The recently released Aowei Color TV semi-annual report has an interesting data, that is, in the first half, the total area of ​​color TV sales rose 18% to 14.19 million square meters. From this data, we can easily see two points, one is the TV size. Begin to become big, second, consumers are more and more popular or prefer to buy large-screen TVs.
The picture quality becomes the major trend of this screen
In the past two years, television display technology has rapidly increased. In the current level of technology, the clarity, contrast and color gamut of television have also almost developed to the limit. According to Ove Cloud Network data, UHD TV has already accounted for 44%, HDR TV accounts for 6.8%, and quantum dot TV accounts for 0.9%.
And the color TV industry has a very obvious trend, that is, a big screen. Throughout the past few years, we can see that more and more small-size TVs have slowly faded out of major retail outlets. The smaller, many manufacturers have given up on the development of small-size TVs. Especially in these two years, the price war of TV is in full swing, the large-scale TV is more and more cheap, 55 inches has become the standard of every business basically. In the first half of this year, 55-inch TVs once again became the first size, accounting for 21.8% of the total, up 10.1 percentage points year-on-year. The 65-inch increase was 2.2% year-on-year, reaching a market share of 3.6%. The average size of the first half of 2016 reached 45.8 inches.
TV is a traditional manufacturing industry. However, earthshaking changes in this era are inseparable from the prevalence of the Internet. Many Internet companies build the kingdom online and devote themselves to cost-effective models. Because they are online brands, their costs are lower. And compared with traditional enterprises, they have more excellent content, consumers are even younger, and the concept of Internet brands is also very appealing to these young new users.
According to data from Ove Cloud Network, in the first half of this year, the share of domestic traditional brands was greatly reduced, occupying only 75% of the total market share and down 3.8% from the same period of last year. Not only domestic, but foreign brands’ decline was even more severe with a share of only 9%. The year-on-year decline was 4.1%. As an emerging brand in the Internet era, the share of Internet brands’ TVs increased significantly, reaching 16%, a year-on-year increase of 7.9%.
Cohesion PPTV push large size 4K TV want to Pratt & Whitney users
On July 21, the Juli PPTV Television Rewards Club media was held in Beijing. 40 media from Beijing attended the event and experienced a variety of poly-PPTV and other smart hardware products. A 65" 4K TV.
According to report, the new PPTV TV 65C2 appearance is perfect for any scene space. The extremely narrow frame makes the screen outside the real scene and the screen inside the screen like a line of separation, eight-character metal stand double point support 65 inches large screen machine Body, firmness exceeds the national dumping experiment four times. Matching the classic color of the night sky, let Ju Li PPTV TV 65C2 disseminate atmosphere of calm and general.
In addition, Ju Li PPTV TV 65C2 uses a true 4K extremely clear panel with a resolution of 38,402,160. Simultaneous MIMO dual-income and dual-receiving technology, plus 1G memory + 8G large storage space, 64-bit CPU with Cortex-A53 2 Core architecture and Mali-T720 graphics processor, release a powerful processing power, with strong performance to ensure the video content process Play experience. In terms of sound quality, the Poly-PPTV TV 65C2 is combined with Dolby Digtal plus decoding + dbx-tv intelligent sound effects to create cinematic living room sound effects.
According to Liu Ran, senior product director of the company's home media, Ju Li Media has already had a flagship T-series, represented by the Emperor's PPTV TV 55T Home Theater Edition, and has won praise from the market for high-value and high-profile products since its launch in May. The 49P2 is represented by high-end P-series and premium C-series with three different market positioning hardware product layouts to fully meet the user's various scenarios. The listing of the Cohesion PPTV TV 65C2 product further improved the product matrix of the Cohesion PPTV TV, allowing consumers to have a wealth of choices ranging from 32 inches to 65 inches.
The price of the new products of Poly-PPTV was unexpectedly as long as 3,999 yuan. It is understood that this cohesive PPTV launch of this high-value model can be seen as an idea "to do 4K large size affordable for users. TV". The appearance of the TV, whether it is the appearance of the screen, or configuration can be seen in the sincerity of the Poly-PPTV.
Expand rich content VR products also missed
As an Internet video content service brand with eleven years of experience, PPTV's strategic content layout at the big screen endures no effort.
