No matter the past or the present, when it comes to buying a house, people will think of Lianjia. In the past, when talking about renting a house, people would think of 58. Now these platforms, they may think of shells under Lianjia.
This may be attributed to Shell’s recent online-to-offline carpet-style screen ads. Is this really the case? Why can't buyers and renters avoid the brand of Lianjia?
The author summarized five reasons:
First, the brand effect of Lianjia has obvious advantages and has dominated the minds of customers. The "500m one chain house" in Beijing, Shanghai, Guangzhou and Shenzhen is obvious to all. Therefore, the brand premium effect is also obvious, and the intermediary fee has naturally risen.
Secondly, there are many houses. Lianjia’s "Real Estate Dictionary" has invested a total of 450 million yuan, including 75 million real houses in 36 cities across the country, and has 1,200 TB of data. Now, Lianjia has irrigated its dictionary unreservedly to find a house for its shells.
Third, the availability of housing is reliable, and the real housing is guaranteed to the greatest extent. People who buy and rent houses will feel particularly reliable.
Fourth, the viewing efficiency is efficient. For example, its shell vr viewing, which greatly saves the time and energy of users and intermediaries for viewing, and effectively enhances the viewing experience.
Fifth, security, whether it is a deposit or rent, with the intervention of an intermediary with the background of the Lianjia brand, customers will feel more secure.
In general, Lianjia acts as an intermediary to establish a two-way information channel between renters, sellers and housing providers, and provide credit endorsement for the information they provide! The price is that the person who ultimately uses this information has to pay a considerable commission to the intermediary.
If you buy a house at a 2.7% intermediary fee, buy a house of about 10 million with an intermediary fee of about 270,000, rent a house at 100% of the intermediary fee, and rent a house of about 6,000 a month, you will have to pay an intermediary fee of 6,000 to the intermediary. And this part of the fee is what you have to pay, if you don’t pay it, your time and effort may be far greater than the value of this part of the intermediary fee.
Because regardless of Lianjia or Shell, or on platforms such as Ziruo, Mushroom, and Anjuke, information is centralized. In other words, users can only find information on these platforms, and the platform, as an enterprise, has also invested a lot of energy and funds in order to integrate this information.
Therefore, it is reasonable for users to choose this centralized platform to enjoy intermediary services and pay intermediary fees. The problem is that users now generally complain that the intermediary fee is too high. Is there a solution to make the intermediary fee lower?
Let’s take a look at blockchain. Blockchain originated from Bitcoin and is the core technology of Bitcoin. Essentially, blockchain technology is a storage technology for transaction records. It stores transaction records permanently, and can never be deleted after storage, and can only add new transactions in order, thereby making a never-ending record of all transaction history.
This seemingly simple functional description is actually profound. It prompts us to rethink how to create transactions, store data, and exchange assets. It is the starting point of a great change, defying all our deep-rooted old thinking and old rules.
Take renting a house for example, what are the common pain points now?
Black intermediary
Fake listings
Black landlord
Hei Er Landlord
Black tenant
The problem is that these problems now have nothing to do with the platform, but with people. The darkness of human nature has led to the emergence of black intermediaries, black landlords, and black tenants, as well as false listings.
Is there a new order that can correctly guide human nature?
In this way, the crisis of trust among renters, sellers, and housing owners is fundamentally resolved, and the essence of information dissemination must be found to solve this problem.
As mentioned above, the upload of information for renters, sellers, and listing holders is centralized, unless this information upload becomes distributed. Blockchain as a new technology allows such rules to exist!
Let's take a look at what are the basic elements of blockchain technology?
Distributed ledger (decentralized)
Traceable
Can not be tampered with
Consensus mechanism
Asymmetric encryption and authorization technology
Smart contract
It can be clearly discovered that the blockchain is simply a technology tailored for renting a house, because it happens to solve the problem of information asymmetry, security, information value attribution, efficiency...
So what are the specific and disruptive advantages of "blockchain + renting a house"?
1. Absolutely true information entry
We envision turning the rental platform into a distributed application Dapp, and see what changes it will bring?
Housing providers can upload their own information, information and photos of the house, combined with cutting-edge technologies such as vr and Ai, and can be required to restore the actual situation of the house to the greatest extent, allowing tenants to do without on-site inspections. Really understand the real information. Renters or buyers can upload their own information and needs.
2. No one dares to tell lies
Then this Dapp works like this: First, the identity verification is one-to-one mapping with the real world. On a decentralized platform, the object of our dealings is no longer a centralized third-party intermediary, but another renter or tenant.
