Hisense released the 2016-2017 annual TV industry development report, which shows that in 2016, the TV penetration rate of the Chinese color TV market reached 84.7%, and Internet TV is becoming the standard for consumers. There are 40 million smart TV users in every 450 million households in China, crossing the inflection point of 10% penetration rate.
After seeing the Internet TV hardware discount strategy, some people homogenized the content into Internet TV's "weaknesses" and "dead spots."
What is gratifying is that the smearers also began to realize that the hardware is subsidizing the "political correctness" of the business logic of software payments. Perhaps it is to see the performance of Internet TV in the high-end market. The scavengers are no longer deliberately attacking Internet TV in the horizontal aspect of the hardware.
In fact, Internet TV has become the trend of the times, and manufacturers who are aware of this trend have already deployed in this area. Among the rubble, only those "antique players" who remain in place to deliberately see the new trend of decline are left behind.
Today, the distinction between so-called Internet TV makers and traditional TV makers is no longer obvious, and the Internet manufacturing thinking that combines hardware and software has also become a consensus. In the new battlefield where software and hardware are intertwined, LeTV with copyrighted resources and first-mover advantage, millet-TV with a large number of mobile phone users, and television with a background of licensees are also emerging.
It is not difficult to understand how many hardware vendors frequently link with the content ecology, which is exactly the same as the guiding ideas behind the Internet TV giants such as BAT. Coincidentally, the recent Tencent video, Youku video, and LeTV have carried out brand upgrades and updated the slogan. After the brand was upgraded, several major video sites were invariably moving towards youthfulness and content self-development. The total number of new Eagle Shooting Heroes hitting the iQiYi hitting broadcast has broken 1.5 billion, and the number of players in Youku Super Cyberplay's Hot Blood Changan is also easily broken after 10 hours on the line. The scarcity of content for the video platform, and even the market competitiveness brought by Internet TV, is self-evident.
"Seeking common ground while reserving differences" has become the only way out on the content battlefield.
The participants have already voted in favor of this conclusion. As the only entrance to the living room to connect families and premium content, Internet TV has naturally become a beneficiary of the content creation of video platforms. Many Internet TV manufacturers, including LeTV, Xiaomi, and DeShang, have already made corresponding layouts: Taking watching TV as an example, strong TV videos such as Youku Tudou, Sohu Video, Tencent Video, PPTV, etc. have been aggregated on TV models. Massive video content on the platform. As each of these platforms conducts differentiated content distribution in areas of expertise, the content richness of TV watching will also increase.
In fact, it is not just watching television. Any Internet TV with an ambition to enter must speed up its layout in scarce content resources.
Another unfavorable factor has also become a booster for the implementation of "content payment." Since the middle of 2016, global panel prices have continued to rise. Due to cost considerations, Internet TVs, which have always been known for their price advantage, must seek price increases. It is guaranteed. It is no easy task for ordinary consumers to accept this set of price increase. Therefore, putting content payment on the agenda becomes the only feasible way for Internet TV manufacturers at this stage.
For most Internet TV makers who are "content porters", the last kilometer that tries to get through content payment is even harder. On the one hand, the shipments between Internet TVs are relatively even. No one company has enough market size to laugh at the audience. This leads to the lack of Internet TV's ability to negotiate with copyright owners; on the other hand, several major online video portals. The resources of the copyright owner are relatively transparent. If any Internet TV manufacturer raises its own price, it will easily lead to market doubts.
"Left-right copyright, right-hand hardware" is the vision of all Internet TV brands. However, due to lack of self-owned body mass, most Internet TV brands can only sigh at the pressure from traditional TV manufacturers and the undeveloped contents. Under various unfavorable factors, it is necessary for someone to come forward and prove to the old forces that the concept of Internet TV business is correct and forward-looking. Invisibly, this matter falls on televisions who also have a license plate background and a hardware R&D team.