Not only is there a five-year league title exclusive to La Liga, but China’s cutting-edge Zhang Yuning is the sole owner of the game. In addition, UFC and WWE, two top-tier fighting events that have accumulated huge numbers of high-quality fans in the country, have their own broadcast rights.
Others such as the Champions League, AFC, Bundesliga, Premier League and other football feasts have also been copyrighted. In addition, Ju Li PPTV TV covers a wide range of exciting content such as film and television, variety shows, anime, documentaries, games, and education.
According to the reporter's knowledge, the total number of PPTV TV shows exceeded 4,500, the total duration: 6833.3 hours, and the weekly update was 36.7 hours; the total movie volume was about 2500, the total duration was 46,000 hours, and the weekly update was about 80 hours; in addition, the animation total film Volume: 3500 or more, the total duration of 10,000 hours, including more than 200 new Fan series, is the most powerful domestic TV drama content resources the most powerful platform. In other words, the Cohesion PPTV TV 65C2 not only meets the practical needs of various families from the hardware, but also satisfies the preferences of all family members with rich content resources.
As a top industry of this year, VR, PPTV Cohesion has also made sufficient preparations to launch Poly VR. Unlike previous VR products, Juli Media itself has two product lines, TV and mobile phones, and hardware for the VR industry chain. Technology plays a supporting role. Focus on the media or VR hardware focus on the three-side hardware experience layout, not only with PC-side, mobile-end connection, but also with the TV-side connection. With this kind of hardware as the basis, VR products can be released more on content.
In response to the content of VR products, Julimedia has collaborated with Korea's CJ EM Group some time ago to carry out "industrialized production packaging" for original content, and at the same time to jointly develop localized content models and artist training systems, which will extend to VR content production. In addition, Juli also entered into a cooperation agreement with live broadcast platforms such as YY and Dragon Ball, and it has laid out a layout in the field of online talent competition and game competition. Whether there will be cooperation with the game industry for content production in the future is unknown.
In terms of content provision, in addition to the massive video resources, the Joli Media video platform itself also includes exclusive video content, such as live videos of Luhan, BIGBANG and other popular stars, and Europa's top football games, etc. All of them are covered, and the rich content of video IP and games is also one of the highlights.
In the past two years, television display technology has rapidly increased. In the current level of technology, the clarity, contrast and color gamut of television have also almost developed to the limit. According to Ove Cloud Network data, UHD TV has already accounted for 44%, HDR TV accounts for 6.8%, and quantum dot TV accounts for 0.9%.
And the color TV industry has a very obvious trend, that is, a big screen. Throughout the past few years, we can see that more and more small-size TVs have slowly faded out of major retail outlets. The smaller, many manufacturers have given up on the development of small-size TVs. Especially in these two years, the price war of TV is in full swing, the large-scale TV is more and more cheap, 55 inches has become the standard of every business basically. In the first half of this year, 55-inch TVs once again became the first size, accounting for 21.8% of the total, up 10.1 percentage points year-on-year. The 65-inch increase was 2.2% year-on-year, reaching a market share of 3.6%. The average size of the first half of 2016 reached 45.8 inches.
TV is a traditional manufacturing industry. However, earthshaking changes in this era are inseparable from the prevalence of the Internet. Many Internet companies build the kingdom online and devote themselves to cost-effective models. Because they are online brands, their costs are lower. And compared with traditional enterprises, they have more excellent content, consumers are even younger, and the concept of Internet brands is also very appealing to these young new users.
According to data from Ove Cloud Network, in the first half of this year, the share of domestic traditional brands was greatly reduced, occupying only 75% of the total market share and down 3.8% from the same period of last year. Not only domestic, but foreign brands’ decline was even more severe with a share of only 9%. The year-on-year decline was 4.1%. As an emerging brand in the Internet era, the share of Internet brands’ TVs increased significantly, reaching 16%, a year-on-year increase of 7.9%.
Cohesion PPTV push large size 4K TV want to Pratt & Whitney users
On July 21, the Juli PPTV Television Rewards Club media was held in Beijing. 40 media from Beijing attended the event and experienced a variety of poly-PPTV and other smart hardware products. A 65" 4K TV.
