On April 6th, the “Phoenix Action†of Changhong White Power System was officially launched. The internal organization unit of Changhong, which focuses on the whole industry chain operation, collectively exerted its strength, making the white electricity industry at the crossroads full of variables. It is reported that this year, the industry growth rate has weakened, and the search for breakthrough has become a hot topic in the white electricity industry.
In the field of deepening white electricity for many years, the black electricity enterprises represented by Changhong, with the intelligence of white electricity promoted by information technology, may change the slightly rigid development inertia of the industry.
Changhong white electricity system mobilization
After Changhong entered the Meiling Electric and Huayi compression, it successfully completed the integration and coordination among enterprises in a short time. The complementary and mutual assistance of the two also created a business model of 1+1>2. The unique industry chain competition in the domestic white electricity industry was born in Changhong. This new model not only reduces manufacturing costs, but also ensures a more complete supply of resources. It also adds to the development of Changhong's white electricity, which is a multiplier.
Last year, Changhong White Power delivered a satisfactory answer: In 2011, Meiling realized the sales of refrigerators by 4.6 million units, the export of 640,000 units, and the export of air conditioners to 370,000 units. Meiling products have a steady increase in the domestic market share.
In this context, the launch of "Phoenix Action" originated from Changhong's entry into the white electricity, and it was the "Meiling Dream" - one of the best companies in the industry.
“Phoenix Action†is not only a battle against the market and technology, but also a strategic goal activity of Changhong White Power for the next three years. “Phoenix Action†aims to improve product management and industry through the improvement of internal management. breakthrough.
The increase in market share is the key to the “Phoenix Actionâ€. Changhong White Power has grasped both hands and grasped the increase in the domestic market share and focused on overseas market development. From the single brand “comprehensive market share†to the product export sales revenue, Meiling will further strengthen the pan-Hong series collaborative operations, and gather Changhong's system-wide power to promote the realization of this strategic goal.
In the Changhong white electricity system, related subsidiaries or departments related to the refrigerator industry, such as sales, research and development, manufacturing, supporting, service support, etc., under the name of “Phoenix Actionâ€, staged a general mobilization within the white electricity system. .
White electricity industry path change
The market share should be improved, and it is inseparable from product-driven product upgrades. At the just-concluded Shanghai Home Expo, Changhong's Meiling exhibited French-style refrigerators, Italian-style refrigerators, door-to-door refrigerators, smart refrigerators and Meiling's multi-door refrigerators, which were favored by consumers who came to visit.
In fact, the "Phoenix Action" is to continue to innovate.
In fact, Meiling has innovated the four major refrigerator core technologies of “energy saving, air cooling, smart and deep cooling†and the core technologies of “air duct technology and frequency conversion technology†for the refrigerator industry to further enhance the core competitiveness of Meiling refrigerators. At the same time, it brings convenience to consumers.
At the same time, Changyi's white electric compressor enterprise, Huayi, has formed the basic ability of simulation research in all related disciplines of structure, fluid and acoustics through two years of continuous large-scale R&D investment, and is at the advanced level of the industry; The team of dozens of researchers including three doctors has been recruited to expand steadily.
Especially in the core aspect of intelligent product technology, Changhong relies on the advantages of industrial chain construction and technological capability cultivation to make the ultimate goal of interconnecting and controlling TV, mobile phone, refrigerator, air conditioner, kitchen and bathroom, and research and develop intelligent white electricity. Products to create a more comfortable life experience for consumers.
Hongshibin, an expert in the home appliance industry, believes that a black-light enterprise represented by Changhong, after breaking into the white power field, is accelerating the intelligent process of white electricity by virtue of its information technology advantages. Can be changed.
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