Both of us need to confirm the identity of the other party. The blockchain can use an identity verification smart contract to complete this confirmation. Once confirmed for the first time, it cannot be changed. It can be used to check the true identity of the real world, so if the person who registers the information for the first time, if it is falsified, it will spend countless efforts and costs to round out his first "lie".
The immutability of the information recorded by the blockchain technology makes counterfeiting face huge risks and costs, and the counterfeiter only has one chance to make a mistake, and once the record is recorded, it will be recorded in the credit rating forever.
3. Carry out privacy to the end
Two-way anonymous mechanism. If you want to rent a house, this Dapp platform will automatically scan all the houses that meet your needs. You can browse their apartment type, area, location, price, etc., or you can talk to the owner of the house. Communicate online, but before the real deal is reached, both of you already exist in the form of a code name.
This process seems to be the same as the traditional rental app, but in fact, you and the other party communicate on a peer-to-peer network through encrypted and cryptographically signed information. This information is not stored in the Dapp. .
Before the real two parties reach an agreement, they cannot confirm the actual identity of the other party in the real world, and each step of the two parties to understand more specific information, they need to pay and the other party’s authorization permission, each step of the information is disseminated, and the information is all Each person will be rewarded accordingly.
Fourth, the information cannot be changed
The traditional service of Lianjia is that the servers of Lianjia record the identity and financial data of customers, and these servers can be hacked and leaked information, which will bring legal risks and great responsibilities to the house owner. On Dapp, you don't need to entrust your information to a supplier. There is no centralized database that can be hacked and cause data leakage. All here are peer-to-peer independent "pseudo-name" transactions.
5. In the future, people will only talk about integrity
Since all transactions will be recorded in the distributed storage data ledger, the positive evaluation of each user will increase your corresponding credit, and the risk of negative evaluation will maximize the integrity of each party, because all None of the reviews can be changed and cannot be deleted.
Furthermore, people with high credibility can even use the same identity to conduct other transactions in other Dapps. This is an efficient social operation system formed by high integrity, and it will be a credit-built society in the future.
Sixth, payment experience upgrade
In Dapp, once the transaction is confirmed, you can send the payment to the property owner within a few seconds, or you can use the smart contract to entrust the transaction account to gradually pay the payment. At the same time, if there is a dispute involving the smart contract, all parties can apply for arbitration .
Seven, the rental experience upgrade
The transaction information on the Dapp can be transferred to the smart lock connected to the blockchain. This is the Internet of Things combined with the blockchain technology. Information exchange and confirmation can be carried out between things and things or between things and programs. This process No need for human participation. Once the transaction is completed, we can even make gestures in the air with our hands to open the smart lock with its own nfc function.
8. Disruptive value
So, what has been improved by "blockchain + renting"?
(1) For the B-side: starting from "the emergence of potential tenants’ renting needs", provide comprehensive, secure, and non-tamperable data records for landlords, tenants, funds, etc., while achieving traceability, anti-fraud, and automatic execution Intelligent task management service.
The four nodes of the funder, platform, landlord, and tenant jointly maintain smart contracts (including rental contracts, loan contracts, etc.) and distributed ledgers (monthly rent flow, repayment records, etc.). No node can tamper with the contract and Ledger.
Based on the electronic rental contract, all operations of both parties will have signature verification, and both parties in the transaction will leave traces that cannot be erased. Therefore, the landlord cannot easily drive away the tenant, so as to provide better protection for both tenants and make the tenant more secure.
(2) For the c-side: listing housing information, the identity information of the landlord and tenant, and the information of the housing lease contract through the blockchain rental application platform will be verified by multiple parties, and it has the characteristic that it cannot be tampered with. If you use this platform, tenants will no longer have to worry about encountering a fake landlord and renting a fake house, because when the information of all aspects of the rental house is recorded on the blockchain, they will verify each other.
(3) Social value: Blockchain is not only a technological turning point, but also a commercial turning point, but also an information turning point. Before the blockchain, this was a world of information imbalance, and information was known, collected, monopolized by a few people, and profited from it. After the blockchain technology is mature and implemented, all information will become real, public welfare, and efficient.
At the time of the bureau, organizations that rely on information for profit will completely disappear, such as Lianjia, for example, all profit models that are afflicted with intermediaries.
Are you still relying on intermediaries for profit, can you see this trend?
Of course, you can also bear the blockchain and think it is a bubble.
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