According to report, the new PPTV TV 65C2 appearance is perfect for any scene space. The extremely narrow frame makes the screen outside the real scene and the screen inside the screen like a line of separation, eight-character metal stand double point support 65 inches large screen machine Body, firmness exceeds the national dumping experiment four times. Matching the classic color of the night sky, let Ju Li PPTV TV 65C2 disseminate atmosphere of calm and general.
In addition, Ju Li PPTV TV 65C2 uses a true 4K extremely clear panel with a resolution of 38,402,160. Simultaneous MIMO dual-income and dual-receiving technology, plus 1G memory + 8G large storage space, 64-bit CPU with Cortex-A53 2 Core architecture and Mali-T720 graphics processor, release a powerful processing power, with strong performance to ensure the video content process Play experience. In terms of sound quality, the Poly-PPTV TV 65C2 is combined with Dolby Digtal plus decoding + dbx-tv intelligent sound effects to create cinematic living room sound effects.
According to Liu Ran, senior product director of the company's home media, Ju Li Media has already had a flagship T-series, represented by the Emperor's PPTV TV 55T Home Theater Edition, and has won praise from the market for high-value and high-profile products since its launch in May. The 49P2 is represented by high-end P-series and premium C-series with three different market positioning hardware product layouts to fully meet the user's various scenarios. The listing of the Cohesion PPTV TV 65C2 product further improved the product matrix of the Cohesion PPTV TV, allowing consumers to have a wealth of choices ranging from 32 inches to 65 inches.
The price of the new products of Poly-PPTV was unexpectedly as long as 3,999 yuan. It is understood that this cohesive PPTV launch of this high-value model can be seen as an idea "to do 4K large size affordable for users. TV". The appearance of the TV, whether it is the appearance of the screen, or configuration can be seen in the sincerity of the Poly-PPTV.
Expand rich content VR products also missed
As an Internet video content service brand with eleven years of experience, PPTV's strategic content layout at the big screen endures no effort.
Not only is there a five-year league title exclusive to La Liga, but China’s cutting-edge Zhang Yuning is the sole owner of the game. In addition, UFC and WWE, two top-tier fighting events that have accumulated huge numbers of high-quality fans in the country, have their own broadcast rights.
Others such as the Champions League, AFC, Bundesliga, Premier League and other football feasts have also been copyrighted. In addition, Ju Li PPTV TV covers a wide range of exciting content such as film and television, variety shows, anime, documentaries, games, and education.
According to the reporter's knowledge, the total number of PPTV TV shows exceeded 4,500, the total duration: 6833.3 hours, and the weekly update was 36.7 hours; the total movie volume was about 2500, the total duration was 46,000 hours, and the weekly update was about 80 hours; in addition, the animation total film Volume: 3500 or more, the total duration of 10,000 hours, including more than 200 new Fan series, is the most powerful domestic TV drama content resources the most powerful platform. In other words, the Cohesion PPTV TV 65C2 not only meets the practical needs of various families from the hardware, but also satisfies the preferences of all family members with rich content resources.
As a top industry of this year, VR, PPTV Cohesion has also made sufficient preparations to launch Poly VR. Unlike previous VR products, Juli Media itself has two product lines, TV and mobile phones, and hardware for the VR industry chain. Technology plays a supporting role. Focus on the media or VR hardware focus on the three-side hardware experience layout, not only with PC-side, mobile-end connection, but also with the TV-side connection. With this kind of hardware as the basis, VR products can be released more on content.
In response to the content of VR products, Julimedia has collaborated with Korea's CJ EM Group some time ago to carry out "industrialized production packaging" for original content, and at the same time to jointly develop localized content models and artist training systems, which will extend to VR content production. In addition, Juli also entered into a cooperation agreement with live broadcast platforms such as YY and Dragon Ball, and it has laid out a layout in the field of online talent competition and game competition. Whether there will be cooperation with the game industry for content production in the future is unknown.
In terms of content provision, in addition to the massive video resources, the Joli Media video platform itself also includes exclusive video content, such as live videos of Luhan, BIGBANG and other popular stars, and Europa's top football games, etc. All of them are covered, and the rich content of video IP and games is also one of the highlights.
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