In essence, it is not an Internet company, but this does not prevent GST from growing into a well-known Internet TV brand. Based on the content advantages of CIBN Internet TV platform, Shangshangengeng TV relies on more than 70 years of international and domestic communication experience and 65 language advantages, and features audio-visual interaction, resource sharing, and multilingual collection to provide news and audio and video to audiences at home and abroad. Audiovisual content services such as tourism, science and education. At the same time, there is a dual-identity TV viewer with both content exporters and hardware producers. It will undoubtedly become the largest dark horse in the Internet TV era.
Why is the industry's upstream licensee choosing to enter the track himself?
For most Internet TV players, so-called content payment is to integrate “off-the-shelf content†with its own hardware and sell it to consumers. Obviously, it is not yet planned to do such a simple task. Years ago, at the CIBN Internet TV 2017 content strategy conference, CIBN Internet TV announced that it would fully enter the field of venture capital for movies, TV dramas, and large-scale variety shows, and will devote itself to the completion of TV big screen, network drama, and film and television works on the large-screen TV side. Broadcast and distribution platform. This means that after building a complete set of hardware ecosystem from 0 to 1, it will rely on the CIBN Internet TV platform to crack the bottleneck of content homogenization and achieve a new upgrade in content ecology. This also makes it still the only company that has deployed both hardware and software at the same time.
For example, in addition to regular content, the Zen cultural channels on TV and content such as broadcasts are produced by CIBN Internet TV for the needs of different user groups. Before watching the market, there is no competitor claiming to enter the Internet TV field to pay attention to these long-tailed content. On the one hand, Internet companies are generally short of money in the cold winter of capital; on the other hand, long-tailed content requires a huge hardware penetration rate to realize liquidity, and it is clear that at present there is confidence in the number of Internet hardware manufacturers that have achieved tens of millions of shipments. many. Ultimately, this market will also belong to enlightened companies that have content genes and are committed to the Internet of content.
In the process of the 360 ​​security guards' implementation of free anti-virus, there have been many voices smashing and embarrassing 360 and even Zhou Hongyu himself. However, these noises did not prevent 360 from achieving "anti-virus software" and grew into a top Internet company. In the same way, the final decision on the fate of Internet TV is also a trend, not a slander.
This is a technology Internet self-media worthy of your attention.
- Thomas Friedman Internet TV may defeat traditional TV? A few years ago, almost all mid- to high-end users and traditional TV giants with core technologies dismissed this assumption. However, in the process of Internet TV growing from "cheap TV" to "almighty TV", some people have felt the pressure.
Recently, an article titled Interpretation of the Extinction History of Internet TV! 2017 TV industry has successfully attracted the attention of the entire Internet TV circle. It is not difficult to see that after removing the “industry perspectiveâ€, the author pointed out that the direction is very obvious: deliberately distinguish TV makers as Internet TV makers and traditional TV makers, target spearheads to Internet TV, and treat traditional TV makers at every turn. Hold on to the cloud.
In fact, there has been no shortage of voices to sing Internet television.
It is tempting to say that, in the process of continuous decline, the pattern of Internet TV has gone from strength to strength, even exceeding the influence and sales scale of traditional TV in the consumer market. After being questioned by the outside world, Internet TV continues to show great abilities. It is interpreting a realistic version of Exodus.
After seeing the Internet TV hardware discount strategy, some people homogenized the content into Internet TV's "weaknesses" and "dead spots."
What is gratifying is that the smearers also began to realize that the hardware is subsidizing the "political correctness" of the business logic of software payments. Perhaps it is to see the performance of Internet TV in the high-end market. The scavengers are no longer deliberately attacking Internet TV in the horizontal aspect of the hardware.
Today, the distinction between so-called Internet TV makers and traditional TV makers is no longer obvious, and the Internet manufacturing thinking that combines hardware and software has also become a consensus. In the new battlefield where software and hardware are intertwined, LeTV with copyrighted resources and first-mover advantage, millet-TV with a large number of mobile phone users, and television with a background of licensees are also emerging.
