Microsoft's mobile phone business seems to have been abandoned, but the rumors about Surface Phone have never stopped. Recently, there have been reports that Microsoft's new mobile device has been discovered, suspected to be the legendary Surface Phone.
According to reports, the Surface Phone under Microsoft's development code is Andromeda, the system it runs is not Windows 10, but the system also named Andromeda OS.
Now there is news that the Andromeda device and operating system have appeared in the device verification request. It is reported that Andromeda OS can support both ARM64 and X86 chips, and the release type is defined as "ProducTIon", indicating that the device is already in production.
Seeing this news, I believe many people are thinking about a problem. How is Microsoft doing mobile phones again?
In fact, the rumors about Surface Phone have been around for a few years. At the time, Microsoft acquired the Lumia series of Windows Phone models after acquiring Nokia, but everyone knows the results.
At that time, Microsoft's tablet Surface and Surface Pro slowly improved, and it gradually spread the rumors that Microsoft will stop the Lumia production line and develop a new Surface Phone. It is a pity that until now, Surface Phone still exists only in rumors.
In early October of last year, Microsoft announced that Windows 10 Mobile entered the maintenance phase, providing only basic technical support, including modifying bugs, providing security updates, etc., but no longer developing new operating system features and hardware. This almost gave the Windows phone a death sentence.
At the time, third-party data showed that the share of all Microsoft mobile phone systems and mobile phones, including Windows Phone and Windows 10 Mobile, was less than 1% in the world, and there is no need to continue to struggle.
After that, there were also Windows phone holders trying to re-launch the product through crowdfunding, but the target of 500,000 euros of crowdfunding projects only raised 50,000 euros, which can be said to be dismal. This also proves from another aspect that the market does not have a large enough pursuit of Windows phones.
After experiencing the above, Microsoft seems to have no incentive to do mobile phones again. So what is the purpose of the rumored Surface Phone?
From the existing information, the phone codenamed Andromeda uses a folding screen and runs the Andromeda OS system. First of all, Microsoft is not a hardware manufacturer, so it is definitely not for show folding screen technology, this is not their business. Second, this Andromeda OS is even harder to understand.
We know that the decline of Windows mobile phone is mainly because of the system, Windows system leader Qiao Beifeng once said: "We have worked hard to encourage third-party software developers, paid for the cost, and even developed software products for them, but users The scale is too small, and most software development companies are reluctant to invest in Windows 10 Mobile."
So this reinvented Andromeda OS has the capital to attract developers, it is not even as good as Windows XP Mobile with UWP background support, want to succeed.
Therefore, the author is not optimistic about this so-called Surface Phone, nor does it think that Microsoft can return to the mobile phone market. More importantly, Microsoft does not have to return to this market at all.
After this year's architecture adjustment, the entire Windows and Hardware Devices Division (WDG) was dismembered, and all businesses were merged into two newly formed divisions - the "Experience and Equipment Division" and the "Cloud Computing and Artificial Intelligence Platform Division". ".
Next, Microsoft's focus will undoubtedly be on cloud computing and artificial intelligence, which will be evident from this year's Build 2018 conference. The mobile phone business has no place in the entire Microsoft system. Microsoft is now more concerned with how many mobile platforms its own services can be used, rather than how many phones are sold.
And in terms of artificial intelligence, Microsoft has invested heavily, and it is obviously unwise to come up with funds to vote for the mobile phone business that has failed N times.
To put it simply, the current Microsoft business structure no longer needs to have its own mobile phone product support, and no energy to develop its own mobile phone products. We think it is wise for Microsoft to completely cut off the development of mobile phones.
The development of smart phones has come to an end now. The human-computer interaction products of the next era should be more concerned by Microsoft, rather than lingering in the products of the previous era. There is always a "49-year-old army".
So, please don't come to the Surface Phone.
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