Trump will affect Apple in three aspects after he becomes the new US president

US Republican Donald Trump is about to become the next president of the United States, although some believe that this is the most sad thing in American political history, and even some important figures in Silicon Valley have been indignant, but special It is pointed out that one company may soon become Trump's "target of interest" during the presidency.

This company is Apple. In terms of market value, Apple is now the most expensive company in the world. During the campaign, Trump repeatedly mentioned Apple. In fact, during the US presidential election, Apple CEO Tim Cook has been actively canvassing the Democratic presidential candidate Hillary Clinton and holding it earlier this year. A fundraising event. In addition, in 2015, Cook also held a private meeting with Hillary's presidential campaign director, John Podesta.

As the dust of this presidential election is settled, research institutions around the world have held an emergency meeting to discuss the possible impact of Trump's appointment as US president. Perhaps the following three major issues will be the ones that Cook and his management team are most likely to discuss as early as possible.

Reduce taxes

For Apple, taxation is a very important issue. In fact, tax reforms have been the number one issue for Apple to lobbied Washington for years.

Perhaps Trump’s governance measures may be detrimental to Apple. Apple stores about $200 billion in cash and convertible bonds overseas. If these assets are brought back to the US, Apple will need to pay 35% of the tax to the US government.

Trump has proposed to cut the overseas asset tax rate to 10%, and Trump also specifically mentioned this issue in a speech at the New York Economic Club in September this year. At the time, Trump declared that "no one knows how many assets are stored overseas, although some say it has $2.5 trillion - but some believe it could be as much as $5 trillion. We want to bring these assets back to the US. , but we only impose a 10% tax, not 35%. If you tax at a high rate of 35%, who else will bring these assets to the United States? Obviously, no one will do this for the very reason Simple, no one will do this."

The Financial Times said in an article on Wednesday that if Trump does take the above measures, then the biggest beneficiary will definitely be the US big technology company.

Earlier this year, Cook said in an interview with the Washington Post, "Frankly speaking, I think the legislature and government agencies will think that implementing tax reforms will be in the best interests of the country and the economy. When we will be overseas assets When brought back to China, we will pay 35% of the federal tax, and then we will pay the tax according to the state's weighted average tax rate, which is 5%, so this means we have to pay 40% of the tax. We have already said that If the tax rate is as high as 40%, then we will not bring these assets back to the United States unless the United States introduces a fair tax rate."

According to market research firm Moody's, the total assets of US companies are about $1.2 trillion, while Apple is the company that holds the most assets overseas.

Another possibility is that the Trump administration may retaliate against the EU because the EU had ordered Apple to pay at least $14.5 billion in taxes earlier this year. Today, the Irish government is protesting against this EU decision.

Currently, Apple has not commented on these issues.

made in America

During the entire presidential campaign, Trump repeatedly called on Apple to produce the flagship iPhone in the United States. Today, Apple's iPhone smartphones are mainly assembled in China, while accessories are mainly supplied by major Asian suppliers.

In March of this year, Trump said, "I intend to bring these jobs back to the United States. I intend to let Apple start producing their computers and iPhone smartphones in our country, not in China. If Apple produces these in China. Product, how does that help us?"

In fact, Trump is not the only president or elected president who "threats" Apple to produce products such as the iPhone in the United States. As early as 2011, the current US President Barack Obama discussed this issue with Apple’s former CEO Steve Jobs.

However, due to the following factors, this problem may be difficult to solve: First, logistics is facing difficulties because many of Apple's parts suppliers are in Asia; second, the United States lacks such production capacity; third, the Chinese market The overall labor cost is much lower. Some people in the industry even believe that assembling an iPhone in the United States may increase the cost of the mobile phone by $50, which in turn will affect the competitiveness of this product in the global market.

In addition, Trump may take other measures to encourage Apple to produce mobile phones in the United States. Earlier, Trump had called for a 45% tariff on Chinese exports, which would have an unprecedented impact on the US economy.

Encryption and backdoor

Trump called for a boycott of all Apple products' encryption measures and the so-called backdoor policy. Earlier this year, the issue became even more acute after the US Federal Bureau of Investigation (FBI) asked Apple to crack an iPhone that was used by terrorists. Earlier this year, in San Bernardino, in eastern Los Angeles, California, an attacker madly fired at the crowd, causing many casualties. At the time, the attack used Apple's iPhone.

At a rally in February this year, Trump once declared, "Apple should provide a secure password for the iPhone, isn't it? I think all you have to do is boycott Apple until the company handed in a secure password. How do you think about this? Question? My opinion is to boycott Apple."

In addition, just earlier this year, Trump also posted a message on Twitter, "I use the iPhone, but also use Samsung phones. If Apple does not provide the authorities with security information about terrorists, then it will only use Samsung phones until Apple succumbed to it." (Of course, Trump will always get paid when he speaks at Samsung.)

Although the US Federal Bureau of Investigation finally resolved the iPhone-related issues used by the terrorists in San Bernardino, Apple was not forced to hand over the iPhone's password. Encryption is still a controversial topic, and this issue may reappear the next time law enforcement officials seek to obtain information from an encrypted iPhone.

Perhaps Trump will also strongly support the US Federal Bureau of Investigation, James Comey, to solve Apple's mobile phone encryption problem. Perhaps the FBI will once again seek a solution to crack the iPhone's security password.

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