It is not difficult to understand how many hardware vendors frequently link with the content ecology, which is exactly the same as the guiding ideas behind the Internet TV giants such as BAT. Coincidentally, the recent Tencent video, Youku video, and LeTV have carried out brand upgrades and updated the slogan. After the brand was upgraded, several major video sites were invariably moving towards youthfulness and content self-development. The total number of new Eagle Shooting Heroes hitting the iQiYi hitting broadcast has broken 1.5 billion, and the number of players in Youku Super Cyberplay's Hot Blood Changan is also easily broken after 10 hours on the line. The scarcity of content for the video platform, and even the market competitiveness brought by Internet TV, is self-evident.
"Seeking common ground while reserving differences" has become the only way out on the content battlefield.
The participants have already voted in favor of this conclusion. As the only entrance to the living room to connect families and premium content, Internet TV has naturally become a beneficiary of the content creation of video platforms. Many Internet TV manufacturers, including LeTV, Xiaomi, and DeShang, have already made corresponding layouts: Taking watching TV as an example, strong TV videos such as Youku Tudou, Sohu Video, Tencent Video, PPTV, etc. have been aggregated on TV models. Massive video content on the platform. As each of these platforms conducts differentiated content distribution in areas of expertise, the content richness of TV watching will also increase.
In fact, it is not just watching television. Any Internet TV with an ambition to enter must speed up its layout in scarce content resources.
For most Internet TV makers who are "content porters", the last kilometer that tries to get through content payment is even harder. On the one hand, the shipments between Internet TVs are relatively even. No one company has enough market size to laugh at the audience. This leads to the lack of Internet TV's ability to negotiate with copyright owners; on the other hand, several major online video portals. The resources of the copyright owner are relatively transparent. If any Internet TV manufacturer raises its own price, it will easily lead to market doubts.
"Left-right copyright, right-hand hardware" is the vision of all Internet TV brands. However, due to lack of self-owned body mass, most Internet TV brands can only sigh at the pressure from traditional TV manufacturers and the undeveloped contents. Under various unfavorable factors, it is necessary for someone to come forward and prove to the old forces that the concept of Internet TV business is correct and forward-looking. Invisibly, this matter falls on televisions who also have a license plate background and a hardware R&D team.
In essence, it is not an Internet company, but this does not prevent GST from growing into a well-known Internet TV brand. Based on the content advantages of CIBN Internet TV platform, Shangshangengeng TV relies on more than 70 years of international and domestic communication experience and 65 language advantages, and features audio-visual interaction, resource sharing, and multilingual collection to provide news and audio and video to audiences at home and abroad. Audiovisual content services such as tourism, science and education. At the same time, there is a dual-identity TV viewer with both content exporters and hardware producers. It will undoubtedly become the largest dark horse in the Internet TV era.
Why is the industry's upstream licensee choosing to enter the track himself?
For most Internet TV players, so-called content payment is to integrate “off-the-shelf content†with its own hardware and sell it to consumers. Obviously, it is not yet planned to do such a simple task. Years ago, at the CIBN Internet TV 2017 content strategy conference, CIBN Internet TV announced that it would fully enter the field of venture capital for movies, TV dramas, and large-scale variety shows, and will devote itself to the completion of TV big screen, network drama, and film and television works on the large-screen TV side. Broadcast and distribution platform. This means that after building a complete set of hardware ecosystem from 0 to 1, it will rely on the CIBN Internet TV platform to crack the bottleneck of content homogenization and achieve a new upgrade in content ecology. This also makes it still the only company that has deployed both hardware and software at the same time.
In the process of the 360 ​​security guards' implementation of free anti-virus, there have been many voices smashing and embarrassing 360 and even Zhou Hongyu himself. However, these noises did not prevent 360 from achieving "anti-virus software" and grew into a top Internet company. In the same way, the final decision on the fate of Internet TV is also a trend, not a slander.
This is a technology Internet self-media worthy of your attention.
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