With the price of home appliances vary widely behind
The same TV, which is also sold online, sells 12,000 yuan and sells 6,400 yuan. Which one would you choose? Is it cheap or affordable? Perhaps the answer is not as simple as you think. With the full "touch net" of home appliance stores, sales promotion of home appliances is also becoming more and more intensive. From "anniversary", "fan festival" to "shopping festival", "new year ceremony", sales are almost every month. By the head. In the face of dazzling prices, consumers often dizzy, not knowing that behind the price difference, may be different sources of supply, different accessories, or even just a fictional network "explosion."
Phenomenon 1
Both are called the price difference of 70-inch smart TV nearly doubled
"Everyone calls a 70-inch smart TV. How can the price be nearly doubled? Which one should I buy right?" On the New Year's Day just past, Ms. Ma, the citizen, was hesitant to buy a TV.
Ms. Ma wanted to buy a TV for her mother. The old man watched the TV a few years old. The pixels were a bit low. She wanted to take advantage of the new round of promotions at the end of the year and pick a new one with the right price and quality. . “I went to the store and looked at it. Under the introduction of the Purchasing Purchasing Guide, I saw a sharp 70-inch high-definition TV. I said it was a 4k screen and the sound effect was good.†Ms. Ma said, after watching the store, She wanted to make her family confirm again. After logging in to the line, she found a price difference: On an e-commerce site, the same model of Sharp 70-inch high-definition TV was sold for $1,199. Sell ​​6388 yuan.
“What slim figure, intelligent voice control, 4k vivid colors... Propaganda copy are all the same. Why is the price of the former almost doubled?†The price difference between the yuan and her heart was guilty of guilt. I do not know whether the TV product was originally so profitable, or the same model is actually different things.
Secret
The same product accessories may be different
A 70-inch smart TV can really generate 6,000 yuan in profits? According to the clue provided by Ms. Ma, the reporter logged on to an e-commerce website to find this Sharp TV. The product model is indeed the same, but one is the website's self-operated product, and the other is the product of the third-party sales. However, after reading the parameters carefully, there was a slight difference between the two products sold. In the "Quality" column, although the backlight source, resolution, panel brightness and other parameters are the same, but the core of the screen parameters, the price of 1,1999 yuan Sharp TV indicates that the original Japanese panel ( SDP), the price of 6388 yuan Sharp TV is marked 4k LCD panel (INX).
What is the difference between a Japanese original panel and a 4k LCD panel? According to industry insiders, SDP is Sharp's main LCD panel factory in Bengbu, Osaka. Although it was acquired by Gou Ming-Ming last year, Sharp established its own screen produced by the Sharp factory in 2009, and INX is Innolux. Optoelectronics Co., Ltd. is a professional manufacturer of TFT-LCD panels created by Foxconn in 2002. It belongs to Foxconn's products. The panels produced are generally considered by the industry to be non-original panels.
Indeed, on the product page, reporters saw the prominent words “4k ultra-clear Japanese panel†on Sharp's TV sales page for only 1,199 yuan, but Sharp TV, which costs 6,388 yuan, did not highlight the Japanese panel from beginning to end. The biggest selling point.
"With the globalization of home appliance production, imported home appliance brands are not necessarily 100% imported." The source said that for color TV, for example, some color TV products may be imported LCD panels, but the whole TV is not Imported, but made in China factory OEM, so there may be different parts of the same product production origin.
Phenomenon 2
The same model headset quotes vary widely
TVs such as large appliances, different sellers may not be selling price difference, it is like a small home appliances such as headphones? Consumers have found that sometimes small appliances are not a hassle.
Ms. Liu, a citizen, recently saw a BOSE noise canceling headset on a home appliance e-commerce site. The model was QC25, but the price was divided into a number of files. In the cheaper grades, some sellers wrote direct mail in Hong Kong. The price after the tax package was 1099 yuan. Some sellers wrote the bonded warehouse and the post-tax price was 1399 yuan. In your grade, there are some. The seller wrote 2198 yuan, and some shouted the price of 2999 yuan. "I compared it, not the big platform, it must be sold cheaply, and some tax-inclusive taxes do not include people who do not know exactly how to calculate." Ms. Liu said, letting her feel at a loss, what should be followed? The principle of "more expensive is better" or follows the principle of "cheap is better"? "It's just a headset. Is the difference in quote really so big?"
Secret
Network "explosions" may only be for drainage
In order to answer Ms. Liu's confusion, the reporter once again logged in to the e-commerce website and made a comparison of this BOSEQC25 headset, and then discovered that the two sellers with the lowest bid prices are not easy for consumers to really want to buy a headset. The lowest-priced overseas buyer of 1,099 yuan, after clicking on it, the reporter saw that the sales page showed "no goods" and did not support 7 days no reason to return, and the price was ranked second low 1399 yuan Although the overseas buyers and sellers display goods, they indicate that each consumer can only purchase one product at a price of 1399 yuan. After exceeding one, they can no longer enjoy a low price of 1,399 yuan.
"Different sellers may follow different principles when pricing goods. It is not always cheap for big merchants to sell, and it is expensive for small merchants to sell." An appliance salesperson told reporters that many times the prices of extremely low-cost networks "explode." "The existence of money" is more for the purpose of draining, allowing consumers to pay attention to its other more profitable goods. The number of businesses that actually sell and sell it is quite limited, so consumers often find it cheaper to grab something cheaper. There will be no goods on sale. On the contrary, sometimes, when the merchant anticipates that the consumer will like a product and the inventory may not be sufficient, it will do the opposite and increase the selling price of the product. "So, consumers can't just focus on price, but consider the performance of the product."
As for the tax package and non-tax package, it is understood that it may represent the difference in the storage location of the source of goods. Some products should be stored in the bonded area, and businesses can avoid taxes when they sell.
Phenomenon 3
There is no wire on the same line
Unlike the troubles of the first two citizens, the trouble with consumers is that the products she sees are only sold online or only in physical stores. The two cannot always be complete.
Ms. Cheng was recently buying a new home for second-hand housing, so she has to equip her with a range of home appliances. Like many people buying home appliances, Ms. Cheng first went to the physical store to pick up the goods and shop around, and then noted the model's Internet price. At a home appliance store, she recorded the three brands of air conditioners, washing machines, and refrigerator models. However, when she went home and entered the model search on the e-commerce site, the system showed no corresponding products. "Since the Internet has not sold, then I will pick a few cheap ones from the Internet and then go to the physical store to see." Miss Zheng also followed the opposite procedure once, and found that some models have physical stores but no, there is no comparison.
Secret
Network delivery is no secret
In fact, in the home appliance industry, "differential supply" is no longer a secret. In order to deal with the intensive price war, many home appliance manufacturers will individually customize the network supply for the e-commerce channels.
Therefore, consumers often find that products such as flat-panel TVs, refrigerators, and washing machines that are produced by the same manufacturer are not the same as goods that are supplied to physical stores and e-commerce channels. Sometimes, the same model products are used. "There will also be a small gap in the design, type of LCD screen, base material selection, and energy efficiency level.
Is the Internet special edition equivalent to low quality? The reporter interviewed a number of manufacturers in this regard, and most people said that the special edition products are mainly based on consumer demand or the big data demanded by dealers. They are the same set of quality management standards, and they are only aimed at different target customers. There is no saying that quality is necessarily low. However, because most of the network special offerings are all played out with a "low price" strategy, the products will usually be different from the products in physical stores. Therefore, they must be carefully measured before purchase.
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